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Choong-Ki Lee (Ph.D.) is a Professor in the College of Hotel and Tourism Management at Kyung Hee University, Seoul, South Korea. His research includes valuation of ecotourism resources, forecasting tourism demand, the economic impact of tourism, motivation of mega-events, resident perceptions toward casino development, and corporate social responsibility. He has published over 150 papers in internationally reputed journals. He currently serves on the editorial boards of Tourism Management, Journal of Travel & Tourism Marketing, International Gambling Studies, and Asia Pacific Journal of Tourism Research.
This study expands Carroll’s CSR typology with the public health and safety dimension to examine how the airline industry’s CSR and public health and safety activities influence flight attendants’ organizational identification, self-esteem, and commitment to the company during COVID-19. A total of 342 South Korean flight attendants participated in online surveys. Based on social identity theory and using structural equation modeling (SEM), the study reveals that ethical-, economic-, and philanthropic-CSR and public health and safety are positively related to organizational identification and that all are linked to the self-esteem and organizational commitment of flight attendants. However, legal-CSR did not affect their organizational identification. The results suggest that “public health and safety” should be applied when initiatives aim to enhance flight attendants’ organizational behavior. The study’s findings contribute to the literature by extending the original CSR model and providing theoretical and practical implications for academic researchers and airlines during a pandemic.
Sung-Eun Kang; Choong-Ki Lee; Young-Joo Moon; Yae-Na Park; Courtney Suess. Impact of CSR on Organizational Behavior during a Pandemic: Highlighting Public Health and Safety in the Airline Industry. Sustainability 2021, 13, 9704 .
AMA StyleSung-Eun Kang, Choong-Ki Lee, Young-Joo Moon, Yae-Na Park, Courtney Suess. Impact of CSR on Organizational Behavior during a Pandemic: Highlighting Public Health and Safety in the Airline Industry. Sustainability. 2021; 13 (17):9704.
Chicago/Turabian StyleSung-Eun Kang; Choong-Ki Lee; Young-Joo Moon; Yae-Na Park; Courtney Suess. 2021. "Impact of CSR on Organizational Behavior during a Pandemic: Highlighting Public Health and Safety in the Airline Industry." Sustainability 13, no. 17: 9704.
This study developed an extended model of goal-direct behavior (EMGB) to investigate the role of non-pharmaceutical interventions (NPIs) in predicting latent cruise travelers’ decision-making process in the COVID-19 pandemic context to foster the growth of a sustainable cruise business. An online survey was conducted for Korean respondents with experience of being on a cruise, and a total of 288 valid data were collected. The proposed model was examined using SmartPLS 3.0. Results show that in general, antecedents of MGB affected the desire, which in turn influenced cruise travelers’ behavioral intentions. Desire was also found to affect NPIs, which influenced behavioral intentions. Results reveal that the perception of COVID-19 affected NPIs and behavioral intention during COVID-19. Findings provide academia with theoretical implications and cruise managers with practical implications.
Wenjie Xu; Hyo-Jin Youn; Choong-Ki Lee. Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior. Sustainability 2021, 13, 5552 .
AMA StyleWenjie Xu, Hyo-Jin Youn, Choong-Ki Lee. Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior. Sustainability. 2021; 13 (10):5552.
Chicago/Turabian StyleWenjie Xu; Hyo-Jin Youn; Choong-Ki Lee. 2021. "Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior." Sustainability 13, no. 10: 5552.
Eunjin Kwon; Haeyoon Jang; Choong-Ki Lee. Corrigendum to ‘Upscale hotel employees’ surface acting: The roles of perceived individualized consideration and emotional intelligence’ Journal of Hospitality and Tourism Management Volume 41(2019) 19–27. Journal of Hospitality and Tourism Management 2021, 47, 496 .
AMA StyleEunjin Kwon, Haeyoon Jang, Choong-Ki Lee. Corrigendum to ‘Upscale hotel employees’ surface acting: The roles of perceived individualized consideration and emotional intelligence’ Journal of Hospitality and Tourism Management Volume 41(2019) 19–27. Journal of Hospitality and Tourism Management. 2021; 47 ():496.
