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Lucie K. Ozanne
Department of Management, Marketing & Entrepreneurship, University of Canterbury, Christchurch, New Zealand

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Journal article
Published: 03 July 2021 in International Journal of Disaster Risk Reduction
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This study clarifies the role of sense of place, social capital, and psychological resilience as valuable resources that can build psychological wellbeing (PWB) in long-term disaster recovery. Existing studies on disaster recovery often examine these intangible resources in isolation, without recognizing their inter-dependencies. Based on 25 in-depth interviews with residents, following the Canterbury earthquake sequence, we identify themes and visualize them through a post-disaster wheel of wellbeing (PDWWB) to highlight the need for greater recognition of PWB in the provision of tangible resources in disaster recovery. The results show that both individual (psychological resilience) and community resources (social capital) as well as an individual's sense of place provide different levers to activate in rebuilding residents' PWB (hedonic and eudaimonic aspects). For example, social capital can enhance psychological resilience and PWB while sense of place can contribute positively to social capital, psychological resilience and PWB. Thus, re-establishing sense of place and supporting social ties and networks can improve both psychological resilience and PWB post-disaster.

ACS Style

Girish Prayag; Lucie K. Ozanne; Samuel Spector. A psychological wellbeing perspective of long-term disaster recovery following the Canterbury earthquakes. International Journal of Disaster Risk Reduction 2021, 63, 102438 .

AMA Style

Girish Prayag, Lucie K. Ozanne, Samuel Spector. A psychological wellbeing perspective of long-term disaster recovery following the Canterbury earthquakes. International Journal of Disaster Risk Reduction. 2021; 63 ():102438.

Chicago/Turabian Style

Girish Prayag; Lucie K. Ozanne; Samuel Spector. 2021. "A psychological wellbeing perspective of long-term disaster recovery following the Canterbury earthquakes." International Journal of Disaster Risk Reduction 63, no. : 102438.

Research article
Published: 30 July 2020 in Journal of Nonprofit & Public Sector Marketing
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Crises are major challenges all organizations must prepare for. Managers must have a sound knowledge of how to deal with these situations if and when they arise. Crisis communication should be a key element in these preparations. While it is important for an organization to have a crisis communication plan, this does not guarantee success. Organizations must be dynamic and tailor their message specifically for the target audience and crisis situation. This research takes a case study approach to investigate how one public sector organization, a University, communicated with a key stakeholder group, their students, following a series of earthquakes. We find that the organization had an updated crisis management plan, practiced implementation procedures, and a well-trained experienced communication team. The organization used a range of communication tools to reach their key target audience. In addition, it was able to improvise and adjust its communication strategy. In order to meet the information needs of their target audience, new media were used, two way communication was implemented, messages were more precisely targeted, and press communications were altered. However, survey results showed the organization struggled to manage communications across multiple events.

ACS Style

Lucie K. Ozanne; Paul W. Ballantine; Thomas Mitchell. Investigating the Methods and Effectiveness of Crisis Communication. Journal of Nonprofit & Public Sector Marketing 2020, 32, 379 -405.

AMA Style

Lucie K. Ozanne, Paul W. Ballantine, Thomas Mitchell. Investigating the Methods and Effectiveness of Crisis Communication. Journal of Nonprofit & Public Sector Marketing. 2020; 32 (4):379-405.

Chicago/Turabian Style

Lucie K. Ozanne; Paul W. Ballantine; Thomas Mitchell. 2020. "Investigating the Methods and Effectiveness of Crisis Communication." Journal of Nonprofit & Public Sector Marketing 32, no. 4: 379-405.

Journal article
Published: 15 June 2020 in Australasian Marketing Journal
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Across a lifetime, consumers face many transitions in which they need social support. Difficult transitions are often fraught with challenges, such as transitioning from one social role to another. But social support is particularly important for consumers in liminality when they are caught between social roles failing to transition from an old to a new role. Consumers in liminality benefit if they can draw on social networks for support to help them complete their transition. In this study, we explored how one form of sharing—trading skills and services in an exchange network—provides consumers with important social support helping them to cope and transition into new social roles. Specifically, a sharing exchange network helps consumers draw emotional, cognitive, and material support that enhances their well-being and has some advantages over social support from family and friends.

ACS Style

Lucie K. Ozanne; Julie L. Ozanne. The Power of Sharing to Support Consumers through Liminality. Australasian Marketing Journal 2020, 28, 34 -41.

AMA Style

Lucie K. Ozanne, Julie L. Ozanne. The Power of Sharing to Support Consumers through Liminality. Australasian Marketing Journal. 2020; 28 (3):34-41.

Chicago/Turabian Style

Lucie K. Ozanne; Julie L. Ozanne. 2020. "The Power of Sharing to Support Consumers through Liminality." Australasian Marketing Journal 28, no. 3: 34-41.

