Chumsak Sibunruang

Mr. Chumsak Sibunruang


Research Focus & Metrics

Academic Career Length

21Years (2006-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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14 February 2026 in Symmetry
Verified
Journal Article
Open access
PDF file
CSChumsak Sibunruang
Chumsak Sibunruang
JPJantima Polpinij
Jantima Polpinij
Manasawee KaenampornpanManasawee Kaenampornpan
Manasawee Kaenampornpan
TKThananchai Khamket
Thananchai Khamket
Jaturong Som-ardJaturong Som-ard
Jaturong Som-ard
BLBancha Luaphol
Bancha Luaphol
Cross-domain sentiment analysis remains challenging due to distributional shifts and heterogeneous sentiment expressions across platforms. Existing domain adaptation approaches primarily focus on enforcing domain-invariant representations. However, such symmetry-preserving strategies often overlook directional and expression-level asymmetries. These asymmetries naturally arise in real-world sentiment data, particularly for context-inferred sentiment expressions. In this work, we propose a novel symmetry- and asymmetry-aware domain adaptation framework for cross-domain sentiment classification. The framework models symmetry through explicit multi-source distribution alignment, which captures transferable sentiment knowledge across domains. Additionally, aspect-level structural supervision organizes representations according to shared linguistic aspects. To address asymmetry, a directional divergence regularization is introduced. This component models expression-level and directional discrepancies between source and target domains. Importantly, the framework operates without requiring target-domain annotations. Experiments are conducted under a multi-source unsupervised domain adaptation setting using sentence-level hotel review datasets collected from multiple online platforms. Empirical results demonstrate strong performance for the proposed framework. It achieves an average Accuracy of 82.0% and Macro-F1 of 80.6%. The framework consistently and statistically significantly outperforms source-only, multi-source, and transformer-based adversarial adaptation baselines across all evaluated target domains (p < 0.05). Additional analyses confirm improved robustness to implicit sentiment expressions and platform-induced asymmetries. These findings highlight the importance of jointly modeling symmetry and asymmetry for robust cross-domain sentiment adaptation and provide a unified and deployable solution for sentiment analysis under realistic platform shifts.

1 January 2006
Verified
Conference Paper
Open access
PDF file
CSChumsak Sibunruang
Chumsak Sibunruang
JPJantima Polpinij
Jantima Polpinij
RCRapeeporn Chamchong
Rapeeporn Chamchong
ACAnirut Chotthanom
Anirut Chotthanom
SPSomnuk Puangpronpitag
Somnuk Puangpronpitag

5 April 2026 in Mathematics
Verified
Journal Article
Open access
PDF file
JPJantima Polpinij
Jantima Polpinij
CKChristopher S. G. Khoo
Christopher S. G. Khoo
WCWei-Ning Cheng
Wei-Ning Cheng
TKThananchai Khamket
Thananchai Khamket
CSChumsak Sibunruang
Chumsak Sibunruang
Manasawee KaenampornpanManasawee Kaenampornpan
Manasawee Kaenampornpan
Public opinion on online platforms now plays an important role in agricultural markets, which have always been unpredictable. Although sentiment analysis has been widely applied to agricultural texts, most existing studies typically focus only on classification accuracy without connecting results to actual market intelligence systems, especially in multilingual contexts. This paper introduces a reliability-aware transformer-based framework for analyzing sentiment in agricultural market intelligence across multiple languages. The framework leverages weakly supervised multilingual transformers to extract sentiment signals from large-scale unlabeled Thai and English texts about major agricultural commodities found online. To enhance robustness under weak supervision, the framework incorporates reliability-aware mechanisms, including confidence-based pseudo-label filtering, cross-source consistency refinement, and expert-guided calibration to reduce noise and account for bias between different data sources. Sentiment predictions are further aligned with market intelligence objectives through reliability-weighted aggregation, yielding interpretable sentiment indices that enable cross-lingual and cross-source comparability. We tested the framework extensively using a multilingual agricultural corpus derived from social media and news coverage of agriculture. The results show consistent improvements over both classical machine learning approaches and standard multilingual transformer baselines. Additional ablation studies and sensitivity analyses confirmed that reliability-aware mechanisms, particularly confidence thresholding, play a crucial role in getting the right balance between label quality and data coverage. Overall, the results indicate that reliability-aware multilingual sentiment analytics provide robust and actionable insights for agricultural market monitoring and policy analysis.


2 July 2026
Verified
Book Chapter
Closed access
PDF file
JPJantima Polpinij
Jantima Polpinij
VVVuttichai Vichianchai
Vuttichai Vichianchai
TUTheeraya Uttha
Theeraya Uttha
ACAnirut Chottanom
Anirut Chottanom
JJJatuphum Juanchaiyaphum
Jatuphum Juanchaiyaphum
CSChumsak Sibunruang
Chumsak Sibunruang