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Organic food, a form of green consumption, is a growing industry, with consumers purchasing for both altruistic and egoistical motives. However, there is limited research into how marketers can develop advertising strategies to promote organic food. The present research examines how age cues influence consumer preferences for organic food. Across two experimental studies, this research demonstrates that consumers exposed to a younger cue show higher preferences for organic fruits when evaluating an altruistic claim. More importantly, this research draws upon psychological reactance theory to test the opposite effect, such that consumers exposed to a younger cue show lower preferences for organic fruits when evaluating an egoistic claim. Further, the emotions of compassion and anger are established as the mediators of the interactive effect between age cue and message claim on consumer preferences for organic food. These findings thus offer theoretical and managerial implications for the use of age cues and motivational claims, specifically in promoting organic food.
Felix Septianto; Joya A. Kemper. The effects of age cues on preferences for organic food: The moderating role of message claim. Journal of Retailing and Consumer Services 2021, 62, 102641 .
AMA StyleFelix Septianto, Joya A. Kemper. The effects of age cues on preferences for organic food: The moderating role of message claim. Journal of Retailing and Consumer Services. 2021; 62 ():102641.
Chicago/Turabian StyleFelix Septianto; Joya A. Kemper. 2021. "The effects of age cues on preferences for organic food: The moderating role of message claim." Journal of Retailing and Consumer Services 62, no. : 102641.
Background: A key objective of government and social marketers is to remove the institutionalized stigma of mental illness, increasing mental health service uptake. While research has evaluated past campaigns based on changes in attitudes and beliefs, very little research has examined the communication messages used in social marketing campaigns. Focus of the Article: This impact evaluation research identifies the institutionalized cultural-moral norms incorporated into New Zealand’s Like Minds mental health advertisements and examines how attitudes and beliefs changed over time in response to these norms. Importance to the Social Marketing Field: This research offers a new approach to social marketing evaluation and demonstrates the importance of consistent incorporation of cultural-moral institutional norms in social marketing campaigns. Method: Using macro-social marketing theory, thematic analysis is used to identify the cultural-moral institutional norms in the Like Minds campaign advertisements over a 10-year period (2002–2012). Results: The Like Minds campaign was found to have multiple cultural-moral institutional norms, such as Mental illness as a villain, Personal responsibility, and Inherent human dignity, as well as utilizing two different institutionalization processes of Socialization and Identity Formation. However, these norms were inconsistently and sometimes contradictorily presented and as a result, not all changes in mental health stigma beliefs and attitudes show long term change. Rates for service uptake also had mixed results during the campaign duration, though overall an increase in uptake was found. Recommendations for Research and Practice: The research highlights the importance of understanding the underlying institutionalized cultural-moral norms presented in communications and aligning those with the overall objectives of a social marketing campaign. Limitations: Like Minds campaign phases 2 to 5 are analyzed, phase 1 was inaccessible for analysis and advertisements after 2012 are not analyzed.
Joya Kemper; Ann-Marie Kennedy. Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma. Social Marketing Quarterly 2021, 27, 82 -98.
AMA StyleJoya Kemper, Ann-Marie Kennedy. Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma. Social Marketing Quarterly. 2021; 27 (2):82-98.
Chicago/Turabian StyleJoya Kemper; Ann-Marie Kennedy. 2021. "Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma." Social Marketing Quarterly 27, no. 2: 82-98.
Individuals around the world believe global climate change is a major threat, with media attention and polling suggesting young adults may decide to go childfree as a result. Yet, there is limited research on the link between environmental concern and reproductive attitudes. The purpose of this research was to explore how climate change-related concerns affect reproductive attitudes and motivations to remain childfree. Two studies were conducted: study 1 consisted of a content analysis of reader comments on articles discussing going childfree in response to climate change, and study 2 featured semi-structured interviews conducted in New Zealand and the USA. The impact of future children on the planet, in the context of overpopulation and overconsumption, was a major theme in both studies. Perspectives of doom and hope emerged simultaneously, indicating how climate anxiety influences reproductive attitudes. Study findings point at implications for public policy makers regarding this largely neglected perspective on climate change adaptation and mitigation and potential psychological and societal effects.
