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Associate Professor in Agro-Food Economics and Marketing at the University of Bologna, in the Department of Agro-Food Sciences and Technologies. Her research interests are mainly focused on the competitiveness and sustainability of the agro-food system, food-health-nutrition, the analysis and management of the agro-food chain, food marketing, and food policies. Prof. Antonella Samoggia has published in a number of peer-reviewed journals within her research areas.
Mate is the most consumed beverage in South America. There is interest in expanding yerba mate sales into the old and new markets by promoting its health properties and energizing effects. The research study aims to explore Argentinian and Italian purchasing and consumption behavior and perception of yerba mate. The exploration includes agro-food chain stakeholders’ views, and consumers’ habits, perception, knowledge of yerba mate in relation to other market positioning caffeine-containing products. Data collection includes qualitative method, such as interviews with agro-food chain stakeholders, that is producers, processors, consumers, and quantitative consumer survey. Data collection was carried out in Argentina and in Italy. Results show that in Argentina yerba mate consumption is driven by habit and tradition, and in Italy yerba mate is mostly unknown. Consumers tend to drink yerba mate in Argentina and other caffeine-containing beverages in Italy to socialize, and as source of energy. Consumers have little awareness of yerba mate antioxidant properties. Yerba mate provides the energy of coffee drinking, and the taste and pleasure of tea drinking. Italian consumers’ key challenge to yerba mate drinking is the longer time it takes, compared to the usual espresso. Italians perceive it as an energetic or relaxing beverage, with a consumption experience similar to tea and infusions. There is need to update commercialization strategy of yerba mate in Italy.
Antonella Samoggia; Pietro Landuzzi; Carmen Vicién. Market Expansion of Caffeine-Containing Products: Italian and Argentinian Yerba Mate Consumer Behavior and Health Perception. International Journal of Environmental Research and Public Health 2021, 18, 8117 .
AMA StyleAntonella Samoggia, Pietro Landuzzi, Carmen Vicién. Market Expansion of Caffeine-Containing Products: Italian and Argentinian Yerba Mate Consumer Behavior and Health Perception. International Journal of Environmental Research and Public Health. 2021; 18 (15):8117.
Chicago/Turabian StyleAntonella Samoggia; Pietro Landuzzi; Carmen Vicién. 2021. "Market Expansion of Caffeine-Containing Products: Italian and Argentinian Yerba Mate Consumer Behavior and Health Perception." International Journal of Environmental Research and Public Health 18, no. 15: 8117.
Food consumers are increasingly searching for emotions and values when purchasing and consuming food. They search for products that ensure social and environmental sustainability, in addition to more common extrinsic product attributes, such as price, packaging, origin, and brand. In particular, there is increasing interest towards product price fairness. The current study aims at exploring consumers’ perception and understanding of price fairness, focusing on the processed tomato products agro-food chain. The study interviewed 832 people. Data were collected through an online questionnaire with the support of Qualtrics software, and data elaboration was carried out with Statistical Package for Social Science (SPSS). The elaboration includes an Exploratory Factor Analysis (EFA) to identify existing latent factors in the consumers’ perception of enabling agro-food system elements influencing farmers’ reception of fair prices. Then, factor mean values were cross-analysed with socio-economic characteristics and processed tomato consumption habits with Analysis of Variance (ANOVA). Results support the idea that consumers are limitedly aware of the processed tomato agro-food chain dynamics and consider farmers as the most unfairly remunerated partner. Women and frequently purchasing consumers of processed tomato products believe farmers should be treated more fairly. There is a difference between what consumers perceive as fair price distribution and actual price distribution among processed tomato chain actors. Further studies may focus on how fairness attribute impacts on consumer purchasing behaviour.
Antonella Samoggia; Giulia Grillini; Margherita Del Prete. Price Fairness of Processed Tomato Agro-Food Chain: The Italian Consumers’ Perception Perspective. Foods 2021, 10, 984 .
AMA StyleAntonella Samoggia, Giulia Grillini, Margherita Del Prete. Price Fairness of Processed Tomato Agro-Food Chain: The Italian Consumers’ Perception Perspective. Foods. 2021; 10 (5):984.
Chicago/Turabian StyleAntonella Samoggia; Giulia Grillini; Margherita Del Prete. 2021. "Price Fairness of Processed Tomato Agro-Food Chain: The Italian Consumers’ Perception Perspective." Foods 10, no. 5: 984.
Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.
Antonella Samoggia; Tommaso Rezzaghi. The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior. Nutrients 2021, 13, 344 .
