Jelena Borocki

Dr. Jelena Borocki

orcid

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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10 April 2022 in Sustainability
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NBNemanja Berber
Nemanja Berber
Dimitrije GašićDimitrije Gašić
Dimitrije Gašić
IKIvana Katić
Ivana Katić
JBJelena Borocki
Jelena Borocki
The problem of employee turnover has been investigated in recent years because more and more countries and organizations are faced with the lack of an adequate labor force. The new generation of employees (Y and Z generations), contemporary political, social, and economic challenges, and the COVID-19 pandemic have raised new issues in human resource management (HRM), especially concerning turnover intentions. In such situations, companies need to create working conditions that will attract, motivate, and retain employees. One possible response is the usage of flexible working arrangements (FWAs) as a more flexible way of organizing traditional jobs and working positions; these arrangements allow employees more possibilities to maintain work–life balance. The main aim of this paper is to investigate the relationship between FWAs and turnover intentions of employees, and the mediating effect of job satisfaction. The theoretical research is based on the literature review. The empirical part of the paper is based on the analysis of a sample of 219 employees from organizations in Serbia. The authors used descriptive statistics and the PLS-SEM method to investigate proposed relations. The results pointed to the positive effects of FWAs and job satisfaction on turnover intentions. In addition, there is an indirect effect of FWAs on turnover intentions through job satisfaction. FWAs may contribute to increasing job satisfaction and, in turn, job satisfaction contributes to decreasing turnover intentions. Job satisfaction mediates this relationship, and employees that are offered FWAs may experience a lower level of turnover intentions when they are satisfied on the job.

7 September 2018 in Sustainability
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MLMarjan Leber
Marjan Leber
Andrea IvaniševićAndrea Ivanišević
Andrea Ivanišević
JBJelena Borocki
Jelena Borocki
Mladen RadisicMladen Radisic
Mladen Radisic
Beata ŚlusarczykBeata Ślusarczyk
Beata Ślusarczyk
Our paper analyzes close collaboration between a manufacturer of domestic appliances and consumer electronics and its customers. It reflects on the inclusion of open innovation by users that is presented in the paper on the case of the development of the refrigerator door handle, with an emphasis on design and functionality. The main research question we wanted to answer was whether a buyer (customer/consumer) might actively participate in the process of a new product development. It was interesting to test it in a highly dynamic industry setup since white goods are becoming an integral part of consumers’ life style and not just a mere home appliances used for routine housekeeping tasks. Research sample includes 146 respondents. We applied the conjoint analysis and quality function deployment (QFD) in order to test and understand how customers perceive the different attributes of a new product development process.

22 February 2019 in Sustainability
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Minja BolesnikovMinja Bolesnikov
Minja Bolesnikov
MSMilica Popović Stijačić
Milica Popović Stijačić
Mladen RadisicMladen Radisic
Mladen Radisic
ATAleksandar Takači
Aleksandar Takači
JBJelena Borocki
Jelena Borocki
JDJoanna Edyta Dzieńdziora
Joanna Edyta Dzieńdziora
Due to the combination of vast technology trends brought by Industry 4.0, present-day consumers need and stiff global competition and require businesses from across many industries to constantly innovate. Clients request multifaceted support from manufacturers and service providers while the transition towards new symbiotic ecosystems disrupts traditionally established processes in some sectors. This is largely happening in the global automotive industry where in-car and around-the-car services with asset-sharing concepts are taking a dominant role rather than plain vehicles sales and car ownership. In our paper, we investigate the possibilities of new and improved business collaborations between a car retailer operating in several European countries and its SME (small and medium-sized enterprises) customers across various sectors currently owning car fleets of at least five vehicles. We test several hypotheses and conduct a systematic statistical analysis of the proposed business model’s aspects on the sample of almost 200 SMEs from five countries in Southeast Europe. By using the χ2 test and a one-tailed t-test we tested both frequency data and the continuous variables. Research indicates that SMEs look for new ways to organize their fleet management strategy more efficiently and thus more precisely plan associated costs. Regardless of the country of origin, SMEs want to explore a business model with more introduced to their fleet management and are ready to accept new technologies for fleet management operations.
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13 March 2019 in Sustainability
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MČMirjana Cvijić Čović
Mirjana Cvijić Čović
Jovana TatarskiJovana Tatarski
Jovana Tatarski
IKIvana Katić
Ivana Katić
AVAleksandar Vekić
Aleksandar Vekić
JBJelena Borocki
Jelena Borocki
This study explores the impact of entrepreneurial orientation on the activities of state universities in the Republic of Serbia. Using the ENTRE-U scale, the researchers have graded the entrepreneurial orientation (EO) of the employees at state universities in the Republic of Serbia. In the theoretical part, the detailed literature review is provided, which contributes to a better understanding of terms like entrepreneurial orientation and entrepreneurial university. Using data from 282 respondents who work at the state universities in the Republic of Serbia, the researchers validate the ENTRE-U questionnaire in a specific context. With this, it is proven that the ENTRE-U scale is applicable not only for developed countries but also for the developing countries, such as the Republic of Serbia. The general conclusion is that with using the ENTRE-U scale, it is possible to predict the level of innovativeness, as well as the nature of innovative activities that are conducted at state universities in the Republic of Serbia. The entrepreneurially oriented universities differ from those which lack entrepreneurial orientation by the extent of their research mobilization, unconventional approaches, the level of cooperation with industries, and the way university policies are implemented.

29 May 2023 in Systems
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MČMirjana Cvijić Čović
Mirjana Cvijić Čović
JBJelena Borocki
Jelena Borocki
VDVladimir Djakovic
Vladimir Djakovic
AVAleksandar Vekić
Aleksandar Vekić
AOAndrea Okanovic
Andrea Okanovic
Entrepreneurial orientation (EO) is a multidimensional construct that reflects a firm’s tendency to be innovative, proactive, and risk-taking. Previous research has demonstrated that companies with a strong EO possess a competitive advantage in the market when compared to those with a conservative approach to management. The objective of this study is to analyse the entrepreneurial orientation of small and medium-sized enterprises (SMEs) using the ENTRE-U scale and to identify the dimensions of EO that are critical for achieving business success in the context of digital transformation and IoT implementation. The identification of these dimensions is facilitated through a survey method and exploratory factor analysis. After administering the ENTRE-U scale to a representative sample of SMEs that use modern technologies, such as IoT, four distinct dimensions of EO emerged. Each dimension of EO has a significant impact on firm performance. By adhering to the established EO dimensions and using the proposed methodology, managers can develop an efficient business model that aligns with the current digital market demands, enhances SMEs (survival, resilience, and sustainability), and addresses the high uncertainty prevalent in today’s business environment.

1 January 2013 in The New Educational Review
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USUniversity of Novi Sad
University of Novi Sad
SMSlavica Mitrovic
Slavica Mitrovic
JBJelena Borocki
Jelena Borocki
VSValentina Sokolovski
Valentina Sokolovski
ANAna Nesic
Ana Nesic
UMUniversity of Montenegro
University of Montenegro
The practical aim of this research is to propose measures in educational processes that contribute to the development of entrepreneurial potentials. Personal entrepreneurial potentials are researched through the following dimensions: attitudes towards change, autonomy, self-confidence. The results showed that students’ attitudes towards changes are positive verbally and desirable socially. Closer analysis showed that almost half of the respondents avoid uncertain situations. Autonomy, as the second measured dimension, seems to be an unimportant feature of the surveyed students. It is the way of generating income for men, and possibility of showing their potentials for women. The results clearly indicate the need for the development of all the measured dimensions.