The digital revolution, driven and accelerated by the current pandemic, involves changes to known business models. The innovative model of the sharing economy can be a real and sustainable solution for long-term green economic development. The aim of our research was to determine the common factors of the sharing economy and the green economy and the perceptions of Romanian users regarding them. Our research questionnaire was based on the elements we found in the academic literature. To evaluate the collected data, we used the factor analysis method with the support of the SPSS program. As our study reveals, digitalization as well as inclinations towards saving are factors impacting both the propensity towards sharing and support for the green economy. The demarcation line between the sharing and the green economies is rather fluid, the two realities being under a reciprocal influence. In our model, the green economy develops according to the principles of the sharing economy, going a step further in considering the relationship between society and environment, society and sustainable, eco-friendly behaviour. Although the sharing economy is not necessarily a prerequisite of the green economy, it is, nevertheless, easy for societies or groups that have internalized the lessons of the sharing economy to move forward towards the green economy. This study can be an important tool and a first step for businesses, and, more importantly, for the Romanian public institutions to accelerate the implementation of necessary measures, including legislative ones, in order to promote the further development of these economies.

In today’s economies the role of marketing cannot be underestimated, just the sole amount of media communications is astonishing not taking in consideration the different marketing and PR strategies involved. The most well-known tools include advertising, public relations, sales promotions, direct marketing and personal selling. There is an increasing number of advertisements that reach our attention by the presence of vulgarity, nudity or moral offenses. The aim of the article is to extensively review the literature of shock advertising namely shockvertising and to pinpoint its evolution in case of Benetton fashion brand. Shockvertising focuses on the idea of selling products through evoking terrifying and repulsive emotions. This type of advertising is used to sensitize people to religion, racism, war, poverty and other taboo topics. The descriptive method is used in order to describe such complex phenomena. The research is conducted in the form of a retrospective qualitative case study focusing on the historical events that are connected to the communications at Benetton. Through the following research a better understanding of shockvertising and its dynamics is reached and emotional reactions of a range of individuals is presented. In addition, the question of ethical considerations and the shock advertising effectiveness is analyzed.

Living in a world where technology has evolved in an alarming pace, the working structures have become more diverse adapting to this trend, and giving birth to virtual teams, thanks to the ITC tools that have broken the physical boundaries, allowing coworkers to connect from all corners of the world and construct together. The aim of the article is to enrich the effectiveness of virtual teams but also acknowledge the difficulties they may run into throughout their project completions. Mixed methodology was chosen for the study case, having the Romanian Tourism Heritage Federation members as the sample of the survey. The quantitative method was used to quantify the data offered by the surveyed candidates and offer a deeper insight, by collecting data regarding certain aspects of the candidate such as: age, education and experience level, online “literacy”, size and role of the team member etc. and presented in a well-structured figure table. Whereas, the qualitative method concentrated on obtaining beneficial data regarding aspects as: cultural and technological barriers, trust and team commitment barriers along with social interaction ones, as well as leadership and team dynamics perspective. The findings of the research were gathered, interpreted and presented briefly, giving a comprehensive image of the “virtual team” nowadays, facing both fruitful and challenging traces in their working style.

Intellectual capital started to raise and become a focal point of many businesses as they started invest in their own knowledge based activities and recognize its importance. In today’s world can be observed a more dynamic, flexible and growth oriented business environment than ever. Thus, the need for an increased amount of intangible assets in businesses lead to the recognition of the intellectual capital as a competitive advantage and strategic asset. Due to its expanding importance and relevance a significant number of measurement, valuation and evaluation methods were developed. Consensus regarding different methods was not yet reached, but all these methods are designed to help to get an approximation of the reality, thus contributing in short-term and long-term decision making. The aim of the paper is to assess the level of intellectual capital evaluation practices in multinational IT companies and IT SMEs in Romania. The study is questionnaire based and represents a mix of quantitative and qualitative research. Overall, although the challenge of intellectual capital evaluation remains significant, this study leads to the opportunity to identify evaluation patterns, best practices and a short list of useful evaluation indicators for businesses which already are or could be implemented in the near future.

Comparative Analysis of Educational Policies Research: 10.4018/978-1-4666-4325-3.ch001: The chapter discusses the possibility for European education to convergence in the Bologna framework by studying the literature dedicated to educational