In the era of industrial revolution 4.0 (IR 4.0), sustainability has been a serious challenge of contemporary small and medium enterprises (SMEs). Using Natural Resource-Based-View (NRBV), the current paper examines the moderated mediation model of the role of information access in the sustainability of SMEs, through the mediating role of access to resource and innovation capability in the relationship between information access and sustainability, and the moderating role of management commitment in the relationship between innovation capability and SME sustainability. This paper gathered data from 222 SMEs in Pakistan. The study used a purposive sampling technique to distribute the survey questionnaire. Smart-PLS software was used to analyze the data. The study finding indicates that access to information affects both sustainability and innovation capability. Moreover, access to resources affects innovation capability, though it did not affect SME sustainability. Furthermore, innovation capability mediates the relationship between access to resources, access to information, and SME sustainability. Additionally, management commitment moderates the relationship between access to information and innovation capability; however, it does not moderate the relationship between access to resources and innovation capability. Practical, theoretical, and methodological implications are discussed in the study.

Environmental sustainability is a major challenge for the governments of various countries. The industrial sector and the growth of startups have created a challenge for sustainable development, with little concept of innovativeness for environment sustainability. The current research aims to foster environmental sustainability by adopting sustainability innovation and environmental opinion leadership in the hospital industry. The adoption of sustainability innovation along with environmental opinion leadership in the hospital industry is rarely studied in the literature. Particularly, this concept is completely ignored in the context of Pakistan. Quantitative research approach is employed in this study. A survey instrument in form of a questionnaire was used to collect data from respondents. Respondents of the study were the employees working in public hospitals of Pakistan. Simple random sampling was employed for data collection. The data analysis was carried out by using partial least square-structural equation modeling (PLS-SEM). The findings of this study concluded that the role of trialability, innovativeness, compatibility, simplicity, and relative advantage must be considered when adopting sustainable innovation in hospitals. The practical and theoretical implications of this study are significant for the improvement of environmental sustainability in Pakistan.

The concept of social entrepreneurship has not reached full understanding in almost all developing countries, specifically in Pakistan. Social entrepreneurship is an outstanding social vehicle that, if adopted, can transform a society by resolving its social, economic, and environmental issues with the help of homemade solutions for social problems. The phenomena of social entrepreneurship rarely exist in Pakistan, due to a lack of research in and awareness of the field. So far, no quantitative or qualitative research has been conducted on the subject area of social entrepreneurship. Thus, the prime objective of this study is to investigate the effect of personal factors (human capital, social capital, motivational factors) on the development of social entrepreneurial ventures in Pakistan. This research study has investigated the interaction effect of the collaboration of quadruple helix sectors on the factors that affect the development of social entrepreneurial ventures in Pakistan. Quadruple Helix Innovation Theory (QHIT) explains that the economic development of a country stands on four pillars: university, industry, government, and civil society. In this research, a quantitative research approach has been adopted by using a survey questionnaire. This research study has used convenience sampling to select a sample from the target population for collecting answers from respondents who were conveniently available. The population of this study includes all of the social entrepreneurs operating in two important cities (Bahawalpur, Multan) of southern Punjab, Pakistan. SmartPLS 3 was utilized to analyze the data. Moderation has been tested using the bootstrapping technique in SmartPLS software. It is found that human capital, social capital, and motivational factors have a significant positive relationship with social entrepreneurship. Moreover, quadruple helix sectors moderate the relationship between personal factors (human capital, social capital, motivational factors) and social entrepreneurship. The study provides a road map for the development of social entrepreneurship in Pakistan as a solution to social problems.