Chicago/Turabian StyleEunjin Kwon; Haeyoon Jang; Choong-Ki Lee. 2021. "Corrigendum to ‘Upscale hotel employees’ surface acting: The roles of perceived individualized consideration and emotional intelligence’ Journal of Hospitality and Tourism Management Volume 41(2019) 19–27." Journal of Hospitality and Tourism Management 47, no. : 496.
Tourists are important destination stakeholders who mainly impact sustainable nature-based tourism destinations. While destinations promote socially responsible programs to protect the environment, tourists' engagement in pro-environmental behaviors is different. This research examined a conceptual framework to investigate tourists' pro-environmental behaviors at an ecological destination through the lens of the Values–Identity–Personal norms (VIP) model and the concept of destination social responsibility (DSR) from economic, environmental, and social perspectives. Examination of the VIP model, with a sample of 433 visitors to a nature-based destination, revealed that tourists' biospheric values, environmental self-identity, and personal norms had significant progressive relationships in influencing pro-environmental behaviors. Furthermore, a latent moderated structural equation analysis revealed that the DSR, particularly the environmental dimension, had a negative moderating effect between personal norms and pro-environmental behaviors. This finding implies that the effect of personal norms on pro-environmental behavior decreases when environmental DSR increases. This result highlights a significant role of destination environmental responsibility in impacting tourists' pro-environmental behaviors. The integrated model enhanced the predictability of pro-environmental behaviors, extending a methodological approach that improved the ability to analyze moderation effects. The findings offer managerial strategies for developing effective DSR messages to promote tourists’ pro-environmental activities.
Sojung Lee; Heelye (Jason) Park; Kyung Hee Kim; Choong-Ki Lee. A moderator of destination social responsibility for tourists’ pro-environmental behaviors in the VIP model. Journal of Destination Marketing & Management 2021, 20, 100610 .
AMA StyleSojung Lee, Heelye (Jason) Park, Kyung Hee Kim, Choong-Ki Lee. A moderator of destination social responsibility for tourists’ pro-environmental behaviors in the VIP model. Journal of Destination Marketing & Management. 2021; 20 ():100610.
Chicago/Turabian StyleSojung Lee; Heelye (Jason) Park; Kyung Hee Kim; Choong-Ki Lee. 2021. "A moderator of destination social responsibility for tourists’ pro-environmental behaviors in the VIP model." Journal of Destination Marketing & Management 20, no. : 100610.
This empirical research contributes to the current knowledge of sustainable destination management by applying nudge and value belief norm theories. The objective of this study is to investigate the effects of sustainable intelligence, destination social responsibility (DSR), biospheric value, and visit experience on pro-environmental behaviour in the eco-tourism site of Upo Wetland, South Korea. This study also compares pro-environmental behaviour across two DSR segments (high and low DSR clusters). Results reveal that sustainable intelligence, biospheric value, DSR, and visit experience at ecotourism sites significantly influence pro-environmental behaviour. Sustainable intelligence exerts the highest effect on pro-environmental behaviour among the variables. The impact of the high DSR group on pro-environmental behaviour is stronger than that on the low DSR group. Thus, managers of ecotourism sites should engage in the high DSR group that does care about sustainable intelligence and biospheric value in environmentally friendly activities.
Choong-Ki Lee; Hossein Olya; Muhammad Shakil Ahmad; Kyung Hee Kim; Min-Jae Oh. Sustainable intelligence, destination social responsibility, and pro-environmental behaviour of visitors: Evidence from an eco-tourism site. Journal of Hospitality and Tourism Management 2021, 47, 365 -376.
AMA StyleChoong-Ki Lee, Hossein Olya, Muhammad Shakil Ahmad, Kyung Hee Kim, Min-Jae Oh. Sustainable intelligence, destination social responsibility, and pro-environmental behaviour of visitors: Evidence from an eco-tourism site. Journal of Hospitality and Tourism Management. 2021; 47 ():365-376.
