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This purpose of this study is to provide a spectrum to illustrate all applicable response strategies towards brand crisis management. A qualitative systematic method is adopted to review 128 relevant papers and synthesized in a brand crisis response typologies continuum. The findings were illustrated in the continuum which includes two main categories – primary response group with seven levels ranked lowest to highest by organizational involvement and responsibility, and secondary response group such as bolstering). This research result might enrich the current literature of brand crisis management which is fragmented and provide a clear guideline so that scholars and practitioners might track all pertinent solutions depending on low to high level of brands’ effort towards handling problems. Recognizing the discrepancy among response strategies, marketers and branders can choose either singular or merged solutions shown in the map to form a timely response to brand crisis, which is the main factor to crisis response success.
Bich Ngoc Do; Tuan Phong Nham. BRAND CRISIS RESPONSE STRATEGIES: A TYPOLOGIES CONTINUUM. Business: Theory and Practice 2021, 22, 146 -158.
AMA StyleBich Ngoc Do, Tuan Phong Nham. BRAND CRISIS RESPONSE STRATEGIES: A TYPOLOGIES CONTINUUM. Business: Theory and Practice. 2021; 22 (1):146-158.
Chicago/Turabian StyleBich Ngoc Do; Tuan Phong Nham. 2021. "BRAND CRISIS RESPONSE STRATEGIES: A TYPOLOGIES CONTINUUM." Business: Theory and Practice 22, no. 1: 146-158.
Purpose: The present study aims to investigate the relationship between internal corporate social responsibility (CSR), a type of CSR particularly for employees within organizations, and two types of innovation, that is, exploratory and exploitative innovation. The focus is on the mediating effects of affective commitment, knowledge sharing, and organizational creativity within the relationship.Design/methodology/approach: This study’s data were collected in Vietnam via questionnaire survey. Regarding survey administration, first, we chose the five biggest universities, which specialize in economics and business in Hanoi. Then, from those universities, we randomly selected graduate classes whose students are full-time employees in various companies around Hanoi. The questionnaire included multi-items designed to measure factors. Each item was measured by 5 point Likert scale: 1 (strongly disagree) to 5 (strongly agree). Among 750 distributed questionnaires, 252 were returned. After screening and deleting those questionnaires with missing information or those from large companies, 212 remained for further investigation, representing 28.3% of the valid response rate. There are 130 manufacturing companies and 82 non-manufacturing companies in this sample. For the statistical analysis of the data, we follow the three-step procedure of exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling.Findings: This study successfully tests the empirical relationship between internal CSR and innovation by introducing the mediating effects of knowledge sharing, affective commitment, and organizational creativity. In other words, the results support our hypotheses that predict positive mediating effects, except for the relationship between training and development as one aspect of internal CSR and affective commitment, although training and development have an indirect relationship with innovation through knowledge sharing and, in turn, organizational creativity.Originality/value: The study contributes to the literature on internal CSR, especially because it provides the new empirical evidence for the relationship between internal CSR and innovation, which has been vague in academic research up to now. In particular, by incorporating knowledge sharing, affective commitment, and organizational creativity, the relationship becomes clearer, more reliable, and comprehensive. We emphasize that the factors concerned are relevant to the case of small and medium-sized enterprises in developing countries, because they often face difficulties implementing external CSR due to resource constraints.
Nhu Ngoc Nguyen; Phong Tuan Nham; Yoshi Takahashi. Internal corporate social responsibility and organizational creativity: An empirical study of Vietnamese small and medium-sized enterprises. Intangible Capital 2019, 15, 208 -223.
AMA StyleNhu Ngoc Nguyen, Phong Tuan Nham, Yoshi Takahashi. Internal corporate social responsibility and organizational creativity: An empirical study of Vietnamese small and medium-sized enterprises. Intangible Capital. 2019; 15 (3):208-223.
Chicago/Turabian StyleNhu Ngoc Nguyen; Phong Tuan Nham; Yoshi Takahashi. 2019. "Internal corporate social responsibility and organizational creativity: An empirical study of Vietnamese small and medium-sized enterprises." Intangible Capital 15, no. 3: 208-223.