Sabrina Helm; Joya A. Kemper; Samantha K. White. No future, no kids–no kids, no future? Population and Environment 2021, 43, 108 -129.
AMA StyleSabrina Helm, Joya A. Kemper, Samantha K. White. No future, no kids–no kids, no future? Population and Environment. 2021; 43 (1):108-129.
Chicago/Turabian StyleSabrina Helm; Joya A. Kemper; Samantha K. White. 2021. "No future, no kids–no kids, no future?" Population and Environment 43, no. 1: 108-129.
Meat reduction has important implications for public health and the environment. With people more likely to reduce their meat consumption than eliminate it completely, there is increased interest in flexitarian (reduced meat) diets. Young adults in particular are transitioning towards a flexitarian diet, yet there is very little research on this crucial sub-set of the population. In this research, 23 interviews are conducted with young adults aged 18–35 in New Zealand to explore their lived experiences (i.e., motivations, strategies and barriers) towards flexitarianism. The research finds young adults are encouraged to transition towards flexitarianism due to increased control, through a transition away from home which is enabled through cooking strategies, social support and experimentation. Young flexitarians are motivated to reduce meat consumption due to concern about various individual (health, variety, price, reduce social unease) and altruistic (environment and ethics) motivations. Continued meat consumption is mainly driven by a need to compromise at social gatherings, and due to positive associations with variety, nutrients and fullness as well as taste due to cravings. The findings have several implications for social marketing and public health, particularly around supportive social settings, seeing flexitarianism as a ‘not all or nothing approach’ (one does not have to be a full vegetarian or a meat eater, but can instead be something in between), positive emotions such as pride associated with meat reduction, and that documentaries and social networks are key triggers for meat reduction.
Joya A. Kemper; Samantha K. White. Young adults' experiences with flexitarianism: The 4Cs. Appetite 2020, 160, 105073 .
AMA StyleJoya A. Kemper, Samantha K. White. Young adults' experiences with flexitarianism: The 4Cs. Appetite. 2020; 160 ():105073.
Chicago/Turabian StyleJoya A. Kemper; Samantha K. White. 2020. "Young adults' experiences with flexitarianism: The 4Cs." Appetite 160, no. : 105073.
High contact sports have gained popularity among consumers, who often seek thrills and the feeling of invincibility by risking their well-being. One major health risk associated with these sports is head injuries, including trauma, concussion, and sleep disruption. In this research, we investigate the effect of consumers’ product choice difficulty on their health risk assessments. We illustrate a novel mediating route by documenting how and when choice maximization can help consumers make the optimal choice when faced with the many products available in the market. To aid their decisions, consumers require communication about the health benefits of the product (first-stage boundary condition) but not at the expense of reducing their game-playing enjoyment (second-stage boundary condition). The paper concludes with contributions to and implications for theory and practice and a research agenda to guide future inquiries in this under-researched area.
Negin Ahmadi Saber Doust; Patrick van Esch; Joya Kemper; Drew Franklin; Shane Casserly. Marketing the use of headgear in high contact sports. Journal of Retailing and Consumer Services 2020, 59, 102407 .
AMA StyleNegin Ahmadi Saber Doust, Patrick van Esch, Joya Kemper, Drew Franklin, Shane Casserly. Marketing the use of headgear in high contact sports. Journal of Retailing and Consumer Services. 2020; 59 ():102407.
Chicago/Turabian StyleNegin Ahmadi Saber Doust; Patrick van Esch; Joya Kemper; Drew Franklin; Shane Casserly. 2020. "Marketing the use of headgear in high contact sports." Journal of Retailing and Consumer Services 59, no. : 102407.
In the era of consumer distrust of corporations, transparency is becoming a must rather than an option. While prior research has explored why businesses should disclose their costs and how consumers may react to such cost transparency, it is still unclear how marketers can best communicate cost transparency. The present research offers a practical examination of how and when cost transparency is effective, specifically, by examining the moderating role of authentic and hubristic pride on the effectiveness of cost transparency. Across two experimental studies, the effectiveness of cost transparency is leveraged using authentic pride, whereas hubristic pride decreases it. Further, we empirically demonstrate the mediating role of moral elevation. Overall, the results demonstrate that marketing messages that elicit authentic pride can increase the effectiveness of cost transparency. Hence, the current research highlights how marketers and brands can effectively combine specific emotional appeals with cost transparency to obtain favorable consumer evaluations.
