Purpose: This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection.Design/methodology/approach: Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients.Findings: Psychological empowerment moderates the effects of personal norms on climate-protective consumer behaviour in a value-belief-norm (VBN) framework. Personal norms have a stronger influence for consumers experiencing high psychological empowerment than for disempowered feeling consumers. Furthermore, psychological empowerment experienced as an outcome of actual proenvironmental behaviour mediates the relationship between prior climate protection and future climate-protective intentions.Research limitations/implications: Future research should focus on the experimental manipulation of psychological empowerment with communicational claims, studying how perceived empowerment can be enhanced.Practical implications: To promote climate friendly products and behaviours, marketers should use communication claims aimed at enhancing consumer’s subjective experience of empowerment.Social implications: Public policy aimed at climate protection should focus on consumer education increasing consumers’ awareness of their potential influence.Originality/value: Psychological empowerment has not been studied previously as either an antecedent or outcome of proenvironmental behaviour. This is the first study to show that psychological empowerment moderates normative influences on climate-protective consumer behaviour. This research further reveals a novel behavioural reinforcement process, in which psychological empowerment intervenes as a behavioural outcome as well as an antecedent of climate-protective consumer behaviour. Findings contribute to the development of the VBN framework as well as to the consumer-empowerment perspective on proenvironmental behaviour.

The management of a firm's green operations is increasingly important for marketing strategists. The purpose of this study is to investigate the cross-influences of green marketing strategy and the key internal green functional areas in a firm. We use the antecedents of marketing strategy and identify relationships between green marketing strategy and key supporting internal environmental operations of firms with respect to (1) green suppliers, (2) environmental resource management, (3) green research and development, and (4) environmental manufacturing processes and procedures. The statistical techniques of parallel analysis, factor analysis and multiple regressions are used to analyze data collected from 332 firms. The results identify that among the four functional areas of firms adopting green marketing strategy. Two are more likely to influence green marketing strategy – supplier selection and research and development. Implications are discussed. The findings contribute to the theory of green marketing strategy. Future research is recommended.

In light of the significance of Food Supply Chains (FSCs) in attaining the United Nations’ 17 Sustainable Development Goals (SDGs), a greater focus on synergistic interactions between these SDGs is called for. Although there is research within this area, the impact on the interactions of responsible consumption and production for supply chains is either fragmented or inconclusive. Implementing supply chain solutions to achieve one goal could potentially support or inhibit progress in other goals; thus, before implementing such solutions, a better understanding of the interrelationships between SDGs is required. A systematic review is conducted to evidence the current nature of the understanding of these interrelationships within the food supply chain context by focusing on Responsible Consumption and Production, which refers to SDG number 12. This review is conducted through a filtering process, where 171 peer-reviewed articles addressing different SDGs were analysed and synthesized. In addition to a detailed summary of the recent literature on the SDGs and their interrelationships, as addressed in the literature, this paper establishes the limitations in the existing literature and research challenges surrounding the SDGs. This article contributes a conceptual framework that identifies stakeholder and consumer pressures as enablers of synergistic interactions between SDGs, thus directing managerial and regulatory interventions through a holistic perspective of SDGs. Finally, the review discusses contradictory findings on SDGs and provides future research avenues.