Based on previous findings, which found that the three facets of ability-based emotional intelligence (EI) have varying effects on job performance, this study investigates the relationship between emotional intelligence, cognitive intelligence (CI), and job performance. The use of a cascade model suggests a progressive pattern, starting from emotion perception, followed by emotional understanding and emotion regulation, with downstream effects on job performance. Considering the advantages and disadvantages of both measurements, we employed the performance-based ability measurement, the Mayer–Salovey–Caruso Emotional Intelligence Test (MSCEIT) and the self-reporting ability EI measurement, Wong Law Emotional Intelligence Scale (WLEIS). Our findings supported the cascade model, but in the case of WLEIS measures, both self-emotion appraisal and others’ emotion appraisal precede emotion regulation, leading to a positive effect on job performance. Moreover, CI moderated the relationship between EI and job performance, such that a decline in CI rendered the relationship more positive. The MSCEIT and WLEIS showed similar results, thus supporting the cascading model and moderating effects.
Nhu Ngoc Nguyen; Phong Tuan Nham; Yoshi Takahashi. Relationship between Ability-Based Emotional Intelligence, Cognitive Intelligence, and Job Performance. Sustainability 2019, 11, 2299 .
AMA StyleNhu Ngoc Nguyen, Phong Tuan Nham, Yoshi Takahashi. Relationship between Ability-Based Emotional Intelligence, Cognitive Intelligence, and Job Performance. Sustainability. 2019; 11 (8):2299.
Chicago/Turabian StyleNhu Ngoc Nguyen; Phong Tuan Nham; Yoshi Takahashi. 2019. "Relationship between Ability-Based Emotional Intelligence, Cognitive Intelligence, and Job Performance." Sustainability 11, no. 8: 2299.
Purpose: Innovation, including product, process, marketing, and organizational innovation within a firm, is considered as one of essential component for surviving and growing. These innovation activities create value and competitive advantages for successful organizations; therefore, understanding the organization’s overall innovation is the first and foremost to understand the role of innovation on firm performance. The objective of this research is to explore two parts: the impacts of innovation on the different aspect of innovation performance, then their effects to firm performance (production, market, and financial performance).Design/methodology/approach: This study uses primary data from questionnaire survey. The questionnaire involves 4 parts including general information, innovation activities; innovative performance, and firm performance. This research focuses on firms in supporting industries of mechanics, electronics, motorbike and automobile. These firms are in a list of companies (known as The Excellent Vietnamese Companies in Northern and Central Vietnam) established by JETRO and VCCI. There are 150 firms in this list. The questionnaire survey was administered to directors, CEO of those firms during April and May, 2014. Out of the 150 questionnaires sent out, 118 were valid, accounting for 78.7% of the true response rate. Analysis methodologies of reliability, factor analysis and regression are utilized in this paper.Findings: The result demonstrated there are positive effects of process, marketing, and organizational innovations on firm performance in supporting firms. More specifically, the higher the level of innovation activities is, the greater the innovative performance is, which means the larger level of Process, organization and marketing innovation activities are, the higher level of innovative performance are likely to be. Secondly, the higher level of Process, organization and marketing innovative performance, the better level of firm performances is likely to be. To sum up, in order to improve the innovative and firm performance, those firms in supporting industry should highly concentrate on process, marketing, and organizational innovation activities, rather than product innovation activities.Originality/value: Initially, this study applies successfully the model which supposing innovation is a process, then clarifying innovation definition through the impact of innovation activities on innovative performances. Secondly, this research confirmed the positive impact of innovative performances on firm performances. It provided one more empirical evidence of the relationship between innovation and firm performance. For practitioners, organizational innovation and process innovation are more important factors affecting innovative performance and firm performance than product and marketing innovation. Therefore, enterprises should focus and mobilize resources to create improvement in organizational structure and manufacturing processes.
Nham Tuan; Nguyen Nhan; Pham Giang; Nguyen Ngoc. The effects of innovation on firm performance of supporting industries in Hanoi, Vietnam. Journal of Industrial Engineering and Management 2016, 9, 413 -431.
AMA StyleNham Tuan, Nguyen Nhan, Pham Giang, Nguyen Ngoc. The effects of innovation on firm performance of supporting industries in Hanoi, Vietnam. Journal of Industrial Engineering and Management. 2016; 9 (2):413-431.
Chicago/Turabian StyleNham Tuan; Nguyen Nhan; Pham Giang; Nguyen Ngoc. 2016. "The effects of innovation on firm performance of supporting industries in Hanoi, Vietnam." Journal of Industrial Engineering and Management 9, no. 2: 413-431.