Yanti Setianti⁴

Yanti Setianti⁴


Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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31 July 2019 in GeoJournal of Tourism and Geosites
Verified
Journal Article
Open access
SPSusie Perbawasari
Susie Perbawasari
DSDian Wardiana Sjuchro
Dian Wardiana Sjuchro
YSYanti Setianti⁴
Yanti Setianti⁴
ANAat Ruchiat Nugraha
Aat Ruchiat Nugraha
IMIskandar Muda
Iskandar Muda

31 January 2024 in Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Verified
Journal Article
Open access
PDF file
EKErni Kurniasih
Erni Kurniasih
YSYanti Setianti⁴
Yanti Setianti⁴
Individuals employ personal branding as a strategy to establish credibility and identity in the public sphere, particularly through social media platforms like Instagram. Anies Baswedan, an Indonesian politician, effectively leveraged social media, particularly Instagram, to bolster his personal branding and political communication. This study aims to scrutinize Anies Baswedan's personal branding strategy in shaping political communication via Instagram, emphasizing its distinctiveness, relevance, and content consistency. Employing a qualitative approach, data was collected through observation and content analysis of Anies Baswedan's Instagram account (@aniesbaswedan) from October 16, 2017, to Monday, May 15, 2022. Findings reveal that Anies Baswedan's personal branding on Instagram for political communication exhibits uniqueness, relevance, and consistency, pivotal elements of his branding strategy. His authenticity and everyday life aspects fostered a relatable atmosphere with followers, coupled with a rhetorical, relaxed, natural, and persuasive communication style. Content consistently addressed current issues, delivering leadership messages through diverse visual and narrative formats. Anies Baswedan's Instagram-based personal branding strategy effectively optimizes uniqueness, relevance, and consistency to enhance political communication and strengthen audience connections. Public figures and politicians can glean insights from Anies's Instagram personal branding strategy to enhance communication and audience engagement. This underscores the significance of personal branding in the realm of political communication on social media platforms such as Instagram.

1 December 2023 in JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Verified
Journal Article
Open access
PDF file
DADwi Nita Aryani
Dwi Nita Aryani
HAHartutik
Hartutik
DYDesi Derina Yusda
Desi Derina Yusda
NDNi Desak Made Santi Diwyarthi
Ni Desak Made Santi Diwyarthi
YSYanti Setianti⁴
Yanti Setianti⁴
HJHartutik Universitas Muhammadiyah Jakarta
Hartutik Universitas Muhammadiyah Jakarta
Penelitian ini untuk mengetahui dan bertujuan menganalisis pengaruh promosi, harga dan kualitas pelayanan terhadap kepuasan pelanggan pada marketplace Shopee, baik secara parsial maupun simultan. Penelitian dilakukan dengan metode kuantitatif, dengan desain penelitian hubungan kausal. Sampel dalam penelitian ini jumlahnya 100 responden. Metode sampel nonprobability sampling dengan sampling purposive, menggunakan software SPSS versi 26. Metode analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian secara parsial menunjukkan variabel promosi, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada marketplace Shopee. Penelitian ini hasil nilai R Square dibuktikan sebesar 48% sementara sisanya 52% dapat dijelaskan oleh variabel lain seperti brand image dan reputasi merek dan lain-lain. Penelitian uji simultan bahwa promosi, harga dan kualitas pelayanan berpengaruh positif dan bersignifikan terhadap kepuasan pelanggan marketplace Shopee di kota Malang.

