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Prof. János Csapó
Associate Professor, University of Pécs Faculty of Business and Economics, Institute of Marketing and Tourism

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Research Keywords & Expertise

0 Tourism
0 Tourism Development
0 Tourism Attractions
0 Tourism Carrying Capacity
0 tourism and sustainability

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Short Biography

János Csapó finished his university studies in 2000 in the Janus Pannonius University, Pécs (Teacher of Geography and English). In 2001 he received a tourism manager qualification at the same university. He finished his PhD in 2006 and habilitated in 2014. Between 2000-2003 he was a PhD student, 2004-2006 assistant lecturer, 2006-2016 assistant professor and from 2016 he is an associate professor. From 2017 he is an associate professor in the Institute of Marketing and Tourism at the Faculty of Business and Economics and he is the responsible leader of the tourism trainings at the faculty and the leader of the tourism research group. He is a member of several scientific committees and editorial member of journals related to geography, tourism and marketing. His major fields of research include investigations on the relationship between tourism and regional development, tourism centre and periphery relations, the reasons for the spatial concentration and de-concentration of tourism, regional tourism geography, tourism product development, cross border tourism development, tourism niche products and tourism trends.

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Journal article
Published: 09 July 2021 in Society and Economy
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In recent years, the city of Veszprém was able to obtain several significant achievements concerning its green branding: it was awarded the “Hungary in Bloom” and the “Climate Star” titles together with the “Gold” prize of the Entente Florale Europe award and the special “President’s Award for the Restoration of a Public Open Space”. This case study examines the impact and results of the preparation work and participation in national and an international green branding contests on destination marketing and city image through the analysis of the literature and structured interviews with the theme specialists of the contests. The implications of the research, based on the result of displaying the future vision of Veszprém, offer best practice advice for communities that are considering using green branding tools such as entering a horticultural contest. The results of the research confirm that a potential winning entry, apart from having an attractive cityscape, needs to meet the more novel assessment criteria of these contests as well, i.e. the development of family friendly and accessible infrastructure, multilingual tourist information and digital accessibility.

ACS Style

Katalin Lőrincz; Éva Kruppa-Jakab; Renáta Szabó; János Csapó. Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary. Society and Economy 2021, -1, 1 .

AMA Style

Katalin Lőrincz, Éva Kruppa-Jakab, Renáta Szabó, János Csapó. Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary. Society and Economy. 2021; -1 (aop):1.

Chicago/Turabian Style

Katalin Lőrincz; Éva Kruppa-Jakab; Renáta Szabó; János Csapó. 2021. "Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary." Society and Economy -1, no. aop: 1.

Journal article
Published: 01 March 2021 in European Countryside
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The study aims to reveal the evaluation of quality of life (QOL) factors of the local residents and the owners of the second homes from a regional perspective. As a case study we analyse the second most important tourism destination of Hungary, Lake Balaton in terms of evaluation of quality of life and living space within the scope of three target groups, two groups of local residents (who live there and work there, and who live there but work elsewhere) and the owners of second homes. The authors believe that the understanding of the decisive factors of quality of life and living space is becoming increasingly important in the successful management of local governments and in the field of sustainable tourism development and tourism management as well. The authors also intend to detect and understand the differences between the target groups. One of the most important results of the article is the creation of an aggregated settlement quality of life (QOL) indicator. The research observes both objective and subjective factors based on a primary questionnaire survey conducted in 2018 resulting from a sample of 844 respondents. The results are interpreted with crosstab, correlation and variance analysis.

ACS Style

Katalin Lőrincz; Annamária Sasné Grósz; János Csapó. Evaluation of Quality of Life and Living Space in the Balaton Destination (Hungary) Based on the Perceptions of the Local Residents and the Owners of Second Homes. European Countryside 2021, 13, 108 -129.

