This paper analyses the dynamics of land use via the perspectives, motivations and behaviours of local landowners looking at land-use change (through the landowner’s eyes) in the way that the landowners would prefer to do and not to do in various situations. The dynamics are explored in the context of an oil-palm-based biodiesel development in Thailand where the advent of oil palm (OP) has caused the loss of paddy areas. A sequential mixed-method strategy, including 10 in-depth interviews and 180 responses to a questionnaire survey, indicates that the likelihood of a landowner switching traditional land for OP cultivation is affected by a number of factors including age and education of the head of household, number of household farming labourers, amount and source of income, land size and land right. Moreover, the results indicate that success of switching land to OP cultivation was determined by factors influencing willingness and capacity to change. Willingness-related factors are relevant to outcome expectation and social networks and connections while capacity-related factors are relevant to finance, labour, capital, land rights and transportation.

This study draws upon the theory of Value Co-Creation to develop a "Dynamic Capability - Value Co-Creation - Competitiveness" model aimed at exploring the mechanisms influencing competitiveness within cross-border alliances in the elderly care real estate sector. Utilizing structural equation modeling, we analyzed responses from 489 senior executives and validated the direct impact of dynamic capabilities—specifically, the ability to integrate, innovate, and relate—on competitiveness. Furthermore, we investigated the mediating effects of both alliance value co-creation (characterized by dialogue, channels, and transparency) and user value co-creation, while also assessing the moderating role of perceived value (encompassing functional, social, and emotional dimensions). The findings indicate that dynamic capabilities exert a significant positive direct influence on competitiveness. Notably, both alliance and user value co-creation positively contribute to enhancing competitiveness. Additionally, perceived value serves as a positive moderator in the relationship between dynamic capabilities and value co-creation. This research extends beyond a singular analytical framework, and uncovers the multi-faceted logic of "capability development - activation of co-creation - value enhancement" within cross-border alliances in the elderly care real estate sector. The insights gained provide actionable recommendations for government initiatives targeting constructing digital platforms, bolstering alliance capabilities, and optimizing value management. Overall, this study offers theoretical and practical pathways for improving competitiveness within the industry.

Across southeast Asia, intangible craft traditions are disappearing as ageing practitioners retire without successors. Yet the social, spiritual, and identity values they carry often far exceed what markets alone can sustain. This paper develops and tests a multi-stakeholder framework for deciding which endangered crafts most warrant public support, drawing on market failure analysis while remaining grounded in heritage community realities. We applied the Analytic Hierarchy Process with four expert assessors to rank eleven craft categories in Nakhon Si Thammarat Province, Thailand. Buddhist metal offerings—tied to Wat Phra Mahathat Woramahawihan, inscribed on the UNESCO World Heritage List in July 2026 as Thailand’s first southern World Heritage Site—emerged as the highest priority. We then tested a co-production intervention, positioning the research team as facilitator rather than provider. The results were striking: 216 donors from across Thailand and abroad contributed THB 909,999 in private funds against just THB 107,000 in project support, and 61 per cent came from outside the local province. These findings suggest endangered traditions can harbour substantial latent demand that markets fail to capture, and that co-production offers a promising pathway for mobilising community resources while reducing dependence on public subsidy.