Dr. Sanjukta Pookulangara is a Professor in Merchandising and Digital Retail at the University of North Texas. She received her Ph.D. from the University of Missouri. Her research expertise includes multi-channel retailing, social media with emphasis on SNS and Visual Commerce, consumer behavior, and social responsibility with an emphasis on slow fashion and pedagogy. Additionally, she is certified in User Experience and received UX Certificate from Nielsen Norman Group: UXC, with a specialization in UX- Research. She also currently serves as the Chair for the Merchandising Division.