AMA StyleAntonella Samoggia, Tommaso Rezzaghi. The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior. Nutrients. 2021; 13 (2):344.
Chicago/Turabian StyleAntonella Samoggia; Tommaso Rezzaghi. 2021. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior." Nutrients 13, no. 2: 344.
The use of digital technologies in the agro-food sector is growing worldwide, and applications in the urban and regional food systems represent a relevant segment of such growth. The present paper aims at reviewing the literature on which and how digital technologies support urban and regional agro-food purchasing and consumption, as well as their characteristics. Data collection was performed on Scopus and Web of Science. Articles were selected using a research string and according to specific inclusion and exclusion criteria. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) flow approach was adopted to explain data screening and selection. The 57 resulting studies were included in the final qualitative analysis, which explored the characteristics of the research studies and of the digital technologies analysed. Most of the studies analysed concerned the implications of digital technologies on local food consumption, especially focusing on consumption, primary production and hotel-restaurant-café-catering sector (HORECA), and to a limited extent on the retail sector. Consumers and farmers are the main targets of Information and Communications Technology (ICT) tools, whose principal aims are providing information on agro-food products and enhancing networking along the food supply chain. Analysing digital technologies allows a better understanding of their most popular features in order to support their spread among citizens. Digital technologies, and particularly Apps, can be a valuable instrument to strengthen agro-food chain actor relations and to promote urban and regional food systems.
Antonella Samoggia; Francesca Monticone; Aldo Bertazzoli. Innovative Digital Technologies for Purchasing and Consumption in Urban and Regional Agro-Food Systems: A Systematic Review. Foods 2021, 10, 208 .
AMA StyleAntonella Samoggia, Francesca Monticone, Aldo Bertazzoli. Innovative Digital Technologies for Purchasing and Consumption in Urban and Regional Agro-Food Systems: A Systematic Review. Foods. 2021; 10 (2):208.
Chicago/Turabian StyleAntonella Samoggia; Francesca Monticone; Aldo Bertazzoli. 2021. "Innovative Digital Technologies for Purchasing and Consumption in Urban and Regional Agro-Food Systems: A Systematic Review." Foods 10, no. 2: 208.
Transitioning agri-food systems towards increased sustainability and resilience requires that attention be paid to sustainable food consumption policies. Policy-making processes often require the engagement and acceptance of key stakeholders. This study analyses stakeholders’ solutions for creating sustainable agri-food systems, through interviews with a broad range of stakeholders including food value chain actors, non-governmental organizations, governmental institutions, research institutions and academic experts. The study draws on 38 in-depth, semi-structured interviews conducted in four European countries: France, Iceland, Italy and the UK, as well as three interviews with high-level EU experts. The interviewees’ solutions were analysed according to a five-category typology of policy tools, encompassing direct activity regulations, and market-based, knowledge-based, governance and strategic policy tools. Most of the identified solutions were located in the strategic tools category, reflecting shared recognition of the need to integrate food policy to achieve long-term goals. Emerging solutions—those which were most commonly identified among the different national contexts—were then used to derive empirically-grounded and more universally applicable recommendations for the advancement of sustainable food consumption policies.
Nína Saviolidis; Gudrun Olafsdottir; Mariana Nicolau; Antonella Samoggia; Elise Huber; Laura Brimont; Matthew Gorton; David Von Berlepsch; Hildigunnur Sigurdardottir; Margherita Del Prete; Cristina Fedato; Pierre-Marie Aubert; Sigurdur Bogason. Stakeholder Perceptions of Policy Tools in Support of Sustainable Food Consumption in Europe: Policy Implications. Sustainability 2020, 12, 7161 .
AMA StyleNína Saviolidis, Gudrun Olafsdottir, Mariana Nicolau, Antonella Samoggia, Elise Huber, Laura Brimont, Matthew Gorton, David Von Berlepsch, Hildigunnur Sigurdardottir, Margherita Del Prete, Cristina Fedato, Pierre-Marie Aubert, Sigurdur Bogason. Stakeholder Perceptions of Policy Tools in Support of Sustainable Food Consumption in Europe: Policy Implications. Sustainability. 2020; 12 (17):7161.
Chicago/Turabian StyleNína Saviolidis; Gudrun Olafsdottir; Mariana Nicolau; Antonella Samoggia; Elise Huber; Laura Brimont; Matthew Gorton; David Von Berlepsch; Hildigunnur Sigurdardottir; Margherita Del Prete; Cristina Fedato; Pierre-Marie Aubert; Sigurdur Bogason. 2020. "Stakeholder Perceptions of Policy Tools in Support of Sustainable Food Consumption in Europe: Policy Implications." Sustainability 12, no. 17: 7161.