Felix Septianto; Joya A. Kemper; Fandy Tjiptono; Widya Paramita. The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency. Journal of Business Ethics 2020, 1 -17.
AMA StyleFelix Septianto, Joya A. Kemper, Fandy Tjiptono, Widya Paramita. The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency. Journal of Business Ethics. 2020; ():1-17.
Chicago/Turabian StyleFelix Septianto; Joya A. Kemper; Fandy Tjiptono; Widya Paramita. 2020. "The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency." Journal of Business Ethics , no. : 1-17.
The epistemology of the business school has been argued to be a large barrier towards the integration of sustainability in education and research. This research aims to shed light on the fundamental marketing and consumption assumptions marketing academics hold. In an international online survey of 437 marketing academics, the research found four clusters of sustainability worldviews and key demographic differences (based upon sex and academic rank) in sustainability, consumption and marketing beliefs. This research provides a reflection of the disciplines’ theoretical and philosophical beliefs in relation to sustainability. Such reflection has implications for the future of sustainability within the marketing academy, as well as an understanding of the conceptualizations of sustainability graduates receive from their education. Based upon the findings, suggestions are provided about how to encourage sustainability research and teaching within marketing departments and how professional development activities in business schools should integrate sustainability content.
Joya A. Kemper; Paul W. Ballantine; C. Michael Hall. Sustainability worldviews of marketing academics: A segmentation analysis and implications for professional development. Journal of Cleaner Production 2020, 271, 122568 .
AMA StyleJoya A. Kemper, Paul W. Ballantine, C. Michael Hall. Sustainability worldviews of marketing academics: A segmentation analysis and implications for professional development. Journal of Cleaner Production. 2020; 271 ():122568.
Chicago/Turabian StyleJoya A. Kemper; Paul W. Ballantine; C. Michael Hall. 2020. "Sustainability worldviews of marketing academics: A segmentation analysis and implications for professional development." Journal of Cleaner Production 271, no. : 122568.
The sharing economy has changed many rules of business. One of those rules is the role of the firm and – importantly – the role of consumers, who can perform two roles and become both providers and consumers, i.e. “prosumers”. Therefore, the key network effect to leveraging the power of the sharing economy is for one-sided users, those who are consumers (e.g., Airbnb guests) or providers (e.g., Airbnb hosts), to add the second role and perform as providers and consumers and become prosumers (e.g., those who are Airbnb guests and hosts). Surprisingly, no studies have investigated this important phenomenon and measured how one-sided users may become prosumers. An online survey of 305 Airbnb users showed that trust and gratitude had a significant positive influence on service providers’ and consumers’ intentions to adopt the respective other role and become prosumers, and that those with high gratitude and trust had the highest intentions to become prosumers. However, consumers and providers differed markedly in how trust and gratitude influenced their intention to become prosumers. This study expands our understanding of trust and gratitude and highlights the potential for sharing platforms to create prosumers from both pools of one-sided users. Furthermore, it also makes a valuable contribution to the prosumer and sharing economy literatures by being the first to empirically measure users’ intentions to become prosumers in the sharing economy. We discuss the implications of the findings for practitioners, and suggest how future research could help leverage the sharing economy.
Bodo Lang; Elsamari Botha; Jeandri Robertson; Joya A. Kemper; Rebecca Dolan; Jan Kietzmann. How to Grow the Sharing Economy? Create Prosumers! Australasian Marketing Journal 2020, 28, 58 -66.
AMA StyleBodo Lang, Elsamari Botha, Jeandri Robertson, Joya A. Kemper, Rebecca Dolan, Jan Kietzmann. How to Grow the Sharing Economy? Create Prosumers! Australasian Marketing Journal. 2020; 28 (3):58-66.
Chicago/Turabian StyleBodo Lang; Elsamari Botha; Jeandri Robertson; Joya A. Kemper; Rebecca Dolan; Jan Kietzmann. 2020. "How to Grow the Sharing Economy? Create Prosumers!" Australasian Marketing Journal 28, no. 3: 58-66.
