Purpose: The purpose of this paper is to develop a reliable and valid scale with desirable psychometric properties and sufficient level of reliability and validity to measure sustainable consumption from consumer perspective.Design/methodology/approach: In achieving this objective: the domain of the construct is specified; items are generated through qualitative interviews; the initial scale is purified, and finally it is validated. A survey yielded 1,002 complete, usable questionnaires in order to run the analysis. Data were splitted in half. First half was utilised for exploratory factor analysis (EFA) and the second half of the data were utilised to run confirmatory factor analysis (CFA). The initial pool of item was tested using EFA via SPSS version 23. The CFA was conducted using SmartPLS-3.2.7 to confirm the dimensionality of sustainable consumption behaviour (SCB) scale.Findings: The EFA result revealed that SCB is a three-dimensional construct which is consisted of 24 items. The scale includes: quality of life; care for environmental well-being; and care for the future generation. The CFA confirmed the dimensionality, reliability and validity of the SCB scale.Research limitations/implications: This sustainable consumption scale can be used to determine individual’s level of responsibility towards living a quality life, environment welfare, as well as responsibility towards sustainability of the future generation. It is expected that this initiative will stimulate further research on regional, cultural and demographic differences in understanding sustainable development.Practical implications: Marketing practitioners may benefit from this scale by understanding the SCB of the socially and environmentally conscious consumers. It may eventually assist them to shape their strategies to meet the increasing demands of environmentalists.Originality/value: The notion of sustainable consumption received significant research attention in present decade. It is regarded as one of the major catalysts of the sustainable development. However, in most cases sustainable consumption phenomenon is discussed from greater economic perspective and not much effort has been paid to consider it from consumer’s perspective. Furthermore, there is a lack of readily available scale to measure this construct in the existing literature.

Purpose: The purpose of this paper is to examine the factors that may affect consumer intention and behaviour to purchase organic food in a non-western context. Design/methodology/approach: Responses were obtained from 246 organic food consumers using judgemental sampling. Data were analysed using partial least squares–structural equation modelling to examine the strength of the relationships among the constructs. Findings: The findings reveal that attitude, subjective norm (SN), perceived behavioural control, moral norm (MN), self-identity (SI) and environmental concern (EC) exert significant positive effect on purchase intention (PI). Furthermore, PI is found to mediate the relationship among attitude, SN, perceived behavioural control, MN, SI and EC with purchase behaviour (PB). Moreover, the findings indicate that price consciousness moderates the relationship between PI and PB. Research limitations/implications: The results of this study emphasised that marketers need to implement various marketing strategies including discount, advertisements and new product development to bring positive change in consumers’ intention and to attract them towards purchasing organic food. Moreover, marketers may take some initiatives to reduce the price of organic food through various strategies which eventually can reduce the cost of organic foods for local consumers. Originality/value: This study extends the theory of planned behaviour (TBP) by incorporating MN, SI and EC. The expanded theoretical framework improved the predictive ability of the TBP.

Purpose: Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to investigate the direct as well as indirect effect of ethical aspects on the attitude of consumers’ counterfeit product purchase in the Malaysian market. Design/methodology/approach: A total of 737 questionnaires were distributed in China Town, Low Yat Plaza, as well as a few “pasar malam” (night markets), which yielded 400 completed usable responses. Partial Least Square Smart PLS software and SPSS were utilised in order to analyse the data. Findings: The results revealed that the ethical aspect in term of religiosity, ethical concern, and perception of lawfulness directly and indirectly affect consumers’ behavioural intention to purchase counterfeit products. Practical implications: It is expected that the study findings will enhance the understanding of marketers as well as policymakers about consumers’ purchase intention of such fake products. Eventually, it will help them to come up with better marketing strategies to purchase counterfeit products and to encourage them to purchase the original product. Originality/value: This is relatively a pioneer study that examines the effect of ethical aspects of consumers in term of their religiosity, ethical concern, and perception of lawfulness on their attitude towards buying counterfeit products. Additionally, this study examines the mediating role of consumer attitude to purchase counterfeit product between ethical aspects and behavioural intention, which is comparatively new to the existing body of knowledge. Last, but not the least, this research has examined these relationships in a new research context i.e., Malaysian market, which can advance the knowledge about consumer behaviour in the East Asian context.

