Retail fashion is the fastest growing e-commerce sector; however, the industry is facing a serious issue with returns for purchases made online. Retailers are slowly but surely embracing new online tools to help consumers make smarter fit decisions. The current study investigates the influence that online sizing technology, True Fit^®, has on consumer confidence while making sizing decisions online and eventual intention to use True Fit^®. The study uses an adapted Technology Acceptance Model and includes the following variables: perceived ease of use of using True Fit^®, perceived usefulness of using True Fit^®; convenience of using True Fit^®, and intention to use True Fit^®. Data were collected via an online survey (n = 577). Data were analysed using descriptive statistics, factor analysis and Structural Equation Modelling, all the hypotheses were supported. The paper adds insights into the subject of online sizing and provides recommendations for future studies.

The secondary luxury market is a recent phenomenon attributed to changing consumer beliefs that influence their consumption process. The purpose of this study was to explain consumption behaviors of secondary luxury consumers by investigating secondary consumer beliefs and purchase intention, specifically in the context of online shopping. An online survey was created in Qualtrics to collect data. After a preliminary analysis, structural equation modeling was used to conduct a confirmatory factory analysis and to test the hypothesized relationships. The findings revealed that all consumer beliefs, including environmental, frugality, online retailing, and fashion consciousness, positively influenced consumers’ attitudes and subsequent purchase intention for second-hand luxury items from online secondary luxury retailers. This study added to the literature by utilizing the Theory of Planned Behavior framework and incorporating the secondary luxury consumer beliefs. Ultimately, the researchers were able to better understand this online secondary luxury consumer and what influences the consumer to purchase secondary luxury goods from online retailers such as The RealReal.

While Indian malls are proliferating, 80% are ailing. Why is this? There are a number of possible explanations, including the inability to compete with unorganized retailers and an inadequate understanding of the evolving influences that impact Indian consumer behavior. Using a mall intercept technique, this study investigated antecedents to Indian consumers’ mall patronage intention. SEM analysis suggests that the impacts of motivation, subjective norms, materialism and self-efficacy on mall patronage intention reflect evolving Indian consumer behavior.

There is a growing recognition for the need to integrate slow fashion concepts within the fashion curriculum. Slow fashion is a dimension of sustainability gaining industry attention. This study explores how slow fashion and sustainable concepts can be integrated more holistically throughout the fashion curriculum using inquiry-based learning (IBL). IBL requires students to play an active role in making inquiries, gathering information, and drawing conclusions about a topic. Students completed a questionnaire following the implementation of an IBL project focused on slow fashion. The results of this study demonstrate that by using IBL as a pedagogical strategy, slow fashion concepts can be effectively incorporated within courses that are not directly focused on sustainability.

The aim of this study is to determine the impact of Bollywood movies and television programing on the travel behaviours of Indian tourists. 670 usable surveys were gathered and analysed. The involvement construct was utilized to segment respondents into three significantly different groups both demographically and attitudinally. Indians were highly engaged with Bollywood movies and television shows, particularly those highly involved with foreign travel. Highly involved Indians were more likely to participate in tourist activities at destinations shown in Bollywood movies and television programmes, especially visiting specific film locations, and visiting festivals, events and attractions seen in movies. Highly involved individuals use movies and television as motivation to travel more frequently than those who are less involved with international tourism.

Intervening in a domestic violence scenario is challenging, and the act of helping victims of abuse has become exceedingly difficult with the onset of COVID-19. During lockdowns, women end up trapped with perpetrators of domestic violence, severely restricting the means of seeking help. Bystanders can play an important role in providing assistance, and the motivation to intervene depends on various underlying factors. The uncertainty caused by the pandemic has encouraged people to find solace and hope in religion and spirituality. Using goal congruity and priming theories, we treated religiosity and spirituality as separate constructs and investigated their impact on attitude toward helping victims and intention to engage in direct intervention (i.e. knocking on the door) or indirect intervention (i.e. calling the advertised helpline) among Hindus in India. Findings show that only spirituality influenced intention, via attitude, to engage in indirect intervention, while only religiosity directly influenced intention to engage in direct intervention. In terms of goal congruity, priming the advertised intervention (i.e. direct or indirect) triggered the salience of one’s religious (i.e. ego-driven self-enhancement) or spiritual (i.e. altruism) goals. Theoretical and managerial implications are discussed.