Nearly 50% of all Earths’ forests have been cleared and considering forests hold 80% of the world’s diversity, it is crucial to support efforts by non-profit organizations (NPO) and government to stop deforestation. Yet, NPOs combat in an increasingly competitive donation sphere, with only 3% of donations going to conservation and animal welfare NPO’s. The present research aims to develop a novel perspective to increase consumer support (financial and time resources) to NPOs by examining the use of emotion (hope vs. fear) and numerical information (range vs. point value). Across three experimental studies, we provide concrete empirical evidence that hope increases the effectiveness of numerical information specified as a point value format, whereas fear will increase the effectiveness of numerical information specified as a range format. Our results provide practical implications for conservation NPO marketers in terms of matching emotion and numerical format.
Felix Septianto; Joya A. Kemper; Tung Moi Chiew. The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research 2020, 110, 445 -455.
AMA StyleFelix Septianto, Joya A. Kemper, Tung Moi Chiew. The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research. 2020; 110 ():445-455.
Chicago/Turabian StyleFelix Septianto; Joya A. Kemper; Tung Moi Chiew. 2020. "The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts." Journal of Business Research 110, no. : 445-455.
The consumption of animal products, especially meat, contributes heavily to climate change. Despite an increased number of individuals reducing their meat consumption, little research has explored flexitarianism. The objective of this study was to explore the motivations, barriers, and strategies for reduced meat consumption. The qualitative study, utilizing six focus groups in New Zealand, explores the cognitive, affective, and cultural components of meat reduction through the examination of the different stages of the family lifecycle. The research finds significant differences in motivations for meat reduction between young adults, families, and retirees, with health, environmental and cost important factors but to different degrees. However, all continue to eat meat due to cravings, taste and nutrition beliefs. Strategies for substitution are similar for young adults and families but differ from retirees, with the former populations exhibiting greater creativity and exploration, not seeing meat reduction as ‘meat replacement’ but instead as a recreation of the main meal. The barriers to meat reduction are similar across the family lifecycle with a lack of information and cultural, media, and institutional discourse large inhibitors to reduction. Yet, social and cultural factors also encourage individuals to reflect on their meat consumption and social connections (including social media) provide accessible and persuasive messaging for meat reduction. Consequently, public education and social marketing campaigns need to be implemented to provide information and recipes, and such information should be in varied formats to appeal to different consumer segments.
Joya A. Kemper. Motivations, barriers, and strategies for meat reduction at different family lifecycle stages. Appetite 2020, 150, 104644 .
AMA StyleJoya A. Kemper. Motivations, barriers, and strategies for meat reduction at different family lifecycle stages. Appetite. 2020; 150 ():104644.
Chicago/Turabian StyleJoya A. Kemper. 2020. "Motivations, barriers, and strategies for meat reduction at different family lifecycle stages." Appetite 150, no. : 104644.
Food waste is a major burden on the planet due its effect on increased greenhouse gas emissions (from landfill and lost production) and issues associated with food security. To reduce the human propensity to waste food, behaviour change studies have mostly focused on cognitive aspects of selection and consumption. However, evidence suggests emotional, rather than cognitive, appeals may be a fruitful avenue for reducing food waste. Yet linking food waste, emotions and framing remains an understudied research area. Our research undertakes three quantitative studies to examine the positive emotion (gratitude) as a message component to effect behavioral change. Study 1 demonstrated an advertisement with a ‘gratitude for having’ message led to higher intentions to reduce food waste when paired with loss framed implications (increased environmental damage) than when paired with gain framed implications (less environmental damage). In contrast, an advertisement with a ‘gratitude for not having’ message led to higher intentions to reduce food waste when paired with gain framed implications than when paired with loss framed implications. Studies 2 and 3 further showed that a ‘gratitude for having’ message was more effective when combined to loss framed implications, while ‘gratitude for not having’ message was more effective when combined to gain framed implications, to encourage participants to receive additional information and volunteer to help with food waste than when combined with gain framed implications. The research demonstrates that food waste reduction campaigns should pay attention to how messages are framed. Overall, this research builds on current theory involving food waste and behaviour change, presents a number of areas for future research and discusses managerial implications, particularly to improve social marketing and education campaigns.