AMA Style

Katalin Lőrincz, Annamária Sasné Grósz, János Csapó. Evaluation of Quality of Life and Living Space in the Balaton Destination (Hungary) Based on the Perceptions of the Local Residents and the Owners of Second Homes. European Countryside. 2021; 13 (1):108-129.

Chicago/Turabian Style

Katalin Lőrincz; Annamária Sasné Grósz; János Csapó. 2021. "Evaluation of Quality of Life and Living Space in the Balaton Destination (Hungary) Based on the Perceptions of the Local Residents and the Owners of Second Homes." European Countryside 13, no. 1: 108-129.

Journal article
Published: 13 January 2021 in Vezetéstudomány / Budapest Management Review
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A nemvásárlás/nemfogyasztás okainak, motívumainak vizsgálata általános értelemben, de egyes piacok esetén, így a turizmus terén is, igen izgalmas értelmezési és kutatási kérdés. A nemvásárlás/nemfogyasztásnak két típusát különböztetjük meg a fogyasztók helyzetének, motivációinak szempontjából: a lemondást és a kimaradást. A kimaradás általában egy hiányhelyzethez kapcsolódik, míg a lemondás forrása koncepcionális, saját vállalt döntés. A nemvásárlás/nemfogyasztás turizmusban mutatkozó jelensége több tényezővel magyarázható, amiről nyilván elsősorban a kimaradás kategóriában vannak tapasztalatok. A tanulmányban a nemvásárlás/nemfogyasztás kategóriáinak általános érvényű feltárása mellett azt is vizsgálják a szerzők, hogy milyen jellemzők mutatkoznak a turizmusban a nemvásárlók/nemfogyasztók körében, miképp határozhatják meg és ezáltal rendszerezhetik e csoportok hátterét. Felismerve a témakör gyakorlati és szakmai aktualitását és fontosságát, jelen tanulmány célja a szakirodalomban kevéssé tárgyalt témakör felvezetése, elsősorban azzal a céllal, hogy új gondolkodási irányt indítson el a különböző tudományterületek, elsősorban a marketing és a turizmus szakma kutatói és képviselői számára. Koncepcionális gondolataikat egy, a szerzők által vezetett kutatócsoporttal végzett reprezentatív és egy másik nagymintás kérdőíves kutatás primer eredményeivel is alátámasztják.

ACS Style

Mária Törőcsik; János Csapó. A nemfogyasztás/nemvásárlás motivációi, értelmezése a turizmusban. Vezetéstudomány / Budapest Management Review 2021, 52, 42 -55.

AMA Style

Mária Törőcsik, János Csapó. A nemfogyasztás/nemvásárlás motivációi, értelmezése a turizmusban. Vezetéstudomány / Budapest Management Review. 2021; 52 (1):42-55.

Chicago/Turabian Style

Mária Törőcsik; János Csapó. 2021. "A nemfogyasztás/nemvásárlás motivációi, értelmezése a turizmusban." Vezetéstudomány / Budapest Management Review 52, no. 1: 42-55.

Journal article
Published: 24 June 2020 in Sustainability
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This study uses an innovative tourism product development approach, based on co-creation or customer involvement, related to Lake Balaton, a mass tourism-based destination in Hungary, from the point of view of the market segment of active cycling tourists. The investigation of opportunities for the development of cycling tourism first of all relies on the new approach of attraction and product development around the destination, in which it is important to take into consideration the consumer preferences of the most important related group of tourists—active cycling tourists. The sustainable approach of tourism product development also provides an opportunity to decrease the spatial and temporal concentration of tourism, which is largely concentrated on the summertime season. The aim of this study is to explore aspects of the customers’ demand for tourism development in terms of cycling tourism with the help of primary data collection, in order to provide adequate directions for sustainable tourism development in the destination. Revealing the demand side of active cycling tourism related to Lake Balaton, the authors used both qualitative (focus group discussions and structured interviews) and quantitative questionnaire survey (computer-assisted data collection) research methods. The latter online surveys were carried out in November and December, 2019, and resulted with an appraisable sample of 809 questionnaires. As for the method, descriptive statistics and relationship analyses were applied. More than five thousand (5050) possible relationships were examined between the closed answers of the questionnaire by Kendall's rank correlation coefficient (τ) and Cramer’s V, depending on whether they could be measured on a nominal or ordinal scale. The results show that the content analysis of the primary research provides well determined directions for the sustainable tourism development of cycling tourism at Lake Balaton, so customer involvement seems to be a win-win situation both for the customers (tourists) and the decision makers.