Chicago/Turabian StyleChoong-Ki Lee; Hossein Olya; Muhammad Shakil Ahmad; Kyung Hee Kim; Min-Jae Oh. 2021. "Sustainable intelligence, destination social responsibility, and pro-environmental behaviour of visitors: Evidence from an eco-tourism site." Journal of Hospitality and Tourism Management 47, no. : 365-376.
This study examines the impact of Hanok experience on tourists’ attitude and behavioral intention using the experience economy ( Pine and Gilmore, 1998 ) and the experienced utility theory ( Kahneman et al., 1997 ). Specifically, the study explores how tourists’ experiences are associated with a Value-Attitude-Behavior (VAB) model in the context of a heritage tourism attraction such as Jeonju Hanok Village in South Korea. A total of 323 responses were examined using SEM analysis. The results revealed that educational, entertainment, and escapism experiences significantly influenced functional value. Functional value had a significant relationship with attitude, which was positively related to behavioral intention. The results indicate the interplay of tourists’ experiences with the VAB model. The study provides theoretical and practical implications for tourism and hospitality academics and practitioners.
Choong-Ki Lee; Yvette Reisinger; Muhammad Shakil Ahmad; Yae-Na Park; Choong-Won Kang. The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model. Journal of Vacation Marketing 2021, 1 .
AMA StyleChoong-Ki Lee, Yvette Reisinger, Muhammad Shakil Ahmad, Yae-Na Park, Choong-Won Kang. The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model. Journal of Vacation Marketing. 2021; ():1.
Chicago/Turabian StyleChoong-Ki Lee; Yvette Reisinger; Muhammad Shakil Ahmad; Yae-Na Park; Choong-Won Kang. 2021. "The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model." Journal of Vacation Marketing , no. : 1.
Non-pharmaceutical interventions (NPIs) become increasingly one of the most significant practices for preventing the spread of a pandemic through the movement of people (e.g., travel and tourism). Past studies argued that individuals’ acceptance of NPIs is adaptive behavior, which increases travel intention during a pandemic. Yet, firm beliefs about the extent to which others accept NPIs are as important as personal willingness to accept NPIs, due to the social and environmental components of public health measures against infectious disease. Thus, this study examined how one’s trust in social NPIs is related to travel intention during a pandemic. Data were collected in South Korea, one of the few countries where no measures to limit human mobility were taken after the COVID-19 pandemic outbreak. Results showed that the trust in social NPIs meditates the relationship between the efforts to navigate travel constraints and intentions to travel during the pandemic.
Jin Young Chung; Choong-Ki Lee; Yae-Na Park. Trust in social non-pharmaceutical interventions and travel intention during a pandemic. Journal of Vacation Marketing 2021, 1 .
AMA StyleJin Young Chung, Choong-Ki Lee, Yae-Na Park. Trust in social non-pharmaceutical interventions and travel intention during a pandemic. Journal of Vacation Marketing. 2021; ():1.
Chicago/Turabian StyleJin Young Chung; Choong-Ki Lee; Yae-Na Park. 2021. "Trust in social non-pharmaceutical interventions and travel intention during a pandemic." Journal of Vacation Marketing , no. : 1.
Limited attention has been given to the investigation of how cultural worldview (CW) affects tourists’ behavioural intention in heritage tourism sites. Thus, this study aims to examine the role of CW in predicting heritage tourists’ behavioural intention by employing two seminal behaviour models, the theory of reasoned action (TRA) and theory of planned behaviour (TPB). The data were collected from 323 heritage travellers who visited Hanok Village in South Korea, where approximately 735 Hanoks (traditional Korean house) were preserved as a popular tourist attraction. The study’s findings demonstrate that tourists’ CW can be an important variable in the prediction and understanding of behavioural intention among heritage tourists and may serve as a proxy for perceived behavioural control. This study also identified that subjective norm was the strongest predictor of behavioural intention among heritage travellers. The overall results support that a positive attitude towards visiting a heritage village, which features Hanoks, strong normative support in their visit intention, and strong CW was positively associated with the behavioural intention of the heritage travellers. Theoretical and practical implications are also discussed to enhance the heritage visitors’ attitude, perception, and behavioural intention.