Felix Septianto; Joya A. Kemper; Gavin Northey. Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production 2020, 258, 120591 .
AMA StyleFelix Septianto, Joya A. Kemper, Gavin Northey. Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production. 2020; 258 ():120591.
Chicago/Turabian StyleFelix Septianto; Joya A. Kemper; Gavin Northey. 2020. "Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste." Journal of Cleaner Production 258, no. : 120591.
Prior research has established that online consumer reviews can have significant influences on the evaluations of a product or a service. In particular, studies show that negative (vs. positive) reviews lead to unfavorable evaluations because they heighten purchase risk. The present research seeks to examine a contextual cue that can alleviate this potential problem. Across three studies, this research demonstrates how the emotion of awe – elicited by a beautiful product in the advertisement – can reduce the perception of purchase risk, leading to favorable consumer evaluations of a product or service even though it has negative reviews. The implications of this research are beneficial for advertisers by highlighting the potentials of eliciting awe (e.g., by utilizing beauty) in their advertisements.
Felix Septianto; Joya A. Kemper; Jinyoung (Jane) Choi. The power of beauty? The interactive effects of awe and online reviews on purchase intentions. Journal of Retailing and Consumer Services 2020, 54, 102066 .
AMA StyleFelix Septianto, Joya A. Kemper, Jinyoung (Jane) Choi. The power of beauty? The interactive effects of awe and online reviews on purchase intentions. Journal of Retailing and Consumer Services. 2020; 54 ():102066.
Chicago/Turabian StyleFelix Septianto; Joya A. Kemper; Jinyoung (Jane) Choi. 2020. "The power of beauty? The interactive effects of awe and online reviews on purchase intentions." Journal of Retailing and Consumer Services 54, no. : 102066.
To advance sustainability education and research sustainability needs to be integrated into subjects, such as marketing, which do not currently actively promote such topics. Instead, the marketing discipline promotes continuous consumption and advocates for material accumulation as indicators of national and individual success, even when research has shown this does not make individuals happy. This qualitative research seeks to understand the experiences of marketing faculty engaged with sustainability and their perceived ability to create impact in their own institution and the larger academic community. This research utilizes institutional theory which can offer theoretical insight into the ability for change in higher education, especially through the individual as an institutional entrepreneur. The contribution of this research lies in its discussion of a framework which explores how academic actions may be classified according to their perceived and anticipated reward and societal impact, as well as tactics which can be employed by academics to create institutional change.
Joya A. Kemper; Paul W. Ballantine; C. Michael Hall. The role that marketing academics play in advancing sustainability education and research. Journal of Cleaner Production 2019, 248, 119229 .
AMA StyleJoya A. Kemper, Paul W. Ballantine, C. Michael Hall. The role that marketing academics play in advancing sustainability education and research. Journal of Cleaner Production. 2019; 248 ():119229.
Chicago/Turabian StyleJoya A. Kemper; Paul W. Ballantine; C. Michael Hall. 2019. "The role that marketing academics play in advancing sustainability education and research." Journal of Cleaner Production 248, no. : 119229.
Faculty are key to bringing about ‘bottom-up’ change for sustainability education. Yet, research is still needed on the backgrounds and experiences of change agents in universities and the challenges they face. This study focuses on the marketing discipline, a field fraught with epistemological tensions in seeking to integrate sustainability, mainly revolving around profit maximisation and continuous consumption while living on a planet with finite resources. Semi-structured interviews were conducted with sustainability marketing academics in Australasia, Europe and North America. The contribution of this paper lies in the development of a sustainability educator typology linking why and how integration occurs. The sustainability ‘transformer’ wishes to engage in transformational learning, changing student mindsets, the ‘thinker’ wants to encourage critical thinking to bring about the discussion of worldviews, while the ‘actioner’ hopes ‘learning by doing’ (community projects) will provide an appreciation for sustainability. We discuss implications for those disciplines which struggle with philosophical tensions and colleague resistance to the integration of sustainability in the form of suggestions for professional development (i.e. creation of positive nature experiences) and pedagogical approaches (critical, transformative and community-service learning).