ACS Style

Katalin Lőrincz; Zsuzsanna Banász; János Csapó. Customer Involvement in Sustainable Tourism Planning at Lake Balaton, Hungary—Analysis of the Consumer Preferences of the Active Cycling Tourists. Sustainability 2020, 12, 5174 .

AMA Style

Katalin Lőrincz, Zsuzsanna Banász, János Csapó. Customer Involvement in Sustainable Tourism Planning at Lake Balaton, Hungary—Analysis of the Consumer Preferences of the Active Cycling Tourists. Sustainability. 2020; 12 (12):5174.

Chicago/Turabian Style

Katalin Lőrincz; Zsuzsanna Banász; János Csapó. 2020. "Customer Involvement in Sustainable Tourism Planning at Lake Balaton, Hungary—Analysis of the Consumer Preferences of the Active Cycling Tourists." Sustainability 12, no. 12: 5174.

Journal article
Published: 31 March 2020 in Földrajzi Közlemények
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Seasonality is one of the most characteristic features in the majority of the destinations basically depending on the natural and man-made attractions and their annual availability through the year. Based on this, one of the general objectives of tourism is to decrease seasonality where the attractions of the destination are managed in order to increase tourism consumption in the non-preferred periods as well. The main objective of the present study and research is to analyse the tourism seasonality of Sopron, one of the most important cultural tourism destinations of Hungary with the help of the Gini-index. This analysis reveals the impacts of earlier developments, on the one hand, and can also serve as a basis for the future developments pointing out the necessary areas of intervention, on the other.

ACS Style

Attila Barcza; János Csapó; Mátyás Hinek; Gergely Marton. Sopron turisztikai szezonalitásának és a turizmusfejlesztés szükséges irányainak vizsgálata. Földrajzi Közlemények 2020, 144, 65 -78.

AMA Style

Attila Barcza, János Csapó, Mátyás Hinek, Gergely Marton. Sopron turisztikai szezonalitásának és a turizmusfejlesztés szükséges irányainak vizsgálata. Földrajzi Közlemények. 2020; 144 (1):65-78.

Chicago/Turabian Style

Attila Barcza; János Csapó; Mátyás Hinek; Gergely Marton. 2020. "Sopron turisztikai szezonalitásának és a turizmusfejlesztés szükséges irányainak vizsgálata." Földrajzi Közlemények 144, no. 1: 65-78.

Journal article
Published: 01 January 2020 in Turisztikai és Vidékfejlesztési Tanulmányok
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Turisztikai és Vidékfejlesztési Tanulmányok Folyóirat

ACS Style

János Csapó; Közgazdaságtudományi Kar Pécsi Tudományegyetem; Mária Törőcsik. The Evaluation of The Role and Importance of Safety and Risks in The Travel Attitudes of The Hungarian Tourists. Turisztikai és Vidékfejlesztési Tanulmányok 2020, 5, 1 .

AMA Style

János Csapó, Közgazdaságtudományi Kar Pécsi Tudományegyetem, Mária Törőcsik. The Evaluation of The Role and Importance of Safety and Risks in The Travel Attitudes of The Hungarian Tourists. Turisztikai és Vidékfejlesztési Tanulmányok. 2020; 5 (1):1.

