Exploring the depths of customer essence - their DNA - holds the key to unlocking profound marketing intelligence and cultivating enduring engagement. This paper delves into the concept of customer DNA, illustrating its transformative potential in shaping tailored marketing strategies and fostering meaningful customer connections. Through meticulous examination of demographics, behaviors, and preferences, businesses can uncover invaluable insights into customer desires and tendencies. Armed with this nuanced understanding, organizations can craft laser-focused marketing campaigns, curate personalized product offerings, and orchestrate exceptional customer journeys. However, navigating the ethical complexities surrounding customer data privacy and security necessitates conscientious data handling practices. This paper provides a comprehensive exploration of unlocking customer DNA, its influential impact on marketing intelligence and customer engagement, and the imperative for ethical considerations in this data-driven landscape.

This article examines the intersection of globalization, digitalization, and digital inclusion, emphasizing the need for equitable access to digital technologies and proficiency in using them. It identifies a research gap and proposes objectives to analyze the effects of globalization and digitalization on digital inclusion disparities among marginalized populations, assess specific challenges faced by underserved groups, investigate existing digital inclusion strategies' effectiveness, and propose targeted interventions. The recommendations include promoting digital technology usage, implementing education and training programs, enacting policy interventions, fostering community engagement, addressing barriers, and advocating for continuous monitoring and evaluation. Overall, digital inclusion is critical to fostering a more equitable and inclusive society in the digital age.

A new era has begun, with technology's integration into different areas, characterized by increased efficiency and innovation. However, technological advancement poses substantial ethical challenges. The main purpose of this research is to examine the role of ethical leadership in a changing environment like ours. This article seeks to explore how ethical leadership can lessen negative effects arising from technological integration in order to promote trust and accountability in technology-driven sectors. It tries to relate organizational integrity, employee cynicism and ethical leadership.

This chapter discusses neuroscience and leadership and the necessity of brain understanding. Neuroscience's fundamentals are used in leadership research. The chapter examines how the brain affects leadership behaviour, focusing on the hippocampus, prefrontal cortex, and amygdala's roles in memory, emotion, and decision-making. These areas support leadership processes neurally. The chapter then examines neuroplasticity and how it affects leadership. Leadership skill development requires ongoing personal growth and learning. Stress must be addressed when using neuroscience in leadership development. The chapter examines the neurobiological impacts of chronic stress and suggests ways leaders may manage stress, improve decision-making, and develop resilience. Through neuroscience, the chapter examines empathy and social intelligence in leadership and its origins in the brain's mirror neuron system. Understanding this neurological association helps one understand emotional intelligence in leadership. Request access from your librarian to read this chapter's full text.

Jain Deemed-to-be University's (JDTBU's) approach to India's National Education Policy NEP goes beyond compliance. Recognizing its transformative potential, JDTBU fosters innovation through transdisciplinary collaboration. Curriculum revisions promote interdisciplinary learning and skills, while a focus on collaborative and experiential learning with technology integration empowers students to develop critical thinking and creativity. Faculty development initiatives and industry partnerships further enrich the learning experience by enhancing student engagement and ensuring the practical relevance of outcomes. JDTBU's commitment to continuous improvement positions it as a leader in realizing the NEP's vision for a holistic and transformative education system, with transdisciplinary collaboration as a cornerstone for fostering innovation.

Artificial intelligence is reshaping employment structures, intelligent leadership capability, organizational productivity, and value creation across the digital economy. Rather than replacing human labour entirely, AI increasingly operates through collaborative work systems that combine human judgement, leadership adaptability, creativity, and social intelligence with machine-driven analytical capabilities. This chapter examines the significance of human–AI collaboration and its implications for employment transformation, leadership capability development, workforce sustainability, productivity enhancement, and organizational value creation in digitally transformed environments. Drawing from interdisciplinary perspectives including artificial intelligence, labour economics, organizational studies, and digital transformation, the chapter develops an integrated conceptual framework explaining how collaborative intelligence contributes to organizational competitiveness, strategic adaptability, and sustainable growth.