Dr. Mustapha Iddrisu has a PhD in Marketing form from the UGBS and a Lecturer at the Department of Marketing UPSA University of Professional Studies, Accra. He has BA in Sociology and Political Science from the University of Ghana, an Msc. in Global Marketing Practice from the Anglia Ruskin University, UK, an Mphil Marketing from the University of Ghana. He is a Chartered Marketer my research interests are sustainability marketing, international marketing consumer behaviour reputation management and Islamic marketing