Articles
Published: 20 May 2020 in Current Issues in Tourism
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Using the Multi-Level Perspective (MLP) and Actor-Network-Theory and After (After ANT), we explore how regime actors from the formal accommodation sector perceive and respond to Airbnb. We evaluate regime actors’ perceptions of Airbnb’s network and its key characteristics. Based on in-depth interviews with 14 stakeholders, we found that Airbnb is perceived as impacting both the landscape and the regime. Perceptions of Airbnb are not uniform across accommodation types. The findings also suggest that through principles of translation, negotiation, and lack of acquiescence, the niche player, Airbnb, is perceived as attempting to create a new ‘collectif’. The regime has responded through strategies including, financial responses, marketing responses, and lobbying for regulations. Implications for theory and practice are offered.

ACS Style

Girish Prayag; Lucie K. Ozanne; Rosemarie Martin-Neuninger; Peter Fieger. Integrating MLP and ‘after ANT’ to understand perceptions and responses of regime actors to Airbnb. Current Issues in Tourism 2020, 1 -18.

AMA Style

Girish Prayag, Lucie K. Ozanne, Rosemarie Martin-Neuninger, Peter Fieger. Integrating MLP and ‘after ANT’ to understand perceptions and responses of regime actors to Airbnb. Current Issues in Tourism. 2020; ():1-18.

Chicago/Turabian Style

Girish Prayag; Lucie K. Ozanne; Rosemarie Martin-Neuninger; Peter Fieger. 2020. "Integrating MLP and ‘after ANT’ to understand perceptions and responses of regime actors to Airbnb." Current Issues in Tourism , no. : 1-18.

Journal article
Published: 04 February 2020 in Tourism Management Perspectives
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Psychological capital (PsyCap) of tourism business owners and managers in the face of adversity has received scant attention. This study explores how the four components (self-efficacy, hope, optimism and psychological resilience) of PsyCap affect organizational resilience in a post-quake environment. Using a case-study approach and in-depth interviews with small tourism business owners and managers in Kaikoura, New Zealand, we found that problem-focused and emotion-focused coping mechanisms enabled participants to activate PsyCap components to build organizational resilience. Realistic optimism of owners and managers, for example, fuelled problem-focused coping strategies that led to greater situation awareness of changes in both the internal and external business environment. The findings have implications for small tourism businesses as they navigate the recovery process following major disasters.

ACS Style

Shupin (Echo) Fang; Girish Prayag; Lucie K. Ozanne; Herb de Vries. Psychological capital, coping mechanisms and organizational resilience: Insights from the 2016 Kaikoura earthquake, New Zealand. Tourism Management Perspectives 2020, 34, 100637 .

AMA Style

Shupin (Echo) Fang, Girish Prayag, Lucie K. Ozanne, Herb de Vries. Psychological capital, coping mechanisms and organizational resilience: Insights from the 2016 Kaikoura earthquake, New Zealand. Tourism Management Perspectives. 2020; 34 ():100637.

Chicago/Turabian Style

Shupin (Echo) Fang; Girish Prayag; Lucie K. Ozanne; Herb de Vries. 2020. "Psychological capital, coping mechanisms and organizational resilience: Insights from the 2016 Kaikoura earthquake, New Zealand." Tourism Management Perspectives 34, no. : 100637.

Original articles
Published: 19 September 2019 in Journal of Marketing Theory and Practice
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This research examines the underexplored practice of online swapping. We propose Social Practice Theory as a theoretical lens to study this emerging practice in the sharing economy. Drawing on interviews with participants and observation of online swapping websites, we provide insight into the emergence, upkeep, and development of the practice. Our findings suggest that to enable the practice of online swapping, sharing economy managers should focus on enhancing the material element (their website) to enable more gratifying transactions (meaning) that are easy to perform (skills), and flexible enough for users to co-create shared norms (rules).

ACS Style

Heather E. Philip; Lucie K. Ozanne; Paul W. Ballantine. Exploring Online Peer-to-Peer Swapping: A Social Practice Theory of Online Swapping. Journal of Marketing Theory and Practice 2019, 27, 413 -429.

AMA Style

Heather E. Philip, Lucie K. Ozanne, Paul W. Ballantine. Exploring Online Peer-to-Peer Swapping: A Social Practice Theory of Online Swapping. Journal of Marketing Theory and Practice. 2019; 27 (4):413-429.

Chicago/Turabian Style

Heather E. Philip; Lucie K. Ozanne; Paul W. Ballantine. 2019. "Exploring Online Peer-to-Peer Swapping: A Social Practice Theory of Online Swapping." Journal of Marketing Theory and Practice 27, no. 4: 413-429.

