Experimental and numerical studies have been carried out on reinforced concrete (RC) short tensile specimens. Double pull-out tests employed rectangular RC elements of a length determined not to yield any additional primary cracks. Tests were carried out with tensor strain gauges installed within a specially modified reinforcement bar and, alternatively, with fibre Bragg grating based optical sensors. The aim of this paper is to analyse the different experimental setups regarding obtaining more accurate and reliable reinforcement strain distribution data. Furthermore, reinforcement strain profiles obtained numerically using the stress transfer approach and the Model Code 2010 provided bond-slip model were compared against the experimental results. Accurate knowledge of the relation between the concrete and the embedded reinforcement is necessary and lacking to this day for less scattered and reliable prediction of cracking behaviour of RC elements. The presented experimental strain values enable future research on bond interaction. In addition, few double pull-out test results are published when compared to ordinary bond tests of single pull-out tests with embedded reinforcement. The authors summarize the comparison with observations on experimental setups and discuss the findings.