Chicago/Turabian Style

János Csapó; Közgazdaságtudományi Kar Pécsi Tudományegyetem; Mária Törőcsik. 2020. "The Evaluation of The Role and Importance of Safety and Risks in The Travel Attitudes of The Hungarian Tourists." Turisztikai és Vidékfejlesztési Tanulmányok 5, no. 1: 1.

Journal article
Published: 28 December 2019 in Hungarian Geographical Bulletin
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One of the leading tourism products of Hungary is health tourism, where the certain supply segments are influenced by seasonality in different scales. The primary aim of our paper is to survey the seasonality of the 9 spas with the greatest turnover in Hungary with the help of the Gini index. Our research intends to provide an actual picture about the exact measure of seasonality in the highlighted spas of Hungary, due to the overall actuality of the problem and also because no such relevant quantitative research has been dealing with this issue in Hungary yet. The objective reason why these spas were chosen and surveyed is because first of all they are mono profile health tourism centres, where tourists are visiting the settlement exclusively because of the spas, and on the other hand the visitor turnover of the mentioned settlements are significantly higher than the following Hungarian spa towns. We believe that the more we understand seasonality the more we can face with its challenges concerning tourism development. For our seasonality analysis we used the commercial accommodation statistics of the Hungarian Central Statistical Office and to estimate the Gini index we applied the monthly dataset of the guest nights.

ACS Style

Gergely Marton; Mátyás Hinek; Róbert Kiss; János Csapó. Measuring seasonality at the major spa towns of Hungary. Hungarian Geographical Bulletin 2019, 68, 391 -403.

AMA Style

Gergely Marton, Mátyás Hinek, Róbert Kiss, János Csapó. Measuring seasonality at the major spa towns of Hungary. Hungarian Geographical Bulletin. 2019; 68 (4):391-403.

Chicago/Turabian Style

Gergely Marton; Mátyás Hinek; Róbert Kiss; János Csapó. 2019. "Measuring seasonality at the major spa towns of Hungary." Hungarian Geographical Bulletin 68, no. 4: 391-403.

Journal article
Published: 01 January 2019 in Turisztikai és Vidékfejlesztési Tanulmányok
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Turisztikai és Vidékfejlesztési Tanulmányok Folyóirat

ACS Style

János Csapó; Pécsi Tudományegyetem Közgazdaságtudományi Kar; Mária Törőcsik; Nagy Ákos. Nemturizmus és életstílus összefüggések. Turisztikai és Vidékfejlesztési Tanulmányok 2019, 4, 1 .

AMA Style

János Csapó, Pécsi Tudományegyetem Közgazdaságtudományi Kar, Mária Törőcsik, Nagy Ákos. Nemturizmus és életstílus összefüggések. Turisztikai és Vidékfejlesztési Tanulmányok. 2019; 4 (2):1.

Chicago/Turabian Style

János Csapó; Pécsi Tudományegyetem Közgazdaságtudományi Kar; Mária Törőcsik; Nagy Ákos. 2019. "Nemturizmus és életstílus összefüggések." Turisztikai és Vidékfejlesztési Tanulmányok 4, no. 2: 1.

Journal article
Published: 01 January 2019 in Turisztikai és Vidékfejlesztési Tanulmányok
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ACS Style

János Csapó; Közgazdaságtudományi Kar Pécsi Tudományegyetem; Tibor Gonda. A hazai lakosság utazási motivációinak és szokásainak elemzése az aktív turizmus és a fizikai aktivitás tekintetében. Turisztikai és Vidékfejlesztési Tanulmányok 2019, 4, 1 .

AMA Style

János Csapó, Közgazdaságtudományi Kar Pécsi Tudományegyetem, Tibor Gonda. A hazai lakosság utazási motivációinak és szokásainak elemzése az aktív turizmus és a fizikai aktivitás tekintetében. Turisztikai és Vidékfejlesztési Tanulmányok. 2019; 4 (4):1.

