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Hee-Jin Kim
Department of Global Business, Gachon University, 1342 Seongnam-daero, Sujung-gu, Gyeonggi-do 13120, Korea

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Journal article
Published: 20 April 2021 in Sustainability
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Despite numerous studies on energy productivity and efficiency, only a few focus on the electricity intensity (EI) of economic output. As these studies largely examine the declining trend in EI, the increasing and/or fluctuating trends in EI have not been studied. We analyze EI trends by estimating the progress ratios from experience curves of 91 countries from 1991 to 2011. The results reveal wide variation in progress ratios, ranging from 53% to 135%, with an average of 101.5%. Furthermore, more than half of the 91 countries displayed a kinked slope, indicating the fluctuating rate of change in EI. The rate of population growth seems to be related to the increasing EI trends. A clear understanding of the relative performance of each country in terms of the progress ratio and the pattern of EI trends would be useful for the country’s policymakers to develop strategic options for the future.

ACS Style

Hann-Earl Kim; Yu-Sang Chang; Hee-Jin Kim. Dynamic Electricity Intensity Trends in 91 Countries. Sustainability 2021, 13, 4588 .

AMA Style

Hann-Earl Kim, Yu-Sang Chang, Hee-Jin Kim. Dynamic Electricity Intensity Trends in 91 Countries. Sustainability. 2021; 13 (8):4588.

Chicago/Turabian Style

Hann-Earl Kim; Yu-Sang Chang; Hee-Jin Kim. 2021. "Dynamic Electricity Intensity Trends in 91 Countries." Sustainability 13, no. 8: 4588.

Journal article
Published: 28 December 2019 in Journal of Retailing and Consumer Services
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Based on the effort justification explanation, this study tested whether consumers perceive the value of mobile coupons differently depending on how they received them. A 3 (activities to receive a coupon: none vs. online survey vs. game) x 2 (product type: hedonic vs. utilitarian) between-subject design experiment (N = 200) was conducted. Findings suggested that game condition, compared to others, resulted in a higher perceived coupon value. A significant conditional indirect effect was found such that games enhance positive affect especially when the product type was utilitarian, and enhanced positive affect results in further boosting the perceived coupon value.

ACS Style

Hee Jin Kim; Hayeon Song. Effort justification for fun activities?: The effect of location-based mobile coupons using games. Journal of Retailing and Consumer Services 2019, 54, 102029 .

AMA Style

Hee Jin Kim, Hayeon Song. Effort justification for fun activities?: The effect of location-based mobile coupons using games. Journal of Retailing and Consumer Services. 2019; 54 ():102029.

Chicago/Turabian Style

Hee Jin Kim; Hayeon Song. 2019. "Effort justification for fun activities?: The effect of location-based mobile coupons using games." Journal of Retailing and Consumer Services 54, no. : 102029.

Journal article
Published: 14 December 2018 in Sustainability
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This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color–framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications.

ACS Style

Hee Jin Kim; Jung Min Jang. The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising. Sustainability 2018, 10, 4777 .

AMA Style

Hee Jin Kim, Jung Min Jang. The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising. Sustainability. 2018; 10 (12):4777.

Chicago/Turabian Style

Hee Jin Kim; Jung Min Jang. 2018. "The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising." Sustainability 10, no. 12: 4777.

Research article
Published: 30 March 2017 in Psychological Reports
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Prior research on money priming has suggested two seemingly contradicting findings. On the one hand, money has been shown to highlight the importance of cost saving, leading to the choice of a low-quality/low-price option. On the other hand, individuals primed with money as a symbol of social status, and capabilities may focus on social value of money, e.g., higher spending symbolizes higher status and prefer an option with high quality/high price. Current research proposes and demonstrates that whether money priming will lead different choices depends on the nature of the consumption context. Specifically, when the product is to be consumed privately, money priming will highlight the importance of cost, thus increasing the preference for lower price at a lower quality. However, when the product is to be consumed publicly, reversed pattern of consumer preference will be found.

ACS Style

Hee Jin Kim. Diverging Influences of Money Priming on Choice. Psychological Reports 2017, 120, 695 -706.

AMA Style

Hee Jin Kim. Diverging Influences of Money Priming on Choice. Psychological Reports. 2017; 120 (4):695-706.

Chicago/Turabian Style

Hee Jin Kim. 2017. "Diverging Influences of Money Priming on Choice." Psychological Reports 120, no. 4: 695-706.