The fresh fruit industry is a highly dynamic sector in the food market. Fresh fruit chain actors have to adapt to the changing market environment in order to face upcoming challenges. The objective of this study is to analyze the market sustainability of red-fleshed apples (RFA) by exploring consumers’ and fresh fruit industry experts’ and stakeholders’ opinions in Italy and New Zealand. The study was carried out in Italy and New Zealand from December 2018 to June 2019 including 778 consumers and 29 expert and stakeholder interviews. Results show a promising market potential of RFA. Innovative attributes and nutritional value of RFA are the most important factors that push consumers’ interest and willingness to buy RFA. New Zealand consumers and women show a higher appreciation of RFA. The nutritional value of the fruit can be a strategic marketing management attribute especially for health-conscious consumers. However, experts think the market for RFA will develop slowly, and will remain a niche product. Some stakeholders are skeptical about consumer RFA appreciation, and fear that RFA are too radical a novelty on the market. The RFA may be perceived as not natural. There is the need to coordinate food chain stakeholders’ management practices on RFA. This allows to mitigate risks, set food standards acceptable for all chain stakeholders, and make sustainable economic investment on innovation.
Moritz Zanetti; Antonella Samoggia; Jennifer Young. Fruit Sector Strategic Management: An Exploration of Agro-food Chain Actors’ Perception of Market Sustainability of Apple Innovation. Sustainability 2020, 12, 6542 .
AMA StyleMoritz Zanetti, Antonella Samoggia, Jennifer Young. Fruit Sector Strategic Management: An Exploration of Agro-food Chain Actors’ Perception of Market Sustainability of Apple Innovation. Sustainability. 2020; 12 (16):6542.
Chicago/Turabian StyleMoritz Zanetti; Antonella Samoggia; Jennifer Young. 2020. "Fruit Sector Strategic Management: An Exploration of Agro-food Chain Actors’ Perception of Market Sustainability of Apple Innovation." Sustainability 12, no. 16: 6542.
Coffee is one of the most consumed beverages worldwide. Over the last decades coffee has become a specialty product. Drinking a coffee beverage entails several mixed factors, such as pleasure, experience, lifestyle, and social status. It can also provide an emotional pick-up, both mentally and physically. Only a few studies have explored the motives and emotions of coffee consumption and not consumption. There is limited understanding of consumers’ emotional approach towards coffee, and what influences a positive and negative inclination towards coffee consumption. This research fills the current research gaps by addressing three main questions: (i) What are the emotions and habits of coffee consumption? (ii) What are the motives of coffee consumption and non-consumption? and (iii) How relevant is the coffee health impact perception of consuming or not consuming coffee? The research activities include 467 face-to-face interviews with consumers. Interviews are performed in two different countries, Italy and Portugal. Data elaboration includes a principal component analysis carried out to identify latent factors on motives and emotions of consumption in both national groups, and to explore the relationship between the main emotions and consumers’ habits and socio-economic characteristics. Preliminary results support that consumers have positive emotions from coffee consumption. Perceived emotions are energy, satisfaction, and pleasure. Non-consumption is mainly driven by taste and fear of coffee’s health impacts. There are limited differences in the countries analysed. Socio-economic characteristics limitedly influence perceived emotions and consumption motives. To conclude, consumers are increasingly interested in new coffee products. Understanding the functional and emotional factors of coffee consumption contributes to supporting new coffee product development and commercialisation.
Antonella Samoggia; Margherita Del Prete; Chiara Argenti. Functional Needs, Emotions, and Perceptions of Coffee Consumers and Non-Consumers. Sustainability 2020, 12, 5694 .
AMA StyleAntonella Samoggia, Margherita Del Prete, Chiara Argenti. Functional Needs, Emotions, and Perceptions of Coffee Consumers and Non-Consumers. Sustainability. 2020; 12 (14):5694.
Chicago/Turabian StyleAntonella Samoggia; Margherita Del Prete; Chiara Argenti. 2020. "Functional Needs, Emotions, and Perceptions of Coffee Consumers and Non-Consumers." Sustainability 12, no. 14: 5694.
