Dr. Hwansuk Chris Choi is a professor in the School of Hospitality, Food and Tourism Management at University of Guelph, Canada. He has worked as an active strategic marketing specialist on many tourism projects at the regional, national, and international levels in various regions and countries, and has had more than 25 years of research and consulting experience in policy-making, marketing, development planning, and consumer behavior in tourism-related fields. He has served as an editorial board member for six academic journals.