Growing environmental problems and increasing requirements of green jobs force universities around the world not only to transform their curricula but also to enrich existing ones with contents related to the promotion of sustainable development. This paper aims to show the importance of measuring and monitoring the share of green contents in all university activities, as only in that way it is possible to monitor trends and give realistic assessments of their effect and importance. The paper presents a comparative analysis of different types of methodologies for assessing sustainable activities at universities as well as research conducted at the University of Novi Sad in Serbia and its comparison with the University of Gothenburg (Sweden). This research aims to point out the importance of increasing competitiveness in higher education through assessment of green content in a curriculum and its promotion. In this way, through eco-labeling methodology, it would be easier to identify those contents that, in a certain share, contribute to the promotion of sustainable development. Furthermore, this methodology can easily be extended across the country and the region, which would bring positive effects to all stakeholders in higher education.

Keeping in mind the fact that organizations in the region of Vojvodina are moving from a negotiated to market economy, this study aims to analyze how the dimensions of collaborative climate affect the various activities of knowledge management. The degree to which collaborative climate influences knowledge work is investigated on 190 participants in the region of the Province of Vojvodina (Serbia). Two standardized questionnaires were used to collect data: a knowledge management questionnaire, which included 32 questions, and a collaborative climate questionnaire of 20 questions. To test the hypothesis of the study, the technique used was descriptive statistics, confirmatory factor analysis, and structural equation modeling. The results show that only the organizational culture as a dimension of collaborative climate contributes to the explanation of all the activities of knowledge management, except the activity of leaving knowledge, which fails to achieve a statistical relationship with any dimension of collaborative climate. This study provides useful insights for practitioners wanting to improve an organization’s performance and to increase organizational sustainability and learning. It is a useful base to expand further research in a way of better understanding the impact that collaborative climate has on the implementation of knowledge management in a transition towards a knowledge economy.

Entrepreneurial orientation (EO) is a multidimensional construct that reflects a firm’s tendency to be innovative, proactive, and risk-taking. Previous research has demonstrated that companies with a strong EO possess a competitive advantage in the market when compared to those with a conservative approach to management. The objective of this study is to analyse the entrepreneurial orientation of small and medium-sized enterprises (SMEs) using the ENTRE-U scale and to identify the dimensions of EO that are critical for achieving business success in the context of digital transformation and IoT implementation. The identification of these dimensions is facilitated through a survey method and exploratory factor analysis. After administering the ENTRE-U scale to a representative sample of SMEs that use modern technologies, such as IoT, four distinct dimensions of EO emerged. Each dimension of EO has a significant impact on firm performance. By adhering to the established EO dimensions and using the proposed methodology, managers can develop an efficient business model that aligns with the current digital market demands, enhances SMEs (survival, resilience, and sustainability), and addresses the high uncertainty prevalent in today’s business environment.

This research examines the difference in the level of entrepreneurial orientation among university employees within the European Union compared to university employees in non-EU countries. The EU Member States included in the research are the Republic of Slovenia and the Republic of Croatia, and the non-EU countries include the Republic of Serbia, the Republic of Montenegro, the Republic of Bosnia and Herzegovina, and the Republic of Northern Macedonia. In the sample of 1474 respondents, the ENTRE-U scale was used to measure the entrepreneurial orientation of universities, and multivariate analysis of MANOVA variance was used for data processing. The ENTRE-U scale has proven applicable not only to developed countries but also developing countries. Moreover, it proved that being a member of the European Union in this part of Eastern Europe does not significantly affect the entrepreneurial orientation of universities.

Agriculture as a crucial economic sector has changed rapidly in the last few decades, more than in previous centuries, because of technological achievements that opened a niche in the international agricultural sector known as digital agriculture. The conception of digital agriculture in practice and consequences on agricultural productivity is a way to response to significant climate changes. The evaluation of the current circumstances is made through the cases of digital agricultural companies in Vojvodina which could help and enhance regional economic growth. This study has utilized a case study method to evaluate the present conditions of digital agriculture appliances in Vojvodina. The results of the research will be a case study analysis of the companies using and developing digital agriculture technologies in the agricultural sector, as well as the presentation of potentials in this niche - digital agricultural sector in the Autonomous Province of Vojvodina. The authors of the paper consider the suggested model in this sector a vehicle that could run not only the economic growth in Vojvodina and Serbia, but also the regional economic growth.