Joya A. Kemper; Paul W. Ballantine; C. Michael Hall. Combining the ‘why’ and ‘how’ of teaching sustainability: the case of the business school academics. Environmental Education Research 2019, 25, 1751 -1774.
AMA StyleJoya A. Kemper, Paul W. Ballantine, C. Michael Hall. Combining the ‘why’ and ‘how’ of teaching sustainability: the case of the business school academics. Environmental Education Research. 2019; 25 (12):1751-1774.
Chicago/Turabian StyleJoya A. Kemper; Paul W. Ballantine; C. Michael Hall. 2019. "Combining the ‘why’ and ‘how’ of teaching sustainability: the case of the business school academics." Environmental Education Research 25, no. 12: 1751-1774.
While prior research has examined the importance of organic food and the reasons why consumers might purchase it, how marketers can develop effective advertising strategies to promote organic food remains unclear. Drawing upon construal level theory, the present research investigates the role of visual imagery (illustrations vs. photographs) and advertising claims (altruistic vs. egoistic) in promoting organic (vs. conventional) food. Across three experimental studies, this research demonstrates that matching illustrations (photographs) with organic food (conventional) food increases advertising effectiveness (Study 1). Furthermore, matching illustrations (photographs) with altruistic (egoistic) claims can increase likelihood of purchasing (Study 2) and willingness to pay for organic food (Study 3). The findings of this research contribute to the literature on construal level and offer practical implications for marketers and how they can promote organic food.
Felix Septianto; Joya Kemper; Widya Paramita. The role of imagery in promoting organic food. Journal of Business Research 2019, 101, 104 -115.
AMA StyleFelix Septianto, Joya Kemper, Widya Paramita. The role of imagery in promoting organic food. Journal of Business Research. 2019; 101 ():104-115.
Chicago/Turabian StyleFelix Septianto; Joya Kemper; Widya Paramita. 2019. "The role of imagery in promoting organic food." Journal of Business Research 101, no. : 104-115.
Past research on how universities integrated sustainability show a large involvement from change agents, which are usually academics themselves; these champions are usually at the forefront of new ideas for EfS. As such, although the literature has explored the role of higher education in sustainability and how to shift to EfS, few studies have paid attention to the role of the individual. It is also only through the experiences of sustainability marketing academics that we can begin to understand what struggles and barriers may exist towards the integration of sustainability within marketing academia and how individuals might address these barriers. References Available Upon Request
Joya A. Kemper; Paul W. Ballantine; Michael Hall. The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2019, 501 -501.
AMA StyleJoya A. Kemper, Paul W. Ballantine, Michael Hall. The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2019; ():501-501.
Chicago/Turabian StyleJoya A. Kemper; Paul W. Ballantine; Michael Hall. 2019. "The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research: An Abstract." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 501-501.
Sustainability in marketing has gained some traction over the years, yet we still remain uncertain about exactly what ‘sustainability marketing’ means. Utilising the Scopus database, a discourse analysis was conducted on nearly 200 published journal articles. The analysis categorises multiple sustainability views and outlines three conceptualisations of sustainability marketing: Auxiliary Sustainability Marketing (which focusses on the production of sustainable products), Reformative Sustainability Marketing (which extends the auxiliary approach through the promotion of sustainable lifestyles and behavioural changes) and Transformative Sustainability Marketing (which further extends the auxiliary and reformative approaches through the need for transformation of current institutions and norms, and critical reflection). This paper then discusses how these three conceptualisations might be used by scholars and practitioners to interpret and implement sustainability marketing going forward.
Joya A. Kemper; Paul W. Ballantine. What do we mean by sustainability marketing? Journal of Marketing Management 2019, 35, 277 -309.
AMA StyleJoya A. Kemper, Paul W. Ballantine. What do we mean by sustainability marketing? Journal of Marketing Management. 2019; 35 (3-4):277-309.
Chicago/Turabian StyleJoya A. Kemper; Paul W. Ballantine. 2019. "What do we mean by sustainability marketing?" Journal of Marketing Management 35, no. 3-4: 277-309.