Purpose: This study aims to present a comprehensive knowledge mapping and an in-depth analysis of plastic and sustainability research to understand better global trends and directions in this field that emerged between 1995 and 2022.Design/methodology/approach: This study presents a visual analysis of 1933 research articles listed in the Web of Science (WoS) databases between the years 1995 and 2022 related to plastic and sustainability. The knowledge mapping based on CiteSpace and VOSviewer presents the current research status, which contains the analysis of the collaboration network, co-citation network, references with citation bursts and keyword analysis.Findings: The results reveal that China and the USA are the most prominent countries in exploring the notion of sustainability and plastic. The Chinese Academy of Science is the most prominent institution. Chai Qiang, Friedrich Daniel, Sahajwalla Veena and Ok Yong Sik are the most prolific authors in this field. Furthermore, circular economy, bioplastic, sustainable development, polyester and bioplastics are the highly discussed issues in recent years. Not surprisingly, COVID-19 is the latest topic of discussion started in 2021 due to its negative impact on plastic pollution and the challenges it posed to sustainability.Originality/value: This study is among the pioneers to shed light on the current research status of plastic and sustainability using the bibliometric method and the newest data. This study also suggests that collaborations between scholars and institutions require to be enhanced for better management of plastic pollution and to contribute to sustainable development.

Purpose: The main concern of this research is to examine the indirect effects servant leadership on organisational sustainability (OS) through creativity and psychological resilience in the hoteling sector in Malaysia.Design/methodology/approach: A survey method based on a questionnaire was employed to gather data from 441 employees working in the hotel industry in Malaysia. The partial least squares technique, SmartPLS3.3.7, was employed to examine the hypotheses.Findings: The result of the study found support for effect of servant leadership on creativity and psychological resilience. In addition, the effect of creativity and psychological resilience on OS was supported. Moreover, the mediation role of creativity and psychological resilience between servant leadership and organisational suitability was also supported by data.Originality/value: This is a pioneering study that has combined human capital elements (i.e. servant leadership, creativity and psychological resilience) to examine their impacts on OS. Besides, this work has established comparatively new relationships, i.e. the impact of servant leadership on OS through the mediating role of creativity and psychological resilience. In addition, this study has developed relatively new link between psychological resilience and OS. In addition, it has confirmed the validity and reliability of servant leadership and OS at first and second orders.

Purpose: Environmental awareness became a crucial agenda for both academicians and practitioners. Effect of the individual’s value, belief and norm on their environmentally significant behaviour is vital on subsequent purchase decision of the consumers. Considering this, the present study aims to examine the relationships among value orientations, New Ecological Paradigm (NEP), and pro-environmental personal norm. Moreover, this research intends to investigate the mediating role of New Ecological Paradigm between value orientations and pro-environmental personal norm.Design/methodology/approach: This study has utilized questionnaire survey among 277 paddy farmers at the Muda Agricultural Development Authority (MADA) area in Malaysia. Data was analyzed using Partial Least Squares technique in order to test study hypotheses. Partial Least Square technique was utilized to analyze the data to test the study hypotheses.Findings: Results reveal that biospheric value, altruistic value and egoistic value positively and significantly affect NEP. It is also found that NEP positively and significantly affect pro-environmental personal norm. Data also supports the links between altruistic value and pro-environmental personal norm (PPN). However, the relationship between other two value-orientations (biospheric value and egoistic value) and PPN is not supported by the data. Additionally, NEP mediates the relationship between biospheric value and PPN as well as between egoistic value and PPN. Contrary to this, NEP does not mediate the relationship between altruistic value and PPN.Practical implications: The findings of this study will guide the agrochemical industry to understand how to enhance consumers’ behavioural aspect towards the environmental welfare. As handling of agrochemical is hazardous to health and environment, the knowledge on the effect of value orientation, belief and norm holds the key to inculcate good agricultural practice.Originality/value: The present study is among the pioneers to consider NEP as the mediator between three types of value orientation and personal norm. Additionally, this study examined the relationship between NEP and PPN as well as between value orientations and PPN which are comparatively new to the existing body of literature. Nevertheless, this study considers NEP as a multidimensional constructs which is relatively new. Last, but not the least, the findings elaborate the existing knowledge of individual’s environmental concern in the context of agrochemical purchase.