Choong-Ki Lee (Ph.D.) is a Professor in the College of Hotel and Tourism Management at Kyung Hee University, Seoul, South Korea. His research includes valuation of ecotourism resources, forecasting tourism demand, the economic impact of tourism, motivation of mega-events, resident perceptions toward casino development, and corporate social responsibility. He has published over 150 papers in internationally reputed journals. He currently serves on the editorial boards of Tourism Management, Journal of Travel & Tourism Marketing, International Gambling Studies, and Asia Pacific Journal of Tourism Research.