A research model is proposed based on the telepresence theory to determine the long-term mechanism for generating consumer purchasing intention and explore potential information haze caused by information overload. A total of 406 usable samples were collected from the consumers of several cross-border e-commerce (CBEC) platforms in China. The results showed that telepresence has a positive effect on benevolence trust, integrity trust, and ability trust. As expected, benevolence trust and ability trust were found to exhibit significant mediation effects, while integrity trust did not have a significant mediation role. The moderated mediation mechanism shows that product information (description, display, and content) restrain mediation paths. The findings provide new perspectives on the information haze caused by information overload. The results suggest that promoting an ability-oriented (ability trust) business philosophy and instilling good corporate character (benevolence trust) are vital in achieving sustainable development in CBEC platforms. Eliminating information haze could also help strengthen the activation effect of telepresence and promote the guiding role of customer trust on purchasing intention. This study's theoretical and management contributions extend our knowledge of optimizing management strategies for CBEC platforms.
2 May 2023 in Asia Pacific Journal of Marketing and Logistics
Purpose: The purpose of this paper is to identify the influence of product information on purchase intention and evaluate the moderated mediation effect of return policy leniency in cross-border e-commerce.Design/methodology/approach: The methodology is to use multiple regression analysis on 406 qualified online survey responses to determine the influence of product description, product display, and product content on consumer purchasing intention through product involvement as well as the moderated mediation effect of return policy leniency.Findings: The results show that product description and product content were positively associated with product involvement, while product display did not exhibit a significant relationship between it and product involvement. As hypothesized, product involvement mediated the relationship of product description and product content with consumer purchasing intention. The return policy leniency was also found to positively moderate the mediation path of product content on purchasing intention through product involvement.Originality/value: This study bridges a gap in the literature on the influence of three kinds of product information on purchasing intention through product involvement in a cross-border e-commerce context. Especially the study is one of the first attempts to determine that good return policy do not apply universally due to implied boundary conditions. The results can be used to expand consumption in cross-border e-commerce.
23 July 2025 in Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology
In response to economic challenges arising from unforeseen events, cultivating innovation ecosystems is an essential strategy for enhancing economic resilience. This study employs symbiotic theory to clarify and better comprehend the role of innovation ecosystems in economic resilience. To this end, it identifies five essential components of innovation ecosystems and proposes a conceptual model. Panel data fuzzy-set qualitative comparative analysis (fsQCA) is utilized in the study to identify how these components combine and contribute to economic resilience. The findings reveal three primary configurations, classified as either platform-dominated or network-dominated. The platform-dominated configuration is favored in the eastern economic zone, while the network-dominated configuration is more prevalent in the central economic zone. Additionally, since the COVID-19 pandemic, innovation platforms and networks have become increasingly important in stimulating economic resilience. This study makes several contributions to the literature: (1) responding to the need for further exploration of economic resilience, especially in the post-epidemic era; (2) improving the theoretical comprehension of how innovation ecosystem components combine and interact to better illustrate economic resilience; (3) offering several innovation combinations that can enhance economic resilience through the application of panel data fsQCA methodology.