Data systems for surveillance and monitoring are essential to develop understanding of the levels of physical activity (PA) occurring at the population levels. To comprehensively understand PA in medical schools, a suitable surveillance tool might be useful to present and monitor key PA-related metrics. This study investigated PA-related metrics in a Thai medical school and summarised the findings using a newly developed tool-the Medical School Physical Activity Report Card (MSPARC). A mixed methods study was carried out at three campuses of a medical school in Southern Thailand. Data analysis included descriptive statistics and qualitative reviews. All 285 medical students from a medical school were the target population. The prevalence of PA (≥ 150 min/week of moderate- to vigorous-intensity PA) and sedentary behaviours (SB) (≥ 8 h/day of sedentary time) among medical students were analysed using data from a self-administered questionnaire. Usage patterns, quality, and accessibility of walkable neighbourhoods; bicycle facilities; and recreational areas were assessed. PA promotion programmes, education, and investment related to PA promotion were reviewed from the school documents. Of 279 participants, 138 (49.5%) met PA recommendation, but 71.7% met criteria for SB. Male students were more active (61.8 vs. 42.4%) and less sedentary (65.7 vs. 75.1%) than female students. Bicycle facilities were rated as having the lowest quality and accessibility among PA-related facilities. Most PA promotion programmes were sports clubs and sport competitions. A total of 25 h of PA education was taught throughout the entire curriculum, which provided minimal PA counselling training. The school invested 2136.14 Baht/student/year (US $64.34) in PA promotion, or 2.4% of the annual tuition. The MSPARC presented the summary of the findings by using simple symbols, infographics, and short texts. To increase PA and decrease SB among medical students, there is a need to improve the quality and accessibility of the built environment as well as the natural environment, so as to establish health promoting policies. PA counselling training is required to develop the medical students’ essential skills and awareness for future practices. Monitoring and subsequent surveillance of PA in medical school are needed.

Virtual runs (real running or walking activities using online recording platforms) have been popular in the digital age and could have the potential to promote physical activity (PA) in workplaces. We investigated the effects of a virtual-run intervention (VRI) on PA and body compositions among university employees. A three-phase intervention was conducted over 6 months: 0 (pre-intervention), 1 (during intervention), and 2 (post-intervention). Exercise stages of change were assessed in phases 0 and 2. Body compositions (body weight, body mass index, fat mass, percentage of fat mass, fat-free mass, and percentage of fat-free mass) were assessed in phases 0, 1, and 2. Running and walking times were recorded through a mobile application. Forty-seven participants completed the VRI. The number of participants at the maintenance stage increased from 34.04% in phase 0 (n = 16) to 63.83% in phase 2 (n = 30). None of the changes in body compositions were significant (p > 0.05). The median running and walking time among participants at the maintenance stage was 151.85 (interquartile range, 109.15) min/week. Future research should focus on approaches to improve the efficacy of VRIs and their effects on health outcomes.

Owning dogs can improve owners’ mental and physical health, but inappropriate handling may have negative consequences for both owners and society. Canine aggression toward owners can impact their well-being. This study evaluated the effectiveness of using a feeding toy, fluoxetine, or a combination to treat owner-directed aggression. Sixty dogs with moderate to severe aggression, whose owners had been unable to modify the behaviour, were recruited. Aggression scores were assessed via owner questionnaires and confirmed through veterinary interviews. Dogs were assigned to three treatment groups: feeding toy (TOY), fluoxetine (DRUG), or both (DRUG + TOY). Aggression scores were recorded before and after treatment. Before intervention, scores were similar across groups (P ≥ 0.05). After treatment, all groups showed significant reductions in aggression (P < 0.05), with DRUG and DRUG + TOY being more effective than TOY alone; no significant difference was observed between DRUG and DRUG + TOY (P ≥ 0.05). Fluoxetine side effects, mainly drowsiness and mild anorexia, were limited to the first week, and the side effects tended to reduce when combined with a toy. The study concludes that fluoxetine (0.5–1 mg/kg) combined with a feeding toy effectively treats moderate to severe owner-directed aggression, while feeding toys alone may help reduce mild aggression.