Chocolate is consumed all over the world. Since its origin, it has undergone many transformations to meet changing market demand. A better understanding of consumer behaviour is a key objective of any business, and so it is for chocolate businesses. In order to fulfil this aim, the current study presents a systematic literature review of consumers’ consumption and purchasing behaviour towards cocoa and chocolate. Two databases have been used to collect the literature: Scopus and Web of Science. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) flow diagram was used to identify the articles through the process of data screening and extractions. A total of sixty-four scientific articles have been selected. Research topics, methodological approach and data collection method were identified for each article selected. Then, the identified topics were grouped into four categories in order to obtain a model of major determinants in chocolate consumption: personal preferences, product attributes, socio-demographic factors and economic attributes. Results show that there is a strong focus on Fair Trade in chocolate. Moreover, the current literature review supports the fact that the price and promotion are under-investigated issues. This research represents a valuable tool, especially from a marketing point of view, by creating new channels and new sales opportunities for chocolate products.
Margherita Del Prete; Antonella Samoggia. Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research. Sustainability 2020, 12, 5586 .
AMA StyleMargherita Del Prete, Antonella Samoggia. Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research. Sustainability. 2020; 12 (14):5586.
Chicago/Turabian StyleMargherita Del Prete; Antonella Samoggia. 2020. "Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research." Sustainability 12, no. 14: 5586.
PurposeFood companies and consumers are increasingly interested in healthy food and beverages. Coffee is one of the most commonly consumed beverages worldwide. There is increasing consensus that coffee consumption can have beneficial effects on human body. This paper aims at exploring Twitter messages' content and sentiment towards health attributes of coffee.Design/methodology/approachThe research adopted a utilitarian and hedonic consumer behaviour perspective to analyse online community messages. A sample of 13,000 tweets, from around 4,800 users, that mentions keywords coffee and health was collected on a daily basis for a month in mid-2017. The tweets were categorized with a term frequency analysis, keyword-in-context analysis and sentiment analysis.FindingsResults showed that the majority of tweets are neutral or slightly positive towards coffee’s effects on health. Media and consumers are dynamic Twitter users. Findings support that coffee consumption brings favourable emotions, wellness, energy, positive state of mind and an enjoyable and trendy lifestyle. Many tweets have a positive perception of coffee health benefits, especially relating to mental and physical well-being.Research limitations/implicationsThe high number of users and tweets analysed compensates the limited amount of time of data collection, Twitter messages' restricted number of characters and quantitative software analysis limitations.Practical implicationsThe research provides valuable suggestions for food and beverage industry managers.Originality/valueThis work adds value to the literature by expanding scholars' research on food product attributes perception analysis by using social media as a source of information. Moreover, it provides valuable information on marketable coffee attributes.
Antonella Samoggia; Bettina Riedel; Arianna Ruggeri. Social media exploration for understanding food product attributes perception: the case of coffee and health with Twitter data. British Food Journal 2020, 122, 3815 -3835.
AMA StyleAntonella Samoggia, Bettina Riedel, Arianna Ruggeri. Social media exploration for understanding food product attributes perception: the case of coffee and health with Twitter data. British Food Journal. 2020; 122 (12):3815-3835.
Chicago/Turabian StyleAntonella Samoggia; Bettina Riedel; Arianna Ruggeri. 2020. "Social media exploration for understanding food product attributes perception: the case of coffee and health with Twitter data." British Food Journal 122, no. 12: 3815-3835.
This paper presents data on the influence of the use of a nutrition-information app (Edo) on healthy eating. The methodology adopted included a baseline (t0) and a follow-up online questionnaire (t1). The first survey was sent to 7000 consumers who had already downloaded the app. This survey collected data on users’ perceived healthiness of their own diet, food purchasing habits, sociodemographic information, concern for appearance, perception of the Health Belief Model constructs, and objective and perceived healthy food knowledge. The follow-up survey (t1) was sent to the respondents who had used the app for 12 weeks. It collected data on app satisfaction, recommended additional app features, consumers’ perception on the Health Belief Model constructs, and consumers’ objective and perceived healthy food knowledge. Data elaboration included two factor analyses elaboration, one for t0 data and one for t1 data. The aim was the identification of constructs as latent factors of the data. The value of each construct was calculated and compared between t0 and t1. The data presented in this article can help the replication of studies about similar apps and enhance the cooperation among app developers, consumer behaviour scientists, nutritionists and marketing experts for apps development. For conclusion and interpretation of data, the original article can be consulted (DOI:10.1016/j.foodres.2019.108766).
Antonella Samoggia; Alessandra Bordoni; Francesca Monticone. Data on the potential of nutrition-information apps from a consumer behaviour perspective. Data in Brief 2020, 30, 105558 .