Marketing, and the business schools within which most marketing academics and researchers work, have a fraught relationship with sustainability. Marketing is typically regarded as encouraging overconsumption and contributing to global change yet, simultaneously, it is also promoted as a means to enable sustainable consumption. Based on a critical review of the literature, the paper responds to the need to better understand the underpinnings of marketing worldviews with respect to sustainability. The paper discusses the concept of worldviews and their transformation, sustainability’s articulation in marketing and business schools, and the implications of the market logic dominance in faculty mind-sets. This is timely given that business schools are increasingly positioning themselves as a positive contributor to sustainability. Institutional barriers, specifically within universities, business schools, and the marketing discipline, are identified as affecting the ability to effect ‘bottom-up’ change. It is concluded that if institutions, including disciplines and business schools, remain wedded to assumptions regarding the compatibility between the environment and economic growth and acceptance of market forces then the development of alternative perspectives on sustainability remains highly problematic.
Joya A. Kemper; C. Michael Hall; Paul W. Ballantine. Marketing and Sustainability: Business as Usual or Changing Worldviews? Sustainability 2019, 11, 780 .
AMA StyleJoya A. Kemper, C. Michael Hall, Paul W. Ballantine. Marketing and Sustainability: Business as Usual or Changing Worldviews? Sustainability. 2019; 11 (3):780.
Chicago/Turabian StyleJoya A. Kemper; C. Michael Hall; Paul W. Ballantine. 2019. "Marketing and Sustainability: Business as Usual or Changing Worldviews?" Sustainability 11, no. 3: 780.
Social media has transformed the way tourism-related information is generated and distributed. While previous studies have focused largely on the benefits of social media for tourism management, there is an emerging recognition of the downside of social media through the enablement of enhanced facilities for consumer complaints. Informed by service-centric research and social practice theory, we theorize that tourist complaining on social media is an interactive process of value formation. We then present an empirical investigation of social media complaints in respect of a large Australian-based airline. The findings reveal three unique practices of tourist complaining and their potential for both value co-creation and co-destruction. Our study offers novel insights into the divergent and interactive nature of the tourist complaining that unfolds on social media, and the importance of adequate organizational responses in order to foster value co-creation – or avoid co-destruction.
Rebecca Dolan; Yuri Seo; Joya A. Kemper. Complaining practices on social media in tourism: A value co-creation and co-destruction perspective. Tourism Management 2019, 73, 35 -45.
AMA StyleRebecca Dolan, Yuri Seo, Joya A. Kemper. Complaining practices on social media in tourism: A value co-creation and co-destruction perspective. Tourism Management. 2019; 73 ():35-45.
Chicago/Turabian StyleRebecca Dolan; Yuri Seo; Joya A. Kemper. 2019. "Complaining practices on social media in tourism: A value co-creation and co-destruction perspective." Tourism Management 73, no. : 35-45.
Purpose This paper aims to provide guidelines for upstream social marketing strategy on to whom, how and when social marketers can undertake upstream social marketing. Design/methodology/approach This article is a conceptual piece using academic literature to justify and conceptualise an approach to communicating with and influencing upstream actors. Findings Specifically, it looks at the characteristics of policymakers targeted, then targeting methods, with a special focus on the use of media advocacy. Finally, a process of government decision-making is presented to explain message timing and content. Practical implications Specific criteria to judge time of decision-making and implementation guidelines are provided for social marketers. Originality/value In the case of complex social problems, such as obesity and environmental degradation, structural change is needed to provide people with the ability to change (Andreasen, 2006). Strategic social marketing has identified upstream social marketing as a method to influence structural change through policymakers (French and Gordon, 2015); however, literature in the area tends to be descriptive and there are no clear guidelines to its implementation (Dibb, 2014). This article seeks to provide those guidelines.
Ann-Marie Kennedy; Joya A. Kemper; Andrew Grant Parsons. Upstream social marketing strategy. Journal of Social Marketing 2018, 8, 258 -279.
AMA StyleAnn-Marie Kennedy, Joya A. Kemper, Andrew Grant Parsons. Upstream social marketing strategy. Journal of Social Marketing. 2018; 8 (3):258-279.
Chicago/Turabian StyleAnn-Marie Kennedy; Joya A. Kemper; Andrew Grant Parsons. 2018. "Upstream social marketing strategy." Journal of Social Marketing 8, no. 3: 258-279.