Choong-Ki Lee; Soo K. Kang; Muhammad Shakil Ahmad; Yae-Na Park; Eunkyoung Park; Choong-Won Kang. Role of cultural worldview in predicting heritage tourists’ behavioural intention. Leisure Studies 2021, 1 -13.
AMA StyleChoong-Ki Lee, Soo K. Kang, Muhammad Shakil Ahmad, Yae-Na Park, Eunkyoung Park, Choong-Won Kang. Role of cultural worldview in predicting heritage tourists’ behavioural intention. Leisure Studies. 2021; ():1-13.
Chicago/Turabian StyleChoong-Ki Lee; Soo K. Kang; Muhammad Shakil Ahmad; Yae-Na Park; Eunkyoung Park; Choong-Won Kang. 2021. "Role of cultural worldview in predicting heritage tourists’ behavioural intention." Leisure Studies , no. : 1-13.
This study explores how COVID-19-induced stress (CID) influences organizational trust, job satisfaction, self-esteem, and commitment in tourism and hospitality organizations. A total of 427 tourism affiliated employees in South Korea participated in an online survey. Using structural equation modelling (SEM), the proposed conceptual model reveals that CID stress in tourism/hospitality employees is negatively related to organizational trust, job satisfaction, and self-esteem which, in turn, is positively related to organizational commitment. CID stress also indirectly affects organizational commitment. The findings have significant strategic implications for tourism and hospitality organizations‒specifically, the provision of instrumental resources (e.g., safety glasses, latex gloves, hand sanitizers, facial masks) to alleviate their employees’ work-related stress during pandemics.
Sung-Eun Kang; Changyeon Park; Choong-Ki Lee; Seunghoon Lee. The Stress-Induced Impact of COVID-19 on Tourism and Hospitality Workers. Sustainability 2021, 13, 1327 .
AMA StyleSung-Eun Kang, Changyeon Park, Choong-Ki Lee, Seunghoon Lee. The Stress-Induced Impact of COVID-19 on Tourism and Hospitality Workers. Sustainability. 2021; 13 (3):1327.
Chicago/Turabian StyleSung-Eun Kang; Changyeon Park; Choong-Ki Lee; Seunghoon Lee. 2021. "The Stress-Induced Impact of COVID-19 on Tourism and Hospitality Workers." Sustainability 13, no. 3: 1327.
Due to the spread of COVID-19 and restrictions on international travel, popular destinations around the world have experienced an influx of domestic tourists. Regardless of the economic benefits that tourists could bring, residents have expressed their concerns about the health risks that would accompany tourists. Residents are not risk-proof or risk-tolerant, but the literature to date has overlooked the relevance and importance of residents' perceived risk associated with tourists. Addressing this research gap, this study investigated how residents’ perceived risk, emotional solidarity, and support for tourism were interrelated amid the pandemic. It was found that perceived risk was negatively associated with emotional solidarity and support for tourism, and emotional solidarity had a positive impact on support for tourism. Also, emotional solidarity was a partial mediator between perceived risk and support for tourism. Theoretical and practical implications of the findings are discussed within the closing of the article.
Dongoh Joo; Wenjie Xu; Juhee Lee; Choong-Ki Lee; Kyle Maurice Woosnam. Residents’ perceived risk, emotional solidarity, and support for tourism amidst the COVID-19 pandemic. Journal of Destination Marketing & Management 2021, 19, 100553 .
AMA StyleDongoh Joo, Wenjie Xu, Juhee Lee, Choong-Ki Lee, Kyle Maurice Woosnam. Residents’ perceived risk, emotional solidarity, and support for tourism amidst the COVID-19 pandemic. Journal of Destination Marketing & Management. 2021; 19 ():100553.
Chicago/Turabian StyleDongoh Joo; Wenjie Xu; Juhee Lee; Choong-Ki Lee; Kyle Maurice Woosnam. 2021. "Residents’ perceived risk, emotional solidarity, and support for tourism amidst the COVID-19 pandemic." Journal of Destination Marketing & Management 19, no. : 100553.