AMA StyleAntonella Samoggia, Alessandra Bordoni, Francesca Monticone. Data on the potential of nutrition-information apps from a consumer behaviour perspective. Data in Brief. 2020; 30 ():105558.
Chicago/Turabian StyleAntonella Samoggia; Alessandra Bordoni; Francesca Monticone. 2020. "Data on the potential of nutrition-information apps from a consumer behaviour perspective." Data in Brief 30, no. : 105558.
The research explored if a nutrition-information app influences consumers’ healthy food behavior and whether consumers improve their knowledge towards healthy food. Diet and nutrition apps are among the most popular health and fitness apps used by an increasing number of mobile device users. The analyzed app reads the product labels. Then it assesses the quality of ingredients and nutritional values based on user’s personal data, such as age and physical activity level, and recommends healthier food alternatives. Scientific evidence of the effectiveness of nutrition-information apps for promoting consumers’ healthy food behavior is still limited. The theoretical framework of the study is grounded in constructs from Health Belief Model (HBM) and Trans-theoretical Model (TTM) theories. Data were collected from consumers that spontaneously downloaded an existing nutrition-information app. Out of the 7000 consumers contacted, 143 respondents filled in both the baseline and follow-up questionnaires. The questionnaires included items deriving from the HBM and TTM theoretical constructs adopted, that is self-reported stage of change, susceptibility, severity, benefits, barriers, self-efficacy, cues to action, perceived and objective healthy food knowledge. The average age of respondents is 38 year-old and the sample of respondents is well distributed in terms of level of education, gender, income, working status, and geographical distribution. Findings of the study showed that nutrition-information apps can be effective in overcoming what consumers perceive as personal limitations in approaching healthy food. This is particularly evident among consumers that are building their motivation and concretely planning actions in favor of healthy eating. In particular, using a nutrition-information app decreases the perception of the barriers to healthy food eating. Users have a higher perceived personal strength and self-confidence in approaching healthy food. App users improved their objective and subjective knowledge of healthy food. The results confirmed the effectiveness of the theoretical framework. The results support that family members and friends play a specific role in healthy food behavior inclination. This suggests the inclusion of an additional theoretical construct, the social and family influence construct, when assessing the effectiveness of nutrition-information apps. To improve nutrition-information app effectiveness, the recommendation is that consumer behavior scientists, marketing researchers, nutritionists, and app developers cooperate in the apps design.
Antonella Samoggia; Bettina Riedel. Assessment of nutrition-focused mobile apps' influence on consumers' healthy food behaviour and nutrition knowledge. Food Research International 2019, 128, 108766 .
AMA StyleAntonella Samoggia, Bettina Riedel. Assessment of nutrition-focused mobile apps' influence on consumers' healthy food behaviour and nutrition knowledge. Food Research International. 2019; 128 ():108766.
Chicago/Turabian StyleAntonella Samoggia; Bettina Riedel. 2019. "Assessment of nutrition-focused mobile apps' influence on consumers' healthy food behaviour and nutrition knowledge." Food Research International 128, no. : 108766.
Purpose Healthy food sales have increased in recent decades. Retailers are widening their marketing management approach, including the use of social media to communicate with consumers and to promote healthy food. The purpose of this paper is to investigate European retailers’ social media communication content used to promote healthy food products, by analysing retailers’ Twitter messages and accounts characteristics, retailers’ Twitter messages content on healthy food and retailers’ Twitter accounts orientation on healthy food. Design/methodology/approach Data include approximately 74,000 tweets sent in 2016 from 90 corporate and brand accounts. The tweets were sent by the top 36 European retailers. Data elaboration includes quantitative content analysis of Twitter messages, which is used to identify healthy food categories’ occurrences and co-occurrences. Then, multiple multivariate-linear regression analyses explore the relation between retailers’ characteristics and healthy food messaging and between the overall content of retailer accounts and a healthy food focus. Findings The vast majority of retailers’ tweets on healthy food issues mainly address general health and sustainability issues. Tweets about food health and nutrition refer to food types, meals or consumer segments. Tweets about food sustainability refer to general issues. Analysis of retailer accounts shows that the larger the retailer is, the lower the relevance of healthy food. Retailers with high numbers of tweets and followers tend to decrease their attention to healthy food promotion. Compared to retailers with lower revenues, retailers with higher revenues tend to send a higher number of tweets that focus on healthy food but the incidence is lower compared to the overall accounts’ messaging. Research limitations/implications As the study focuses on a single category of food products, further research into other categories of retail products may contribute to a wider perspective. Future research may include graphical content/emoticons and extend the analysis to other social media platforms. Finally, social media data allow studies to cover a wide geographical area. However, in order to also value non-English written messaging, this research introduces some approximations in language interpretation. Practical implications The research provides insights into how retailers use social media and provides an overview of how retailers manage their social media communication in one of the most promising food product categories. Retailers manage social media communication content cautiously to minimise controversial issues. This study provides insights into the need to more effectively target the increasing number of social media users. Originality/value The research approach and findings of this study extend prior research on retailers’ communication management by improving the understanding of retailers’ use of social media and marketing communication...