Chicago/Turabian Style

János Csapó; Közgazdaságtudományi Kar Pécsi Tudományegyetem; Tibor Gonda. 2019. "A hazai lakosság utazási motivációinak és szokásainak elemzése az aktív turizmus és a fizikai aktivitás tekintetében." Turisztikai és Vidékfejlesztési Tanulmányok 4, no. 4: 1.

Journal article
Published: 01 December 2018 in Moravian Geographical Reports
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When surveying the motivation side of travel and tourism, we can state that tourists consider in their travel decisions, certain landscape preferences – to a certain extent. It also seems to be evident, however, that the objective evaluation of a landscape is a hard task for researchers for numerous reasons. In recent decades, several attempts have been made to create such methods but it seems that, in Hungary at least, this topic is rather neglected. The aim of this study is to provide an evaluation method for the landscape preferences of passengers travelling on Hungarian railway lines, demonstrating how the landscape around the railways could become an attraction during the travel. We survey what types of landscape appearance would be needed in order to generate travel decisions for tourists and also how the travel experience itself could become a tourism product.

ACS Style

Bence Somogyi; János Csapó. The role of landscape preferences in the travel decisions of railway passengers: Evidence from Hungary. Moravian Geographical Reports 2018, 26, 298 -309.

AMA Style

Bence Somogyi, János Csapó. The role of landscape preferences in the travel decisions of railway passengers: Evidence from Hungary. Moravian Geographical Reports. 2018; 26 (4):298-309.

Chicago/Turabian Style

Bence Somogyi; János Csapó. 2018. "The role of landscape preferences in the travel decisions of railway passengers: Evidence from Hungary." Moravian Geographical Reports 26, no. 4: 298-309.

Journal article
Published: 31 March 2018 in Hungarian Geographical Bulletin
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ACS Style

Janos Csapó. Widawski, K. and Wyrzykowski, J. (eds.): The Geography of Tourism of Central and Eastern European Countries. Hungarian Geographical Bulletin 2018, 67, 99 -102.

AMA Style

Janos Csapó. Widawski, K. and Wyrzykowski, J. (eds.): The Geography of Tourism of Central and Eastern European Countries. Hungarian Geographical Bulletin. 2018; 67 (1):99-102.

Chicago/Turabian Style

Janos Csapó. 2018. "Widawski, K. and Wyrzykowski, J. (eds.): The Geography of Tourism of Central and Eastern European Countries." Hungarian Geographical Bulletin 67, no. 1: 99-102.

Journal article
Published: 10 October 2017 in AUC GEOGRAPHICA
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Investigating the effectiveness of regional tourism support is always relevant in tourism research, especially in the European Union. However, in recent decades researchers and regional development actors concentrated predominantly on concrete financial-economic aspects based on the monitoring systems of the European integration. Based on this circumstance, the principal objective of this article is to offer various aspects on the research of the effectiveness of tourism subsidies, employing a spatial-geographical perspective. The article aims to determine whether there is a correlation between the presence of tourism attractions, existing tourism demand, and the regional allocation of the awarded subsidies. An elaborate evaluation approach was applied in a NUTS 2 region of Hungary, South Transdanubia. However, the method can be used in different regional levels as well since it is based on settlement-level data. Another claim of the article is that the demonstrated monitoring aspects can further contribute to a more effective regional policy approach concerning the evaluation of tourism developments.

ACS Style

János Csapó. Balanced or unbalanced development? An evaluation approach to tourism development in South Transdanubia, Hungary. AUC GEOGRAPHICA 2017, 52, 189 -198.

AMA Style

János Csapó. Balanced or unbalanced development? An evaluation approach to tourism development in South Transdanubia, Hungary. AUC GEOGRAPHICA. 2017; 52 (2):189-198.

Chicago/Turabian Style

János Csapó. 2017. "Balanced or unbalanced development? An evaluation approach to tourism development in South Transdanubia, Hungary." AUC GEOGRAPHICA 52, no. 2: 189-198.