This study examined mothers’ online community (OC) use and its structural relationship with parental stress, social support, and quality of life (QoL) under the social perspective of leisure and the theory of social support as a stress buffer. The population comprised employed mothers in two countries, Korea and Taiwan, which constitute appropriate settings for cross-cultural comparisons in the context of mothers’ OC use. The online questionnaire was distributed to 12 Korean mothers’ OCs and 14 Taiwanese mothers’ OCs, targeting employed mothers who have at least one child under seven-years-old and access mothers’ OCs on a regular basis. A total of 232 Korean and 303 Taiwanese responses were analyzed to examine the structural relationships among four key variables using structural equation modelling in AMOS 20. This study confirms that more parental stress leads to worse QoL. However, more parental stress results in less frequent participation in OCs, and OC use exerts a negative influence on QoL, which contradicts the hypothesized positive correlations. In comparison among Korean and Taiwanese mothers, Korean respondents showed a stronger influence of parental stress to mobilize more social support than did Taiwanese. This multidisciplinary study contributes to expanding the literature in noncommercial OCs, employed mothers in online leisure, and online social support in cross-cultural settings to promote the sustainability of families’ wellbeing.
So Bae; Po-Ju Chang; Choong-Ki Lee. Structural Relationships among Online Community Use, Parental Stress, Social Support, and Quality of Life between Korean and Taiwanese Employed Mothers. Sustainability 2020, 12, 10681 .
AMA StyleSo Bae, Po-Ju Chang, Choong-Ki Lee. Structural Relationships among Online Community Use, Parental Stress, Social Support, and Quality of Life between Korean and Taiwanese Employed Mothers. Sustainability. 2020; 12 (24):10681.
Chicago/Turabian StyleSo Bae; Po-Ju Chang; Choong-Ki Lee. 2020. "Structural Relationships among Online Community Use, Parental Stress, Social Support, and Quality of Life between Korean and Taiwanese Employed Mothers." Sustainability 12, no. 24: 10681.
In the digital age, virtual reality (VR) has become a new tool for destination marketing. Building on flow theory and the stimuli-organism-response model, this study examined the psychological process through which the VR travel evokes flow and leads to satisfaction and visit intention. Two key attributes of VR travel, sense and information quality, were identified and found to positively influence tourists’ flow experience. Flow in VR travel consisted of multiple dimensions (telepresence, focused attention, and temporal distortion). Only telepresence and focused attention positively led to a high level of satisfaction. The former had a stronger effect than the latter. The effect of temporal distortion on satisfaction was not significant. Satisfaction with the VR tour experience also positively led to visits to the focal destination of the VR travel.
Sohyun An; Youngjoon Choi; Choong-Ki Lee. Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention. Journal of Destination Marketing & Management 2020, 19, 100492 .
AMA StyleSohyun An, Youngjoon Choi, Choong-Ki Lee. Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention. Journal of Destination Marketing & Management. 2020; 19 ():100492.
Chicago/Turabian StyleSohyun An; Youngjoon Choi; Choong-Ki Lee. 2020. "Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention." Journal of Destination Marketing & Management 19, no. : 100492.
Estimates suggest that the protest in Hong Kong led to a decrease in tourism to approximately one third, in comparison to the previous year. Hence, a better understanding of the underlying reasons tourists do not visit a destination during protests, could assist future destinations in maintaining tourism demand. To better understand this phenomenon, this study examined travelers’ decision-making processes utilizing an extended model of goal-directed behavior (EMGB) by incorporating perceived risk as a formative second order factor and intervention as a moderator. Results revealed that perceived risk and intervention played significant roles within the EMGB model. Results of the study provide both theoretical and managerial implications by suggesting strategies to incorporate important variables during protests.
Myung Ja Kim; Choong-Ki Lee; James F. Petrick; Young Sik Kim. The influence of perceived risk and intervention on international tourists’ behavior during the Hong Kong protest: Application of an extended model of goal-directed behavior. Journal of Hospitality and Tourism Management 2020, 45, 622 -632.
