Objective: The development of tourism is one the main objectives of managers seeking a greater competitive advantage for destinations. To achieve this objective, the political-institutional structure related to public and private organizations involved in the Brazilian scenario of tourism activities deliberately operate in the format of Regional Tourism Organizations—RTOs, which started in 2004. In this context, the aim of this study arose, which is to analyze the power relations of Regional Tourism Organizations of tourist regions. Design/Methodology: This research adopted a qualitative and quantitative approach, with data collection through documents, laws, reports and information about the RTOs and questionnaires in forms applied to 27 representatives of the public sector, 14 representatives of private sector and six representatives of the third sector, from a total population of 89 active members of the Regional Tourism Organizations: Costa Verde e Mar (state of Santa Catarina), Hortênsias (state of Rio Grande do Sul), and Costa das Dunas (state of Rio Grande do Norte). During the application of the forms, interviews were carried out, totaling 47 interviews with members of the RTOs. Quantitative analyses were generated by mean, mode, absolute and relative frequencies, multiple responses and dispersion graph, with the use of descriptive analyses. The qualitative analyses involving documents were descriptive, and those involving oral information were carried out using analysis of content of Bardin (1977). The different methods that were used in an interrelated manner and helped in the analysis of the data coming from the application of forms (quantitative), official documents (laws/decrees, regulations and statutes), and interviews with actors of the regional tourism organizations (qualitative), enabled the measurement of the effectiveness of the process of management of RTOs in relation to the dimension Power Relationship and the variables analyzed Representativeness, Harmony, Trust and Decision-Making Power. Results: As a result, it was seen that the regional tourism organizations of the tourist regions operate in an effective manner in the public or private sectors and that they involve the management of shared practices by the regional tourism organizations in the destinations studied in terms of representativeness, harmony, trust and decision-making power. Novelty/Value: This research theoretically deepened for the academy the theme of regional governance and power relationship between public and private actors in tourism who are important for the competitive performance of a tourist destination. It also analyzes how the management and governance of regional tourism organizations behaves in terms of power relationships.

In Brazil, the institutional structure related to contemporary organizations that involve the tourism public policy scenario deliberately acts on the format of regional tourism governance bodies from 2004 with the advent of the Tourism Regionalization Program (PRT) until the present day. current. In this sense, this study aims to present the Analytical Model of Regional Governments of Tourism - MAGRET, which allows to understand the interrelationships of its actors in the multiple scales of public, private and third sector. The model was applied in three Brazilian tourist regions, Costa Verde and Mar - SC, Hortênsias - RS, and Polo Costa das Dunas - RN. These procedures went through qualitative and quantitative stages, with exploratory and explanatory qualifications, involving bibliographic, documentary and internet research (database). The analyzes used 14 categories and 4 analytical dimensions. The information was obtained from the effective members of the regional governments, as well as from their official documents such as (law / decree, bylaws and bylaws). The analyzes took place with application of the analytical model built with the aid of the analytical categories and dimensions. The model was applied through the use of the analysis spiral constructed to understand the management of regional governance. The results were classified as effective and not effective. The effective are considered consolidated, being careful to keep them in a balanced way. The non-effective ones should be improved, always using the basis of the dimensions that indicated which categories need the most attention. En Brasil, la estructura institucional relacionada con las organizaciones contemporáneas que involucran el escenario de la política pública de turismo actúa deliberadamente sobre el formato de los organismos regionales de gobernanza del turismo desde 2004 en adelante con el advenimiento del Programa de Regionalización del Turismo (PRT) hasta la actualidad. actual. En este sentido, este estudio tiene como objetivo presentar el Modelo Analítico de Gobiernos Regionales de Turismo - MAGRET, que permite comprender las interrelaciones de sus actores en las múltiples escalas del sector público, privado y del tercer sector. El modelo se aplicó en tres regiones turísticas brasileñas, Costa Verde y Mar - SC, Hortênsias - RS y Polo Costa das Dunas - RN. Estos procedimientos pasaron por etapas cualitativas y cuantitativas, con calificaciones exploratorias y explicativas, que involucraron investigación bibliográfica, documental e internet (base de datos). Los análisis utilizaron 14 categorías y 4 dimensiones analíticas. La información se obtuvo de los miembros efectivos de los gobiernos regionales, así como de sus documentos oficiales como (ley / decreto, estatutos y estatutos). Los análisis se realizaron con la aplicación del modelo analítico construido con la ayuda de las categorías y dimensiones analíticas. El modelo se aplicó mediante el uso de la espiral de análisis construida para comprender la gestión de la gobernanza regional. Los resultados se clasificaron como efectivos y no efectivos. Los efectivos se consideran consolidados, teniendo cuidado de mantenerlos de manera equilibrada. Las que no son efectivas deben mejorarse, siempre utilizando la base de las dimensiones que indican qué categorías necesitan más atención. No Brasil a estrutura institucional relacionada as organizações contemporâneas que envolvem o cenário das políticas públicas de turismo, atua deliberadamente sobre o formato de instâncias de governanças regionais de turismo a partir de 2004 com o advento do Programa de Regionalização do Turismo (PRT) até os dias atuais. Neste sentido o presente estudo tem como objetivo apresentar o Modelo Analítico de Governanças Regionais de Turismo - MAGRET, que permita compreender as inter-relações dos seus atores nas múltiplas escalas dos poderes público, privado e do terceiro setor. O modelo foi aplicado em três regiões turísticas Brasileiras, a Costa Verde e Mar – SC, Região das Hortênsias – RS, e Polo Costa das Dunas – RN. Esses procedimentos perpassaram por etapas de natureza qualitativa e quantitativa, com qualificações exploratórias e explicativas, envolveram a pesquisa bibliográfica, documental e internet (base de dados). As análises utilizaram 14 categorias e 4 dimensões analíticas. As informações foram obtidas junto aos membros efetivos das governanças regionais, assim como dos documentos oficiais tais como (lei/decreto, regimento e estatuto). As análises ocorreram com aplicação do modelo analítico construído com auxílio das categorias e dimensões analíticas. O modelo foi aplicado através do uso da espiral de análise construída para compreender a gestão das governanças regionais. Os resultados foram classificados como efetivas e não efetivas. As efetivas são consideradas consolidadas, tendo o cuidado de mantê-las de forma equilibrada. As não efetivas, devendo ser aprimoradas, utilizando sempre a base das dimensões que apontaram quais as categorias necessitam de maior atenção.

Governança Regional de Turismo da Costa Verde & Mar, Santa Catarina, Brasil: compreendendo sua gestão

Planejamento e desenvolvimento municipal: estudo de caso do plano de desenvolvimento do turismo do município de Bragança (Edição 515)

The scope of the project “LiveTur - The subject is Tourism” was to address the academic market, bringing content and professionals with experience and expertise in tourism. In the methodological procedures, a case study was used, with qualitative research of an exploratory and explanatory nature. The results enabled the generation of content that was transformed into an archive of fifty videos on a range of topics, including tourism, hospitality, events and gastronomy, giving an opportunity to share knowledge and experience, as well as to present professionals from various sectors of national and international tourist activity.