Journal article
Published: 21 March 2019 in Marketing Intelligence & Planning
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Purpose The purpose of this paper is to examine how consumer attitudes are affected by corporate brands that have newly adopted a sustainable brand image. Specifically, this paper examines consumer responses to ad–brand incongruity and tests whether two-sided messages yield greater acceptance of incongruence. Design/methodology/approach In total, 528 responses were collected via an online experiment using a 3×2 between-subjects factorial design which manipulated three levels of perceived ad–brand congruence (congruent, moderately incongruent and extremely incongruent) and two levels of message sidedness (one- and two-sided). Findings Results indicate that brand managers have to be careful not to create ad–brand incongruence after adopting new brand values and should avoid two-sided messages during this period. Originality/value This paper tests the use of two-sided messages as resolution hints for ad–brand incongruence and furthers the corporate branding literature incorporating sustainability.

ACS Style

Paula Arbouw; Paul W. Ballantine; Lucie K. Ozanne. Sustainable brand image: an examination of ad–brand incongruence. Marketing Intelligence & Planning 2019, 37, 513 -526.

AMA Style

Paula Arbouw, Paul W. Ballantine, Lucie K. Ozanne. Sustainable brand image: an examination of ad–brand incongruence. Marketing Intelligence & Planning. 2019; 37 (5):513-526.

Chicago/Turabian Style

Paula Arbouw; Paul W. Ballantine; Lucie K. Ozanne. 2019. "Sustainable brand image: an examination of ad–brand incongruence." Marketing Intelligence & Planning 37, no. 5: 513-526.

Journal article
Published: 01 February 2019 in Sustainability
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This exploratory study examines the consumption motivations of those consumers who choose to buy bottled water, while at the same time exploring the perceptions they hold about the potential environmental consequences of their actions. Based upon a sample of sixteen participants aged from 19 to 56, our findings revealed five main themes as to why people purchase bottled water, including: (1) Health, comprising the two subthemes of personal health and cleanliness, (2) the bottle, (3) convenience, (4) taste, and (5) self-image. Our findings also highlighted the perceptions held about the environmental consequences of bottled water consumption and the considerable challenges marketers have to address if they are to persuade consumers to consider alternatives to this consumption practice.

ACS Style

Paul W. Ballantine; Lucie K. Ozanne; Rachel Bayfield. Why Buy Free? Exploring Perceptions of Bottled Water Consumption and Its Environmental Consequences. Sustainability 2019, 11, 757 .

AMA Style

Paul W. Ballantine, Lucie K. Ozanne, Rachel Bayfield. Why Buy Free? Exploring Perceptions of Bottled Water Consumption and Its Environmental Consequences. Sustainability. 2019; 11 (3):757.

Chicago/Turabian Style

Paul W. Ballantine; Lucie K. Ozanne; Rachel Bayfield. 2019. "Why Buy Free? Exploring Perceptions of Bottled Water Consumption and Its Environmental Consequences." Sustainability 11, no. 3: 757.

Journal article
Published: 04 September 2012 in Journal of Business Research
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This article explores the potential of a theoretical framework, based on social cognitive theory (SCT), to inspire future research into sustainable consumption. The SCT framework provides a dynamic perspective on sustainable consumption through exploring the interactive nature of personal, environmental and behavioral factors of consumption. The SCT framework, which builds on prior theoretical models of sustainable consumption, incorporates the concept of reciprocal determinism, wherein personal, environmental and behavioral factors create a feedback loop to influence each other. Two examples, toy sharing in New Zealand and water conservation in Australia, illustrate the dynamic nature of sustainable consumption and the potential of an SCT based framework to provide a more nuanced view of behavioral change in this context. From these two examples, several ideas for future research emerge to help illustrate the potential of SCT to inform and inspire the next wave of research on sustainable consumption.

ACS Style

Marcus Phipps; Lucie K. Ozanne; Michael Luchs; Saroja Subrahmanyan; Sommer Kapitan; Jesse R. Catlin; Roland Gau; Rebecca Walker Naylor; Randall L. Rose; Bonnie Simpson; Todd Weaver. Understanding the inherent complexity of sustainable consumption: A social cognitive framework. Journal of Business Research 2012, 66, 1227 -1234.

AMA Style

Marcus Phipps, Lucie K. Ozanne, Michael Luchs, Saroja Subrahmanyan, Sommer Kapitan, Jesse R. Catlin, Roland Gau, Rebecca Walker Naylor, Randall L. Rose, Bonnie Simpson, Todd Weaver. Understanding the inherent complexity of sustainable consumption: A social cognitive framework. Journal of Business Research. 2012; 66 (8):1227-1234.

Chicago/Turabian Style

Marcus Phipps; Lucie K. Ozanne; Michael Luchs; Saroja Subrahmanyan; Sommer Kapitan; Jesse R. Catlin; Roland Gau; Rebecca Walker Naylor; Randall L. Rose; Bonnie Simpson; Todd Weaver. 2012. "Understanding the inherent complexity of sustainable consumption: A social cognitive framework." Journal of Business Research 66, no. 8: 1227-1234.

