Vegetables are important for both nutritional and economic stability and contribute significantly to the agricultural landscape of India. The demand for vegetables is rising, driven by population growth and increased awareness of their benefits. This empirical study highlights the dynamics of agricultural production supply chain networks of capsicum crops in the northwestern Himalayan region, specifically Himachal Pradesh, India. The study employs the Acharya approach to analyse the various marketing channels utilized by farmers in the capsicum supply chain. This methodology sheds light on the economic nuances at each stage and examines marketing channels, costs, margins, price spread and marketing efficiency. Simultaneously, the Garrett ranking method is applied to discern and prioritize constraints faced by farmers. This comprehensive approach ensures a nuanced understanding of the economic and logistical intricacies of capsicum marketing. The analysis of marketing channels reveals five distinct pathways employed by farmers, with Channel-C (Producer–Commission Agent–Retailer–Consumer) standing out as the most dominant, representing 47.25% of the total quantity. Moreover, Channel-A (Producer–Consumer) proves to be the most cost-effective for producers and boasts the highest producer price, while Channel-C, involving commission agents, incurs higher costs. This suggests a preference for intermediaries, emphasizing factors like market access and negotiation skills, whereas Channel-D (Producer–Local Trader–Wholesaler–Retailer–Consumer) has the highest gross marketing margin, emphasizing the trade-offs between efficiency and transaction volume. The results indicate that while Channel-A is the most efficient, it is not the preferred choice due to the lower transaction quantity. Further, the absence of market consultation services, inadequate road infrastructure, high commission charges, nonremunerative prices and untimely availability of vehicles are the major constraints in marketing. The findings of the study call for targeted interventions to create a more robust and farmer-friendly marketing environment for capsicum crops in the region. The study proposes targeted recommendations, emphasizing collaborative efforts between stakeholders, government bodies and farmers. This research contributes to the academic discourse and also offers actionable insights for researchers and policymakers, fostering sustainability, profitability and equity within the capsicum supply chain.

The study has highlighted the farmers’ perception towards e-National Agriculture Market Systems adopted by Agricultural Produce Marketing Committee (APMC) market in Solan district of Himachal Pradesh. The study reported the awareness level of farmers towards various e-services rendered under e-NAM by APMC. It was also attempted to state the insight of farmers’ perception towards implementation of e-NAM by APMC. The common problems faced by farmers were also investigated with e-NAM seeking farmers’ suggestions to improve these services. It was highlighted that APMC market should work on providing the complete information regarding the function of e-NAM services in providing the transparency in the accounts and also making the modes of payment easy so that each farmer could work in APMC market.

This study aims to access and evaluate the Farmers perception towards Agri-clinical services of the rubber crop. The study has taken readings on the basis of their awareness level towards clinical services, the perception regarding clinical services, the significance of issues during the application of clinical services and some suggestive opinions of farmers located at Sepahijala district of Tripura. Study has highlighted the level of awareness and knowledge among farmers for clinical services to be used for rubber plantation crop. The study has highlighted that the subsidies will increase more development in their purchasing capacity like equipment and tools and also it will lead to more participation in rubber farming. It has been categorically identified the core significance of clinical services among the key stakeholders of the plantation crop. Paper has made an attempt to find out the utilization of farm utility, schemes, proper handling of inputs and risk management functions of commodity.