Verônica Bender Haydu holds a bachelor’s degree in Psychology from UEL, and a master’s degree and a PhD from USP-SP. Postdoctoral fellowship in the Psychology program at UFSCar. Professor at the State University of Londrina (UEL) and a permanent faculty member of the Graduate Program in Behavior Analysis. Coordinates the Laboratory for Behavioral Analysis and Technologies at UEL. Member of the Think Tank on Culture and Behavior Analysis and of the National Institute of Science and Technology on Behavior, Cognition, and Teaching.