Antonella Samoggia; Aldo Bertazzoli; Arianna Ruggeri. Food retailing marketing management: social media communication for healthy food. International Journal of Retail & Distribution Management 2019, 47, 928 -956.
AMA StyleAntonella Samoggia, Aldo Bertazzoli, Arianna Ruggeri. Food retailing marketing management: social media communication for healthy food. International Journal of Retail & Distribution Management. 2019; 47 (9):928-956.
Chicago/Turabian StyleAntonella Samoggia; Aldo Bertazzoli; Arianna Ruggeri. 2019. "Food retailing marketing management: social media communication for healthy food." International Journal of Retail & Distribution Management 47, no. 9: 928-956.
Malnutrition, obesity, type 2 diabetes, micronutrient deficiencies, and the increase in non-communicable diseases are among the future European key challenges in health and welfare. Agriculture and rural development policies can positively contribute to a healthier and nutritious supply of food. The objective of the research is to analyze to what extent European 2007-2013 and 2014-2020 rural development programmes address the nexus between agriculture, food, health, and nutrition to respond to the evolving dietary needs. The research carries out a quali-quantitative content analysis on all 210 European rural development programmes. Results show that the interconnection between agriculture, food, health, and nutrition is present, with differences in the European agricultural and rural policy programming periods. The main interlinking issues of the nexus are food safety, food quality, diseases, nutritional aspect, animal health and welfare, plant health, and environmental health. Healthier and nutritious food-related issues are emerging, addressing dietary needs, and sustaining consumer food trends. Healthy and nutritious food is pursued by combating foodborne communicable diseases and non-communicable diseases. The future Common Agricultural Policy, including its rural dimensions, should support the consumption of healthy foods produced in ways that are environmentally and economically sustainable.
Antonella Samoggia; Aldo Bertazzoli; Arianna Ruggeri. European Rural Development Policy Approaching Health Issues: An Exploration of Programming Schemes. International Journal of Environmental Research and Public Health 2019, 16, 2973 .
AMA StyleAntonella Samoggia, Aldo Bertazzoli, Arianna Ruggeri. European Rural Development Policy Approaching Health Issues: An Exploration of Programming Schemes. International Journal of Environmental Research and Public Health. 2019; 16 (16):2973.
Chicago/Turabian StyleAntonella Samoggia; Aldo Bertazzoli; Arianna Ruggeri. 2019. "European Rural Development Policy Approaching Health Issues: An Exploration of Programming Schemes." International Journal of Environmental Research and Public Health 16, no. 16: 2973.
Community Supported Agriculture (CSA) is a direct partnership between producer(s) and a group of consumers/members to share the risks and responsibilities of farming activities. CSA aims at producing and providing environmentally, socially, economically, and nutritionally sustainable food. Past research has focused on CSA members’ motivations. This research aims to gain a better understanding of CSA farmers’ perceived benefits and drawbacks in managing a CSA farm, and whether CSA management perception varies in different countries. The research collected data from 35 farmers that were based in the United States (US) and Hungary (HU). Data elaboration includes a one-way Anova test, Chi-square test, principal component analysis, and multiple multivariate linear regressions. The results support that US and HU farmers have similar positive perceptions of CSA farming management, especially in food quality, nutritional value products, environmental, and community benefits. The main differences concentrate on economic, financial, and management perceptions. CSA success as an alternative agro-food production and distribution system relies on the capability to involve CSA members. Therefore, CSA farmers’ management skills may evolve to ensure the performance of communication and community engaging practices. The main CSA concern is ensuring a fair income and living wage for the farmers and labor force. There is a need for better balancing non-monetary and monetary benefits for the farmers.
