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Jung Min Jang
Bang College of Business, KIMEP University, Almaty, Kazakhstan

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Earlycite article
Published: 17 December 2019 in Asia Pacific Journal of Marketing and Logistics
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Purpose The purpose of this paper demonstrate that purchase intention toward a cause-related marketing (CRM)-enhanced product can be positively correlated with consumers’ social responsibility consciousness (SRC) and can be increased or decreased merely by changing the evaluation mode. Design/methodology/approach The authors conduct three experimental studies with two levels of SRC (high vs low) × two evaluation modes (joint evaluation (JE) vs separate evaluation (SE)) between-subjects design. The dependent variable is purchase intent toward the CRM-enhanced product. Findings The results indicate that consumers with high SRC are more likely than those with low SRC to purchase a CRM-enhanced product when two products are presented side by side (JE). However, consumers’ SRC level does not impact purchase intention when they see only one product (SE) independently (Study 1). The authors confirm that the proposed effect is mediated by perceived price fairness toward the product (Studies 2 and 3). Research limitations/implications Future research on CRM-enhanced products should carefully consider that the impact of individuals’ SRC level was in very different directions depending on the evaluation mode. In addition, further investigation is needed to address generalizability issues regarding samples and hypothetical stimuli. Practical implications These findings offer recommendations to help practitioners design effective marketing communications about CRM practice for target markets. Originality/value To the authors best knowledge, the current study is the first attempt to explore the crucial role of SRC, presentation mode and their interaction on purchase intention toward CRM-enhanced products.

ACS Style

Eun Young Park; Jung Min Jang. The interplay of social responsibility consciousness and evaluation mode in consumers’ response toward cause-related marketing-enhanced product. Asia Pacific Journal of Marketing and Logistics 2019, ahead-of-p, 1 .

AMA Style

Eun Young Park, Jung Min Jang. The interplay of social responsibility consciousness and evaluation mode in consumers’ response toward cause-related marketing-enhanced product. Asia Pacific Journal of Marketing and Logistics. 2019; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Eun Young Park; Jung Min Jang. 2019. "The interplay of social responsibility consciousness and evaluation mode in consumers’ response toward cause-related marketing-enhanced product." Asia Pacific Journal of Marketing and Logistics ahead-of-p, no. ahead-of-p: 1.

Journal article
Published: 14 November 2019 in International Journal of Advertising
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ACS Style

Jung Min Jang; Eun Young Park. Location does matter: the effect of display locations of regular price and sale price on consumers’ responses in comparative price advertising. International Journal of Advertising 2019, 39, 1059 -1085.

AMA Style

Jung Min Jang, Eun Young Park. Location does matter: the effect of display locations of regular price and sale price on consumers’ responses in comparative price advertising. International Journal of Advertising. 2019; 39 (7):1059-1085.

Chicago/Turabian Style

Jung Min Jang; Eun Young Park. 2019. "Location does matter: the effect of display locations of regular price and sale price on consumers’ responses in comparative price advertising." International Journal of Advertising 39, no. 7: 1059-1085.

Articles
Published: 14 October 2019 in Journal of Advertising
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Considering cultural distinctions is an essential part of success in international advertising. In the current research, we provide novel findings of a cultural congruency effect of content order within a unit of advertising. Drawing on the theory of cognitive fit and processing fluency, we explore the contrasting influence of the order of content within a unit of advertising between American and Korean consumers. Across three experimental studies, more favorable responses were found when the presentation order of content in advertising was compatible with cultural distinctions of the respondents, namely, cognitive thinking styles (i.e., analytic versus holistic). Specifically, we demonstrate that Koreans respond to the advertising and the product more favorably when an ingredient is presented first and a final product made with it is shown later, whereas Americans do so when the order is reversed. We provide rigorous evidence of the psychological mechanism by testing a serial mediation model in which processing fluency, induced by perceived fit, is confirmed as a critical mediator underlying the proposed effect. Implications are provided for planning and implementing international advertising strategies, and theoretical contributions are described.

ACS Style

Jung Min Jang; SohYoun Shin. Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea. Journal of Advertising 2019, 48, 457 -472.

AMA Style

Jung Min Jang, SohYoun Shin. Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea. Journal of Advertising. 2019; 48 (5):457-472.

Chicago/Turabian Style

Jung Min Jang; SohYoun Shin. 2019. "Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea." Journal of Advertising 48, no. 5: 457-472.

Journal article
Published: 14 December 2018 in Sustainability
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This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color–framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications.

ACS Style

Hee Jin Kim; Jung Min Jang. The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising. Sustainability 2018, 10, 4777 .

AMA Style

Hee Jin Kim, Jung Min Jang. The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising. Sustainability. 2018; 10 (12):4777.

Chicago/Turabian Style

Hee Jin Kim; Jung Min Jang. 2018. "The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising." Sustainability 10, no. 12: 4777.

Journal article
Published: 01 March 2016 in Journal of Distribution Science
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ACS Style

Jung Min Jang; 은영 이; Eun-Young Lee. The Effects of Customer Participation in CSR(Corporate Social Responsibility) Process on Customers' Response. Journal of Distribution Science 2016, 14, 45 -54.

AMA Style

Jung Min Jang, 은영 이, Eun-Young Lee. The Effects of Customer Participation in CSR(Corporate Social Responsibility) Process on Customers' Response. Journal of Distribution Science. 2016; 14 (3):45-54.

Chicago/Turabian Style

Jung Min Jang; 은영 이; Eun-Young Lee. 2016. "The Effects of Customer Participation in CSR(Corporate Social Responsibility) Process on Customers' Response." Journal of Distribution Science 14, no. 3: 45-54.

Journal article
Published: 17 January 2015 in Marketing Letters
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The current research proposes that the extent to which consumer choices are affected by the decision process depends on the underlying nature of the choice problem. Specifically, choices resulting from substantial inter-brand comparisons and tradeoff analyses are vulnerable to whether product information is evaluated by attribute- or alternative-based processing. By contrast, choices resulting from a minimal cognitive processing are less sensitive to variations in the decision strategy employed. We test our theory in the well-known domain of choice context effects. Across three studies using multiple operationalizations of the decision process (i.e., information display format, product presentation mode, and processing goal), we find converging evidence that the more cognitively involving compromise choice increases when the environment facilitates attribute- versus alternative-based processing. Conversely, the choice of asymmetrically dominating option, which is characterized by relatively little analytical processing, does not depend on the type of decision strategy highlighted by the task.

ACS Style

Jung Min Jang; Song Oh Yoon. The effect of attribute-based and alternative-based processing on consumer choice in context. Marketing Letters 2015, 27, 511 -524.

AMA Style

Jung Min Jang, Song Oh Yoon. The effect of attribute-based and alternative-based processing on consumer choice in context. Marketing Letters. 2015; 27 (3):511-524.

Chicago/Turabian Style

Jung Min Jang; Song Oh Yoon. 2015. "The effect of attribute-based and alternative-based processing on consumer choice in context." Marketing Letters 27, no. 3: 511-524.