Yurdagül Meral

Dr. Yurdagül Meral

orcid

Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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29 January 2019 in Energies
Verified
Journal Article
Open access
PDF file
SYSerhat YUKSEL
Serhat YUKSEL
HDHasan Dincer
Hasan Dincer
YMYurdagül Meral
Yurdagül Meral
This study aims to analyse the international energy trade in EU-15. Within this context, 6 items of international transport and energy trade have been selected to evaluate the performance of European Union (EU) 15 countries. For this purpose, a comparative analysis has been applied by including and excluding the data of energy trade in international transport for the years between 2013 and 2016. In this framework, interval type-2 fuzzy decision-making trial and evaluation laboratory (DEMATEL) and technique for order preference by similarity to ideal solution (TOPSIS) approaches are considered. The findings show that road and sea have the highest importance for international transport and energy trade. However, pipeline and electricity, which represent the energy trade, take place on the last ranks. Another important conclusion is that there is almost no difference in the ranking of international transport performance including and excluding energy trade. While considering these issues, it is recommended that that European countries should take some actions to increase the energy production. The main reason is that it has a positive influence on both international trade volume and industrial production. Thus, they can focus on renewable energy production which leads to lower cost in this process.

31 May 2018
Verified
Book Chapter
Closed access
PDF file
YMYurdagül Meral
Yurdagül Meral

1 July 2019 in International Journal of Business Ecosystem & Strategy (2687-2293)
Verified
Journal Article
Open access
PDF file
YMYurdagül Meral
Yurdagül Meral
The term high-tech, covering the high-tech industry and the information-intensive service sector, is based on advanced scientific and technological expertise that requires science, technology, and innovation (STI), and is based on Research & Development expenditure. Sectoral, product and patent approaches are used for classification by OECD and European Union. Literature review on high-tech show that countries focusing on Research and Development Expenditures and new patents have succeeded in increasing their high-tech exports as well. Turkey is one of the countries where the levels of high-tech export is not at the desired levels yet therefore the government must give incentives for Research and Development expenditures and new patents for innovation, as high-tech export affects GDP growth positively.

31 December 2022 in Nitel Sosyal Bilimler
Verified
Journal Article
Closed access
BDBahar Divrik
Bahar Divrik
EBElif Baykal
Elif Baykal
Gokhan SILAHTAROGLUGokhan SILAHTAROGLU
Gokhan SILAHTAROGLU
YMYurdagül Meral
Yurdagül Meral
Dijitalleşmenin gelişimi, uluslararası işletmecilik alanında Küçük ve Orta Ölçekli İşletmeler (KOBİ) için yeni fırsatlar ortaya çıkarmıştır. KOBİ'lerin dijitalleşmesi, örgütsel öğrenmenin ana aktör olduğu sosyo-teknik bir süreçtir. Çalışmamızın temel amacı, KOBİ’lerde örgütsel öğrenme, dijitalleşme ve uluslararasılaşma arasındaki ilişkileri derinlemesine incelemektir. Araştırma’da KOBİ statüsünde tekstil ve konfeksiyon sanayinde faaliyet gösteren 14 yönetici ile yarı yapılandırılmış 29 sorudan oluşan görüşmeler gerçekleştirilmiş, veriler Maxqda nitel araştırma programında analiz edilmiştir. Araştırmanın geçerliliğini ve güvenirliğini sağlamak amacıyla hazırlanan sorular bir akademisyen ve sektörde deneyimli bir yönetici tarafından değerlendirilmiş ve gerekli düzenlemeler yapılmıştır. Görüşme sorularının anlaşılırlığını test etmek için pilot görüşme yapılmış ve bu görüşmenin sonuçları alanında uzman bir akademisyen ve yönetici ile tekrar paylaşılarak soruların geçerliliği teyit edilmiştir. Ek olarak, görüşme belgesi üzerinde iki farklı kodlayıcı tarafından yapılan kodlamalarda kodlayıcılar arası görüş birliği yüzde 87,50 ile kabul edilen seviyenin üzerinde bulunmuştur.Araştırma sonucunda Türk tekstil ve konfeksiyon sektörlerinde faaliyet gösteren KOBİ’lerin örgütsel öğrenme alanında gelişime/yeniliğe ve hizmet içi eğitimlere verdikleri, özellikle son zamanlarda dijitalleşme üzerine olan yenilikleri takip ettikleri belirlenmiştir. Dijitalleşme temasında, dijital platformlar ile online iletişim, teknolojik yenilikçilik ve B2B online satış arasında kuvvetli ilişkiler bulunmuştur. Uluslarasılaşma sürecinde özellikle pazar araştırmaları ve plan/strateji oluşturma süreçleri ile teknolojik yenilikler ve teknoloji kullanımı arasında kuvvetli ilişki bulunmuştur. Bulgular, örgütsel öğrenmenin dijitalleşme, dijitalleşmenin de uluslararasılaşma üzerindeki olumlu etkilerini ortaya koymuştur

1 January 2019
Verified
Book Chapter
Closed access
YMYurdagül Meral
Yurdagül Meral
In this chapter, the SWIFT, which is the financial communication system used by all financial institutions, will be explained. Today, most of the countries and financial institutions take precautions to avoid money-laundering and financial crimes. The SWIFT system will be examined in relation with financial communication, compliance, money laundering, know your customer, and sanctions. Public became aware of the sanctions when HSBC has agreed to pay $1.92 billion dollars to state authorities in 2012 for transfering dollars illegally into US. Banks apply “Know Your Customer” procedures to avoid such risks. In relation with sanctions, precautions of SWIFT system will be defined. SWIFT has started a new application namely KYC Registry which enables to have necessary information about the customers in international trade, through cross borders. The reasons why this applicatiıon must be used, how risk will be mitigated, by sharing information with maximum transparency and SWIFT's new KYC application will be defined.

1 January 2020
Verified
Book Chapter
Closed access
YMYurdagül Meral
Yurdagül Meral
DÖDuygu Ecem Özbay
Duygu Ecem Özbay
The internet has a huge impact on everything including by converting traditional trade methods into electronic trade and traditional marketing/advertising methods into electronic advertising and digital marketing methods not only in local trade but international trade as well. The purpose of this study is to increase literacy about electronic advertising, social media, digital marketing, by giving examples of how Turkish local influencers are used in social media to increase sales of international products. As a result, it is seen that the advertising posts made by influencers could reach a large audience in the local market.