10 November 2022 in Proceedings of International Conference on Communication Science
Verified
Journal Article
Open access
PDF file
NLNaurah Lisnarini
Naurah Lisnarini
JSJenny Ratna Suminar
Jenny Ratna Suminar
YSYanti Setianti⁴
Yanti Setianti⁴
Stunting is a national issue that must be resolved because it has an impact on the quality of Indonesia's human resources in the future. Stunting handling efforts are regulated in accordance with the mandate of Indonesia Presidential Regulation Number 72 of 2021 concerning the Acceleration of Stunting Reduction. As a strategy to reduce stunting from upstream, National Population and Family Planning Institution or BKKBN is an institution in charge of controlling and administering family planning released the Elsimil application for pre-marriage and pregnancy, which is a health screening method for bride and groom to be in 3 months before marriage. The purpose of this study is to find out how the Elsimil application is an effort to prevent stunting in terms of planning and implementation. The research method used is a qualitative approach to explain how BKKBN Communication strategy on the Elsimil application as a preventive medium for dealing with stunting problems. With a target of teenagers aged at least 21 years who are not married, it is hoped that this application can help reduce the stunting rate to 14% by 2024. The data sources are interviews and documentation studies. The results of the study show that the Elsimil application is currently still in the introduction (socialization) stage through the assistance of Genre Ambassadors or Generation Planning Community and TPK or Family Assistance Team. The purpose of the Elsimil application is to screen bride and groom to be health conditions before marriage, provide health education with articles. And there is a questionnaire that produces an Elsimil certificate, namely scoring health eligibility before marriage. Later, Elsimil's certificate will be a requirement for marriage at KUA or Office of Religious Affairs and the Ministry of Civil Registry Service, but it is still in the process of being discussed by other several ministries.

9 June 2025 in Social Sciences & Humanities Open
Verified
Journal Article
Open access
YSYanti Setianti⁴
Yanti Setianti⁴
SDSusanne Dida
Susanne Dida
TDTrie Damayanti
Trie Damayanti
CPCenturion Chandratama Priyatna
Centurion Chandratama Priyatna

23 December 2019 in Jurnal Kajian Komunikasi
Verified
Journal Article
Open access
PDF file
YSYanti Setianti⁴
Yanti Setianti⁴
HHHanny Hafiar
Hanny Hafiar
TDTrie Damayanti
Trie Damayanti
ANAat Ruchiat Nugraha
Aat Ruchiat Nugraha
Sudah selayaknya kelompok disabilitas diberikan ruang kesetaraan dalam mendapatkan berbagai layanan publik secara optimal, baik kesehatan, pendidikan, dan pekerjaan. Dalam hal pendidikan khususnya, kelompok disabilitas memperoleh jenjang pendidikan pada jalur sekolah luar biasa (SLB) yang terpisah dari pendidikan formal biasa. Kondisi kelompok disabilitas seringkali dimanfaatkan oleh sebagian masyarakat untuk dieksploitasi menjadi objek kriminalisasi, seperti tindak penipuan dan tindak kekerasan seksual. Penelitian ini bertujuan mendapatkan hasil pelaksanaan komunikasi pendidikan berbasis kesehatan reproduksi bagi kelompok disabilitas (tunagrahita) dalam upaya meminimalisir tindak kekerasan seksual bagi remaja tunagrahita di Jawa Barat melalui media komunikasi komik yang dapat diterapkan secara bertahap dan berkelanjutan. Metode yang digunakan dalam penelitian ini adalah kuantitatif dan kualitatif dengan jenis studi deskriptif dan teknik pengumpulan data melalui penyebaran angket, observasi, dan studi literatur. Responden penelitian ini melibatkan tokoh pendidikan bidang disabilitas dan orang tua siswa disabilitas di wilayah Jawa Barat. Hasil penelitian menunjukkan media komunikasi berupa komik yang dijadikan panduan bagi guru dan orang tua yang memiliki anak disabilitas tunagrahita dapat dipahami karena mengandung informasi mengenai langkah-langkah mengantisipasi penyalahgunaan seksual pada anak-anak disabilitas melalui isi cerita yang warna-warni dan bergambar. Media komik merupakan sarana yang cukup baik sebagai metode penyampaian pesan mengenai kesehatan reproduksi khususnya dalam dunia pendidikan insklusif. Media komunikasi selain komik yang terdapat di kalangan para orang tua dan sekolah sebaiknya perlu ditingkatkan dari sisi kualitas penyampaian informasi yang berupa media audio visual dalam bentuk film.