Short videos have gradually become a new channel for resorts to promote their brands on social media. This study aims to determine the effect of content structure types and background music tempos of short videos on potential tourists’ mental simulation and resort brand attitude via two studies. Study 1 used a between-group one-way (short video content structure type: narrative vs. non-narrative) experiment to test the psychological mechanism of the short video content structure type on potential tourists’ resort brand attitude through mental simulation. Study 2 was a 2 (short video content structure type: narrative vs. non-narrative) × 2 (background music tempo: fast vs. slow) between-group experiment to test the impact of short video content structure and background music. The results show that potential tourists induce stronger mental simulation and higher resort brand attitude when the structure of the resort short video is narrative. Especially when the background music of narrative short videos is slow, the effect is greater. This study discusses the theoretical and practical implications of this effect for the hospitality industry.

The increasing advancement of communication technology has led to a rise in the prevalence of work connectivity behavior after-hours, which offers employees greater flexibility in their work schedules but also has certain drawbacks. In this paper, 308 retail employees in Shanghai were selected as the research participants. The effort-recovery model and work-family boundary theory were applied to investigate the effect of work connectivity behavior after-hours on emotional exhaustion. The results show that work connectivity behavior after-hours positively affects emotional exhaustion. Psychological detachment mediates work connectivity behavior after-hours and emotional exhaustion. Work-family segmentation preference moderates work connectivity behavior after-hours and psychological detachment, and when work-family segmentation preference is higher, the negative effect of work connectivity behavior after-hours on psychological detachment is stronger. Given that work connectivity behavior after-hours is a relatively new work phenomenon, this study explores the mechanism of its impact on the emotional exhaustion of employees in the retail industry and provides some practical implications for human resource management in the retail industry.

Mindfulness has long been concerned and emphasized by scholars in the field of psychology, but there is still a lack of research on mindfulness in management in China. In this study, a questionnaire survey was conducted among 483 employees in the new media industry in Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, China. After modeling and analysis, it was found that employee mindfulness has a positive influence on innovative behavior. Employee mindfulness and innovative behavior are mediated by positive emotions. Employee mindfulness and innovative behavior are mediated by work engagement. Employee mindfulness and innovative behavior are mediated by a chain of positive emotions and work engagement. Enterprise managers should improve the level of mindfulness of employees in the new media industry through mindfulness training and courses for mindfulness training, create an organizational environment that can arouse positive emotions and improve the positive emotions of employees, pay attention to arousing the enthusiasm of the staff, and promote the innovative behavior of staff while enhancing work engagement.

Social media is an important way for people to search for tourism information, and the quality of tourism information has also attracted attention. However, there are few studies on how to attract overseas tourists to travel. To uncover the internal relationship between tourism information quality and travel intention, this study draws on the heuristic-systematic model and the theory of planned behavior. Using partial least squares structural equation modeling (PLS-SEM), the study analyzes data from 460 respondents who had viewed Portugal tourism information on social media. The research finds that partial content quality and non-content quality, respectively, influence tourists’ affective and cognitive country image through systematic and heuristic processing models. The two jointly prompt tourists to form a positive attitude towards Portugal, thereby significantly enhancing their travel intention. Meanwhile, attitude, subjective norm, and perceived behavioral control also have a positive impact on travel intention. This study not only reveals the mechanism of the effect of tourism information quality on overseas travel intention, enriches the application of the heuristic-systematic model in the tourism field, but also further expands the theory of planned behavior. In addition, this study provides incisive insights for the destination, which helps marketing agencies optimize tourism information on social media platforms and offers a scientific basis for attracting overseas tourists to travel to Portugal.

In the context of an era where generative artificial intelligence is reshaping knowledge production and dissemination, the digital transformation of tourism management education curricula has emerged as an inevitable trend.Currently, AIGC presents three significant challenges to tourism management education: Firstly, it challenges existing educational philosophies; Secondly, it raises concerns regarding ethical and moral education in higher education institutions; Lastly, it poses a challenge to the digital transformation of curricula.In response to the aforementioned challenges, this paper proposes the following development strategies: First, revisit the fundamental essence of education and redefine the role positioning of both teachers and students. Second, facilitate the digital transformation of courses to enhance tourism management teaching. Third, reinforce the study and education of ethics and morality while clearly delineating the usage boundaries of AIGC. These measures aim to achieve a qualitative leap from "technological integration" to "deep fusion", thereby nurturing composite tourism management talents capable of meeting the demands of the intelligent era.