Antonella Samoggia; Chiara Perazzolo; Piroska Kocsis; Margherita Del Prete. Community Supported Agriculture Farmers’ Perceptions of Management Benefits and Drawbacks. Sustainability 2019, 11, 3262 .
AMA StyleAntonella Samoggia, Chiara Perazzolo, Piroska Kocsis, Margherita Del Prete. Community Supported Agriculture Farmers’ Perceptions of Management Benefits and Drawbacks. Sustainability. 2019; 11 (12):3262.
Chicago/Turabian StyleAntonella Samoggia; Chiara Perazzolo; Piroska Kocsis; Margherita Del Prete. 2019. "Community Supported Agriculture Farmers’ Perceptions of Management Benefits and Drawbacks." Sustainability 11, no. 12: 3262.
Coffee is popular worldwide and consumption is increasing, particularly in non-traditional markets. There is evidence that coffee consumption may have beneficial health effects. Consumers’ beliefs in the health benefits of coffee are unclear. The study aimed at analyzing consumers’ perceptions of coffee health benefits, consumption and purchasing motives of coffee consumers with positive perceptions of coffee health benefits, and willingness to pay for coffee with associated health claims. Data were collected through a face-to-face survey with consumers, resulting in a convenience sample of 250 questionnaires valid for data elaboration. Results were elaborated with factor analysis and logistic regression analysis. Findings revealed that a relevant minority of consumers believed that coffee could have positive health effects. The consumer with a positive perception of coffee health benefits is mostly male, young, works, is familiar with non-espresso-based coffee, consumes a limited amount of coffee (generally not for breakfast and often in social settings), and buys coffee at retail outlets. Consumers drink coffee for its energetic and therapeutic effects. Coffee consumption is still price-driven, but consumers are interested in purchasing coffee with associated health claims. There is the opportunity to improve the perception of coffee health benefits in consumers’ minds.
Antonella Samoggia; Bettina Riedel. Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing. Nutrients 2019, 11, 653 .
AMA StyleAntonella Samoggia, Bettina Riedel. Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing. Nutrients. 2019; 11 (3):653.
Chicago/Turabian StyleAntonella Samoggia; Bettina Riedel. 2019. "Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing." Nutrients 11, no. 3: 653.
Alessandra Castellini; Antonella Samoggia. Millennial consumers’ wine consumption and purchasing habits and attitude towards wine innovation. Wine Economics and Policy 2018, 7, 128 -139.
AMA StyleAlessandra Castellini, Antonella Samoggia. Millennial consumers’ wine consumption and purchasing habits and attitude towards wine innovation. Wine Economics and Policy. 2018; 7 (2):128-139.
Chicago/Turabian StyleAlessandra Castellini; Antonella Samoggia. 2018. "Millennial consumers’ wine consumption and purchasing habits and attitude towards wine innovation." Wine Economics and Policy 7, no. 2: 128-139.
This paper presents a systematic literature review of consumer research towards coffee with the objective to identify and categorize motives, preferences and attributes of coffee consumption and purchasing behavior. Research papers were analyzed in terms of main characteristics and components (study type, research methodology, sampling, and product type). The review gives a systematic overview of the heterogeneous group of concepts and approaches that have been used so far to examine consumer behavior towards coffee. Results provide a model of key determinants for coffee consumption that can be grouped into the categories, (1) personal preferences, (2) economic attributes, (3) product attributes, (4) context of consumption, and (5) socio-demographics. The findings also show that there is a strong focus on coffee sustainability.
Antonella Samoggia; Bettina Riedel. Coffee consumption and purchasing behavior review: Insights for further research. Appetite 2018, 129, 70 -81.
AMA StyleAntonella Samoggia, Bettina Riedel. Coffee consumption and purchasing behavior review: Insights for further research. Appetite. 2018; 129 ():70-81.
Chicago/Turabian StyleAntonella Samoggia; Bettina Riedel. 2018. "Coffee consumption and purchasing behavior review: Insights for further research." Appetite 129, no. : 70-81.