AMA StyleMyung Ja Kim, Choong-Ki Lee, James F. Petrick, Young Sik Kim. The influence of perceived risk and intervention on international tourists’ behavior during the Hong Kong protest: Application of an extended model of goal-directed behavior. Journal of Hospitality and Tourism Management. 2020; 45 ():622-632.
Chicago/Turabian StyleMyung Ja Kim; Choong-Ki Lee; James F. Petrick; Young Sik Kim. 2020. "The influence of perceived risk and intervention on international tourists’ behavior during the Hong Kong protest: Application of an extended model of goal-directed behavior." Journal of Hospitality and Tourism Management 45, no. : 622-632.
Although cultural worldview and authenticity have been suggested to be important concepts, little research has been conducted to explore their roles in the decision-making process for visiting heritage destinations. Thus, this study developed a theoretical framework using an extended model of goal-directed behavior (MGB) to determine whether cultural worldview and authenticity play important roles in understanding the decision-making process. An onsite survey was conducted for tourists (n = 323) who visited Hankok (traditional Korean house) village. Results revealed that both cultural worldview and authenticity influence tourists' decision-making process using MGB with authenticity having a greater impact on the process than cultural worldview. Results also revealed that both cultural worldview and authenticity are indirectly related to desire and behavioral intention. Desire was also found to play an important mediating role between antecedents of MGB and behavioral intention. It is believed the results provide important theoretical and managerial implications related to heritage tourists’ decision-making process.
Choong-Ki Lee; Muhammad Shakil Ahmad; James F. Petrick; Yae-Na Park; Eunkyoung Park; Choong-Won Kang. The roles of cultural worldview and authenticity in tourists’ decision-making process in a heritage tourism destination using a model of goal-directed behavior. Journal of Destination Marketing & Management 2020, 18, 100500 .
AMA StyleChoong-Ki Lee, Muhammad Shakil Ahmad, James F. Petrick, Yae-Na Park, Eunkyoung Park, Choong-Won Kang. The roles of cultural worldview and authenticity in tourists’ decision-making process in a heritage tourism destination using a model of goal-directed behavior. Journal of Destination Marketing & Management. 2020; 18 ():100500.
Chicago/Turabian StyleChoong-Ki Lee; Muhammad Shakil Ahmad; James F. Petrick; Yae-Na Park; Eunkyoung Park; Choong-Won Kang. 2020. "The roles of cultural worldview and authenticity in tourists’ decision-making process in a heritage tourism destination using a model of goal-directed behavior." Journal of Destination Marketing & Management 18, no. : 100500.
The purpose of this study is to examine how tourists' self-congruity and emotional solidarity are related and how this thereby influences travel satisfaction and destination loyalty. Notably, the roles that the different dimensions (i.e., communality and fairness) of intragroup emotional solidarity played between the constructs were scrutinized for an enhanced understanding of the relationships. Addressing these research questions, this study collected survey data from South Korean tourists to Korea's Demilitarized Zone (DMZ)—a destination of symbolic and emotional significance to Koreans—and analyzed them via structural equation modelling. Results demonstrated positive relationships between self-congruity and all emotional solidarity dimensions. However, only fairness was a meaningful predictor of travel satisfaction which then translated into destination loyalty. The findings indicate that in an emotional destination like the DMZ, self-congruity with the destination can give rise to emotional solidarity toward others, but emotional solidarity dimensions may function differently in triggering further changes in travel satisfaction or destination loyalty. Implications for theory and practice are discussed within the close of the article.
Dongoh Joo; Kyle Maurice Woosnam; Sojung Lee; Choong Ki Lee. Destination loyalty as explained through self-congruity, emotional solidarity, and travel satisfaction. Journal of Hospitality and Tourism Management 2020, 45, 338 -347.
AMA StyleDongoh Joo, Kyle Maurice Woosnam, Sojung Lee, Choong Ki Lee. Destination loyalty as explained through self-congruity, emotional solidarity, and travel satisfaction. Journal of Hospitality and Tourism Management. 2020; 45 ():338-347.
