The objective is to propose the use of the business intelligence tool Microsoft Power BI to contribute to the best decision making in the digital services company; there are deficiencies in the ERP integrator system currently used in the company, impairing decision-making in management and corresponding headquarters. The research is of an applied type, considering as a sample those involved in the operation of the ERP integrator system. The analysis of the ERP integrator and business intelligence Power BI software was used, obtaining as results that the use of ERP integrator stores a large magnitude of data that is not easily understandable, complex reading of reports, and lack of statistical graphs. Business intelligence Power BI was applied as a solution tool, obtaining tables designed with complete and correct data, extraction of tables for their subsequent relationship, and understandable statistical graphics; Power BI allows collaborators greater understanding when reading results.

La presente investigación titulada Gestión de inventarios y rentabilidad de la empresa del sector industrial tuvo como objetivo general determinar la incidencia entre la gestión de inventarios y la rentabilidad de la empresa Envases Selectos EIRL, Puente Piedra, 2021, para ello se realizó un estudio cuantitativo de tipo aplicada, con un diseño no experimental de corte transversal y de alcance descriptivo. La población fue la empresa Envases Selectos EIRL y se tomó como muestra a 20 trabajadores. La técnica de recolección de datos se dio por medio de la encuesta y el análisis documental con sus instrumentos el cuestionario y la guía de análisis documental respectivamente. En los resultados se evidencio que la gestión de inventarios se encuentra en un nivel deficiente con 50%, el análisis de ratios financieros arrojó niveles de ROA 1.8%, -5.6%, 4.9% y 1.9%, de ROE 0.05, -0.13, 0.11 y 0.04, de ROS 0.059, -0.021, 0.081 y 0,075, de MUN 0.02, -0.06, 0.05 y 0.02, finalmente de IR 7.63, 5.43, 4.14 y 2.63 para los periodos 2018 al 2021. Se concluye que la gestión de inventarios incide en la rentabilidad ya que a medida que la gestión de inventarios mejora, la rentabilidad se refleja en aumento.

In order for companies to achieve better results, human talent management needs to be adequate and relevant in all personnel selection processes because this allows them to have workers with experience, knowledge and, above all, a vocation for service, as this has a direct and positive impact on the quality of customer service. The objective of this report is to determine the relationship between human talent management and the quality of customer service at Caja Piura - 2022, and it is an applied, non-experimental, cross-sectional and correlational study. The survey was applied to 17 workers at the San Ignacio branch and 46 workers at the Jaen branch, which is why the sample consisted of 63 workers. It was concluded that human talent management maintains a considerable positive relationship with the quality of care, given that both reached a Spearman Rho of 0.744, and the results obtained are statistically very significant given that the significance obtained was less than 0.05, thus allowing the research hypothesis to be accepted and the null hypothesis to be rejected.

Currently, the design and implementation of digital marketing strategy has become relevant in the organizational dynamics, affecting the level of sales; and, therefore, in better economic results, growth and positioning of a business. Therefore, this research aimed to determine how digital marketing strategies will improve the sales level of a commercial company in Peru, comparing the periods 2020 and 2021. An applied, experimental design and cross-sectional research was conducted; an ordinal measurement scale was used for the digital marketing variable and the ratio was applied for the sales variable. The population and sample consisted of 167 customers, and the simple random probability method was used for sampling. A questionnaire and a documentary analysis guide were used to collect the information, respectively. Validity was evaluated by the judgment of specialists and reliability was identified through Cronbach's alpha, whose data were analyzed and processed in the SPSS V 25 program, obtaining a value of 0.850 for digital marketing. The correlation of the variables was determined through the nonparametric Mann-Whitney U test. It was concluded that, by applying digital marketing strategies, the level of sales in a commercial company-Peru was improved, according to the independent samples test the p value is less than 0.05, so the null hypothesis is rejected. For, in the year 2021 a total sale of S/. 498,515.00 was obtained, as opposed to the year 2020 with a total of S/. 332,520.00; which represented an increase with respect to the previous year of S/. 165,995.00 soles. Likewise, it was concluded that the use of digital marketing strategies (4F) is regular in the company and that the indicators with greater emphasis are: functionality and loyalty with 90%, feedback 87% and flow 77%; the same that are of vital importance to increase the sales of this organization.

The covid-19 brought great difficulties, making it impossible to have resources to cover the basic needs of the family, so the population has had to look for possible alternatives to cope with the situation, such as creating businesses to cover the basic family basket. However, there is uncertainty as to whether these entrepreneurs understand the financial culture to better manage their businesses and at the same time whether they have the digital financial inclusion in their ventures that will allow them to continue in the market. Therefore, the objective of this study is to determine the relationship between financial culture and digital financial inclusion of emerging entrepreneurs in a market. In this research with a quantitative approach, correlational scope and nonexperimental design, a survey was applied to a sample of 108 entrepreneurs in a zonal market. The results showed that the financial culture variable and the digital financial inclusion variable have a significant relationship according to Spearman's Rho test.