Palm oil is the world most used vegetable oil and its use as food ingredient is criticized for creating environmental, socio-economic, and health sustainability challenges. In Europe, the debate on palm oil sustainability has strongly intensified in the latest years involving several agri-food chain actors and stakeholders. The research explores Twitter content of key palm oil agri-food chain actors on palm oil multiple sustainability dimensions, focusing on the European context. First, the study applied a qualitative deductive approach to categorize palm oil sustainability dimensions. Second, among the 463 palm oil agri-food chain companies identified, 198 have an active Twitter account, including world palm oil producers, European bakery and chocolate manufacturers, and European food retailers. One hundred seven accounts tweet on palm oil. Third, a term frequency analysis and an in-depth textual analysis of tweets on palm oil sustainability issues were carried out. Results confirms that all agri-food chain actors communicate about palm oil sustainability, adopting a multi-dimension outlook. Palm oil producers actively use Twitter to promote palm oil sustainability, whereas European manufacturers and retailers limit their activity to react to consumers' questioning. Whereas palm oil producers tend to shape consumers' opinion over the benefits and the opportunities of palm oil use, food manufacturers and retailers adopt a purely informative approach on sustainability certification, avoiding the engagement over sensitive issues. Health is the most mentioned sustainability dimension. The study also confirms differences between agri-food chain actors' marketing communication. Finally, the study confirms that, in the case of sensitive issues, as for palm oil sustainability, Twitter is as able to drive companies' communication.
Arianna Ruggeri; Antonella Samoggia. Twitter communication of agri-food chain actors on palm oil environmental, socio-economic, and health sustainability. Journal of Consumer Behaviour 2017, 17, 75 -93.
AMA StyleArianna Ruggeri, Antonella Samoggia. Twitter communication of agri-food chain actors on palm oil environmental, socio-economic, and health sustainability. Journal of Consumer Behaviour. 2017; 17 (1):75-93.
Chicago/Turabian StyleArianna Ruggeri; Antonella Samoggia. 2017. "Twitter communication of agri-food chain actors on palm oil environmental, socio-economic, and health sustainability." Journal of Consumer Behaviour 17, no. 1: 75-93.
There are many research on consumer perception of fish product attributes. To increase fish consumption, as recommended by international health organizations and dietary guidelines, there is a need to better understand what drives consumers to fish consumption behaviour. The objective of the research is to explore determinants of fish frequency consumption, with focus on healthy attitude and socio-demographic or family structure characteristics. The research interviewed 740 consumers face-to-face. Data elaboration includes a factor analysis, with PCA and Varimax rotation, and multiple multivariate linear regressions. Results show that consumer health-orientation and social influences are better drivers to increase fish consumption frequency, compared to socio-economic characteristics, including households with children. Easing consumer time constraints and fish purchasing favor convenience and at home fish consumption frequency. Given the health advantages of higher fish consumption, government initiatives should support fish food industry marketing strategies.
Antonella Samoggia; Alessandra Castellini. Health-Orientation and Socio-Demographic Characteristics as Determinants of Fish Consumption. Journal of International Food & Agribusiness Marketing 2017, 30, 211 -226.
AMA StyleAntonella Samoggia, Alessandra Castellini. Health-Orientation and Socio-Demographic Characteristics as Determinants of Fish Consumption. Journal of International Food & Agribusiness Marketing. 2017; 30 (3):211-226.
Chicago/Turabian StyleAntonella Samoggia; Alessandra Castellini. 2017. "Health-Orientation and Socio-Demographic Characteristics as Determinants of Fish Consumption." Journal of International Food & Agribusiness Marketing 30, no. 3: 211-226.
The objective of the research is to explore Italian customers’ perceptions of fish and seafood fast-casual foodservice restaurants, so to identify expected food, environmental, and organizational attributes’ importance. The sample includes 600 fish and seafood customers interviewed face to face. Data elaboration included an exploratory factor analysis on fast-casual food and restaurant attributes, followed by chi-square and ANOVA to profile customers’ perception towards the level of importance of the factors. Hygiene, personnel, and sensorial attributes are the three most important factors for all groups of customers. Gender and age are the most differentiating socio-economic characteristics. This study is a pioneering research on a restaurant format expanding in European countries and validated an attribute assessment scale for fast-casual restaurants. Results suggest the following managerial implications useful to define investment strategies: guaranteeing high hygiene standards, investing on personnel quality, offering tasty and good food, and targeting strategies focused on customers’ lifestyle.
Alessandra Castellini; Antonella Samoggia. Customers’ Perception of Fish Fast-Casual Restaurants. Journal of Food Products Marketing 2017, 24, 348 -371.
AMA StyleAlessandra Castellini, Antonella Samoggia. Customers’ Perception of Fish Fast-Casual Restaurants. Journal of Food Products Marketing. 2017; 24 (3):348-371.
Chicago/Turabian StyleAlessandra Castellini; Antonella Samoggia. 2017. "Customers’ Perception of Fish Fast-Casual Restaurants." Journal of Food Products Marketing 24, no. 3: 348-371.