Muralidhar L B

Dr. Muralidhar L B

orcid

Research Focus & Metrics

Academic Career Length

3Years (2024-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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3 June 2024 in Circular Economy and Sustainability
Verified
Journal Article
Closed access
PDF file
MBMuralidhar L B
Muralidhar L B
KLK. V. N. Lakshmi
K. V. N. Lakshmi
HSH. R. Swapna
H. R. Swapna
JRJIGAR RUPANI
JIGAR RUPANI
KNK. Nethravathi
K. Nethravathi
DPDIGVIJAY PANDEY
DIGVIJAY PANDEY

7 February 2025
Verified
Book Chapter
Closed access
MBMuralidhar L B
Muralidhar L B
NSN. Sathyanarayana
N. Sathyanarayana
HSH. R. Swapna
H. R. Swapna
SHSheetal V. Hukkeri
Sheetal V. Hukkeri
PSP. H. Reshma Sultana
P. H. Reshma Sultana
This work explores the transformative potential of Machine Learning (ML) in advancing Diversity, Equity, and Inclusion (DEI) within data-driven Human Resource (HR) practices. ML addresses systemic inequities in recruitment, promotions, and workplace engagement through tools that identify biases, automate fairness-focused evaluations, and analyse inclusion metrics. While offering unparalleled efficiency and scalability, ML introduces algorithmic bias, ethical complexities, and regulatory compliance challenges. Organisations can foster transparency, trust, and accountability by integrating fairness-aware ML models, real-time DEI dashboards, and federated learning. This framework underscores a human-centred, collaborative approach, ensuring ML aligns with DEI principles and promoting equitable workplace cultures globally. The study highlights best practices, ethical considerations, and interdisciplinary strategies to balance innovation with fairness, paving the way for a future where technology drives inclusivity

14 February 2025
Verified
Book Chapter
Closed access
MBMuralidhar L B
Muralidhar L B
RSR. Shilpa
R. Shilpa
VRVaranasi Rahul
Varanasi Rahul
NSN. Sathyanarayana
N. Sathyanarayana
YFY. Fathima
Y. Fathima
Sustainable organisational cultures focus on green management innovation and leadership transformation to tackle environmental and social challenges. These organisations integrate eco-conscious values to enhance efficiency and sustainability. Core strategies include green marketing, eco-friendly production, and using sustainability metrics for transparency. Leaders drive change by modelling values, engaging employees, and fostering transformation. Advanced technologies like AI, IoT, and blockchain optimise resources and support sustainable innovation. Despite high costs and resistance, these practices enhance efficiency, customer satisfaction, and resilience. Future efforts emphasise collaboration, technological advancements, and alignment with global goals to embed sustainability into core values, ensuring competitive advantage and societal impact.

6 June 2025
Verified
Book Chapter
Closed access
MBMuralidhar L B
Muralidhar L B
VLV. Lavakumar
V. Lavakumar
NSN. Sathyanarayana
N. Sathyanarayana
VRVaranasi Rahul
Varanasi Rahul
RAR. Arun
R. Arun
Decarbonizing supply chains is crucial for sustainability but is economically daunting, especially in a period of inflation. Rising costs for renewable energy, sustainable materials, and carbon pricing contribute to companies' cost burdens. Cost-efficiency vs. sustainability is highlighted in theoretical frameworks like Triple Bottom Line and Dynamic Capabilities. AI-based logistics, blockchain transparency, and circular economy strategies are adopted to mitigate inflationary pressures. Business strategies are shaped by policy measures like the EU's CBAM and the U.S. Inflation Reduction Act. Cost-effective decarbonization is realized through technological innovation, policy alignment, and economic incentives to enhance resilience in the long term.

24 January 2025
Verified
Book Chapter
Closed access
PRPatcha Bhujanga Rao
Patcha Bhujanga Rao
PIPreethi Inampudi
Preethi Inampudi
RPR. Parvathi
R. Parvathi
MBMuralidhar L B
Muralidhar L B
VRVaranasi Rahul
Varanasi Rahul
Exploring the depths of customer essence - their DNA - holds the key to unlocking profound marketing intelligence and cultivating enduring engagement. This paper delves into the concept of customer DNA, illustrating its transformative potential in shaping tailored marketing strategies and fostering meaningful customer connections. Through meticulous examination of demographics, behaviors, and preferences, businesses can uncover invaluable insights into customer desires and tendencies. Armed with this nuanced understanding, organizations can craft laser-focused marketing campaigns, curate personalized product offerings, and orchestrate exceptional customer journeys. However, navigating the ethical complexities surrounding customer data privacy and security necessitates conscientious data handling practices. This paper provides a comprehensive exploration of unlocking customer DNA, its influential impact on marketing intelligence and customer engagement, and the imperative for ethical considerations in this data-driven landscape.

31 January 2025
Verified
Book Chapter
Closed access
MBMuralidhar L B
Muralidhar L B
NSN. Sathyanarayana
N. Sathyanarayana
VKV. Lava Kumar
V. Lava Kumar
YSY. Santhosh
Y. Santhosh
This study explores the integration of cultural agility, AI-driven learning, and future-proof strategies in transnational higher education. These components address globalization, technological advancements, and leadership challenges in diverse academic settings. By fostering inclusive environments and leveraging technology for personalized education, institutions can adapt to global demands, enhance resilience, and drive innovation. The research underscores the importance of developing talent pipelines and strategic frameworks to navigate the complexities of international education and leadership effectively.