Chicago/Turabian StyleDongoh Joo; Kyle Maurice Woosnam; Sojung Lee; Choong Ki Lee. 2020. "Destination loyalty as explained through self-congruity, emotional solidarity, and travel satisfaction." Journal of Hospitality and Tourism Management 45, no. : 338-347.
This study explores the decision-making process of tourists visiting Guilin, China as an ecotourism destination. An extended model of goal-directed behavior with the inclusion of place attachment and destination image is employed to understand tourists’ revisit intention. This study finds several substantial variables that contribute to leading the behavioral intention of tourists. Results reveal that tourist attitude, positive anticipated emotion, and perceived behavioral control positively influence desire. Tourist desire to visit a destination is an important predictor of behavioral intention, and desire plays a substantial mediating role between attitude, positive anticipated emotion, perceived behavioral control, and behavioral intention. The image of an ecotourism destination is an important antecedent of attitude, perceived behavioral control, and subjective norm. The destination image indirectly influences behavioral intention through attitude, subjective norm, and perceived behavioral control. Destination image also has a direct effect on place attachment, which in turn influences behavioral intention. Findings provide a theoretical framework of understanding tourist behavior and contribute guidelines for developing sustainable ecotourism for central and local governments.
Mei-Lan Jin; Youngjoon Choi; Choong-Ki Lee; Muhammad Ahmad. Effects of Place Attachment and Image on Revisit Intention in an Ecotourism Destination: Using an Extended Model of Goal-Directed Behavior. Sustainability 2020, 12, 7831 .
AMA StyleMei-Lan Jin, Youngjoon Choi, Choong-Ki Lee, Muhammad Ahmad. Effects of Place Attachment and Image on Revisit Intention in an Ecotourism Destination: Using an Extended Model of Goal-Directed Behavior. Sustainability. 2020; 12 (18):7831.
Chicago/Turabian StyleMei-Lan Jin; Youngjoon Choi; Choong-Ki Lee; Muhammad Ahmad. 2020. "Effects of Place Attachment and Image on Revisit Intention in an Ecotourism Destination: Using an Extended Model of Goal-Directed Behavior." Sustainability 12, no. 18: 7831.
Given the growing interest in the Korean Demilitarized Zone (DMZ) as a tourism destination, this study investigated DMZ tourists' place attachment and tourism development support, by identifying the importance of perceived similarity and shared beliefs in symbolic, touristic, and preservation values. Using survey data collected from 378 DMZ tourists, this study revealed that perceived similarity was a significant antecedent of shared beliefs, which further influenced place attachment and support for tourism development. In particular, shared touristic value had a direct impact on place attachment, while symbolic and preservation values influenced tourism development support only. This study adds to the burgeoning research on DMZ tourism and offers a unique approach to evaluate destination values from tourists' sociological perspectives. This study suggests managerial guidance on how the destination can develop the DMZ as a tourism destination, concerning tourists’ perspectives and shared beliefs highlighting key values associated with the place.
Sojung Lee; Dongoh Joo; Choong-Ki Lee; Kyle Maurice Woosnam. Korean DMZ tourists' perceived similarity and shared beliefs in predicting place attachment and support for tourism development. Journal of Destination Marketing & Management 2020, 18, 100467 .
AMA StyleSojung Lee, Dongoh Joo, Choong-Ki Lee, Kyle Maurice Woosnam. Korean DMZ tourists' perceived similarity and shared beliefs in predicting place attachment and support for tourism development. Journal of Destination Marketing & Management. 2020; 18 ():100467.
Chicago/Turabian StyleSojung Lee; Dongoh Joo; Choong-Ki Lee; Kyle Maurice Woosnam. 2020. "Korean DMZ tourists' perceived similarity and shared beliefs in predicting place attachment and support for tourism development." Journal of Destination Marketing & Management 18, no. : 100467.