Research article
Published: 01 April 2011 in Journal of Public Policy & Marketing
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This essay explores sustainable consumption and considers possible roles for marketing and consumer researchers and public policy makers in addressing the many sustainability challenges that pervade the planet. Future research approaches to this interdisciplinary topic must be comprehensive and systematic and would benefit from a variety of different perspectives. There are several opportunities for further research; the authors explore three areas in detail. First, they consider the inconsistency between the attitudes and behaviors of consumers with respect to sustainability. Second, they broaden the agenda to explore the role of individual citizens in society. Third, they propose a macroinstitutional approach to fostering sustainability. For each of these separate, but interrelated, opportunities, the authors examine the area in detail and consider possible research avenues and public policy initiatives.

ACS Style

Andrea Prothero; Susan Dobscha; Jim Freund; William E. Kilbourne; Michael G. Luchs; Lucie K. Ozanne; John Thøgersen. Sustainable Consumption: Opportunities for Consumer Research and Public Policy. Journal of Public Policy & Marketing 2011, 30, 31 -38.

AMA Style

Andrea Prothero, Susan Dobscha, Jim Freund, William E. Kilbourne, Michael G. Luchs, Lucie K. Ozanne, John Thøgersen. Sustainable Consumption: Opportunities for Consumer Research and Public Policy. Journal of Public Policy & Marketing. 2011; 30 (1):31-38.

Chicago/Turabian Style

Andrea Prothero; Susan Dobscha; Jim Freund; William E. Kilbourne; Michael G. Luchs; Lucie K. Ozanne; John Thøgersen. 2011. "Sustainable Consumption: Opportunities for Consumer Research and Public Policy." Journal of Public Policy & Marketing 30, no. 1: 31-38.

Journal article
Published: 25 November 2010 in Journal of Consumer Behaviour
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While the literature on anti‐consumption is rich and growing, there is still a lack of understanding among consumer researchers regarding why consumers choose to avoid consumption. This study seeks to extend the literature by exploring whether a group of consumers who reduce consumption through choosing to share rather than own are motivated by anti‐consumption reasons. The authors use quantitative data from 397 toy library members to explore why members choose to participate in this form of sharing. The study reveals four groups – Socialites, Market Avoiders, Quiet Anti‐Consumers and Passive Members. The Socialites enjoy the social benefits of active participation in their library. The Market Avoiders also perceived social and community benefits, are interested in sharing and are the least materialistic of the groups. The Quiet Anti‐Consumers feel a sense of belonging to their toy library and hold strong anti‐consumption, frugality and sharing values. The Passive Members are not socially involved, nor did they hold strong anti‐consumption values. Thus, the authors find evidence that sharing may be one possible alternative market structure that may be adopted by anti‐consumption consumers. Copyright © 2010 John Wiley & Sons, Ltd.

ACS Style

Lucie K. Ozanne; Paul Ballantine. Sharing as a form of anti-consumption? An examination of toy library users. Journal of Consumer Behaviour 2010, 9, 485 -498.

AMA Style

Lucie K. Ozanne, Paul Ballantine. Sharing as a form of anti-consumption? An examination of toy library users. Journal of Consumer Behaviour. 2010; 9 (6):485-498.

Chicago/Turabian Style

Lucie K. Ozanne; Paul Ballantine. 2010. "Sharing as a form of anti-consumption? An examination of toy library users." Journal of Consumer Behaviour 9, no. 6: 485-498.

Journal article
Published: 26 November 2009 in Journal of Business Ethics
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While the literature on the effective management of business and natural environment interfaces is rich and growing, there are still two questions regarding which the literature has yet to reach a definitive conclusion: (1) what is the interactive effect between internal and external drivers on a proactive environmental strategy (PES)? and (2) does a PES influence firm's performance? Drawing on the resource-based view for the internal drivers’ perspective and institutional and legitimacy theories for the external drivers’ perspective, this study suggests that the effect of entrepreneurial orientation on a PES is moderated by the intensity of government regulations and customers’ sensitivity to environmental issues. The authors also examine the relationship between the PES and a firm's performance in terms of sales and profit growth. Implications are discussed regarding the role of a PES in achieving a competitive advantage in the marketplace.

ACS Style

Bulent Menguc; Seigyoung Auh; Lucie Ozanne. The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance. Journal of Business Ethics 2009, 94, 279 -298.

AMA Style

Bulent Menguc, Seigyoung Auh, Lucie Ozanne. The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance. Journal of Business Ethics. 2009; 94 (2):279-298.

Chicago/Turabian Style

Bulent Menguc; Seigyoung Auh; Lucie Ozanne. 2009. "The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance." Journal of Business Ethics 94, no. 2: 279-298.