Across southeast Asia, intangible craft traditions are disappearing as ageing practitioners retire without successors. Yet the social, spiritual, and identity values they carry often far exceed what markets alone can sustain. This paper develops and tests a multi-stakeholder framework for deciding which endangered crafts most warrant public support, drawing on market failure analysis while remaining grounded in heritage community realities. We applied the Analytic Hierarchy Process with four expert assessors to rank eleven craft categories in Nakhon Si Thammarat Province, Thailand. Buddhist metal offerings—tied to Wat Phra Mahathat Woramahawihan, inscribed on the UNESCO World Heritage List in July 2026 as Thailand’s first southern World Heritage Site—emerged as the highest priority. We then tested a co-production intervention, positioning the research team as facilitator rather than provider. The results were striking: 216 donors from across Thailand and abroad contributed THB 909,999 in private funds against just THB 107,000 in project support, and 61 per cent came from outside the local province. These findings suggest endangered traditions can harbour substantial latent demand that markets fail to capture, and that co-production offers a promising pathway for mobilising community resources while reducing dependence on public subsidy.

Understanding the emotional drivers of consumer choice is critical for effective food packaging design. This study proposes a novel ‘Emotion–AI Framework’ to decode consumer responses to ten processed fish product labels using the circumplex model of emotion. Explicit emotional responses and purchase intentions were collected from 100 participants, and unsupervised machine learning (K-Means clustering) successfully classified consumers into three distinct segments (Enthusiasts, Passives, and Rejectors) strictly based on their multidimensional emotional profiles. Furthermore, a supervised Random Forest regression model, coupled with permutation feature importance, revealed that aggregated emotional states (specifically the low-arousal/pleasant and high-arousal/unpleasant quadrants) are the dominant drivers of purchase intention. Crucially, these emotional states significantly outperformed the direct impact of physical label attributes. The findings demonstrate that integrating theoretical emotional models with predictive machine learning provides robust, data-driven insights for the food industry, enabling the optimization of product labels to evoke targeted affective states and maximize consumer acceptance.

Arousal is essential for cognitive awareness, and it typically declines during prolonged tasks. Currently, mobile devices are frequently used during breaks to relax and counteract this decline. However, their impact on neurophysiological recovery remains poorly understood. Therefore, this study compared the effects of traditional quiet rest versus a mobile task break on cortical arousal using spectral analysis of electroencephalography (EEG) signals in twenty healthy young females (20–25 years). Raw EEG data were transformed using Fast Fourier Transform (FFT) to determine power spectral densities, with a state of physiological underarousal first induced via a prolonged eyes-closed condition. Results revealed that this state was characterized by reduced alpha/beta power and delta/theta synchronization starting at the 4th minute. Although traditional quiet rest suppressed delta/theta synchronization, it failed to sustain cortical arousal, with alpha and beta powers declining by the 8th minute. In contrast, passive social media browsing acted as a potent neurocognitive stimulant, not only sustaining arousal but markedly increasing high-frequency beta power by the 16th minute. Furthermore, preliminary network-level connectivity analysis using Phase Locking Value (PLV) revealed that mobile tasks induced widespread beta-band synchronization across frontal-midline regions, suggesting enhanced functional coupling within the executive control network. In conclusion, in healthy young females, while mobile tasks strategically counteract low arousal, they fail to facilitate the neurophysiological disengagement necessary for true recovery. These findings underscore the importance of digital hygiene, highlighting a distinction between alertness-boosting activities and recovery-focused rest. The results suggest that mobile tasks may create a subjective perception of rest despite objective signs of sustained cortical activation, implying that such activities may not facilitate genuine neurophysiological recovery within the context of short-term neurophysiological modulation.