This study investigated the behavioral intention of tourists participating in dark tourism site associated with their views on war (VOW). By employing a mixed-method approach, the study extracted the underlying dimensions of VOW and tested the extended Theory of Planned Behavior (TPB) in conjunction with visitors’ VOW. The study found positive and significant relationships between VOW and behavioral constructs of TPB (attitude, subjective norm, and perceived behavioral control). The results also showed that attitude, subjective norm, and perceived behavioral control played significant mediating roles in the relationship between VOW and behavioral intention, supporting the indirect effect of VOW.
Yuxian Juan; Soo K. Kang; Choong-Ki Lee; Youngjoon Choi; Yvette Reisinger. Understanding views on war in dark tourism: a mixed-method approach. Journal of Travel & Tourism Marketing 2020, 37, 823 -835.
AMA StyleYuxian Juan, Soo K. Kang, Choong-Ki Lee, Youngjoon Choi, Yvette Reisinger. Understanding views on war in dark tourism: a mixed-method approach. Journal of Travel & Tourism Marketing. 2020; 37 (7):823-835.
Chicago/Turabian StyleYuxian Juan; Soo K. Kang; Choong-Ki Lee; Youngjoon Choi; Yvette Reisinger. 2020. "Understanding views on war in dark tourism: a mixed-method approach." Journal of Travel & Tourism Marketing 37, no. 7: 823-835.
This study aims to identify the role of integrated resort customers' value co-creation attitude on their co-creation behavior by applying service-dominant logic in the integrated resort setting. The proposed model is tested using data collected from five integrated resort sites in Croatia. Partial least squares structural equation modeling is used to explore the relative impact of multidimensional value co-creation attitude, including interaction, knowledge sharing, and responsive attitudes, on customers' co-creation behavior (i.e. participation and citizenship behavior) toward integrated resorts. Findings suggest that customers' interaction and responsive attitudes positively influence their future behavioral intention. In addition, customers' participation behavior significantly and positively mediates the relationship between their responsive attitude and citizenship behavior. Given the importance of understanding and managing customers’ experience, findings are also beneficial for academic researchers and integrated resort service providers.
Jiseon Ahn; Ki-Joon Back; Petra Barišić; Choong-Ki Lee. Co-creation and integrated resort experience in Croatia: The application of service-dominant logic. Journal of Destination Marketing & Management 2020, 17, 100443 .
AMA StyleJiseon Ahn, Ki-Joon Back, Petra Barišić, Choong-Ki Lee. Co-creation and integrated resort experience in Croatia: The application of service-dominant logic. Journal of Destination Marketing & Management. 2020; 17 ():100443.
Chicago/Turabian StyleJiseon Ahn; Ki-Joon Back; Petra Barišić; Choong-Ki Lee. 2020. "Co-creation and integrated resort experience in Croatia: The application of service-dominant logic." Journal of Destination Marketing & Management 17, no. : 100443.
Despite the increasing amount of attention paid to virtual reality (VR) tourism and the rising importance of VR tourism, a theoretically integrated model of behavior has not been developed. To fill this void, we build and test a framework based on both innovation diffusion and uses and gratifications theories to explain why people participate in VR tourism. The moderating role of VR tourists’ technology readiness (optimism and innovativeness) between subjective well-being and behavioral intention is also examined. Results demonstrate that authentic experience and subjective well-being are affected by simplicity, benefit, compatibility (attributes of innovation diffusion), informativeness, social interactivity, and playfulness (uses and gratifications attributes). Behavioral intention is more positively influenced by subjective well-being than by authentic experience. The moderating role of technology readiness between subjective well-being and behavioral intention is stronger in individuals with high optimism and innovativeness than their counterparts with low optimism and innovativeness.
Myung Ja Kim; Choong-Ki Lee; Michael W. Preis. The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness. Telematics and Informatics 2020, 49, 101349 .
AMA StyleMyung Ja Kim, Choong-Ki Lee, Michael W. Preis. The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness. Telematics and Informatics. 2020; 49 ():101349.
Chicago/Turabian StyleMyung Ja Kim; Choong-Ki Lee; Michael W. Preis. 2020. "The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness." Telematics and Informatics 49, no. : 101349.