Alba-María Martínez-Sala holds a Ph.D. degree in Fine Arts (Art and Graphic Design) and an Extraordinary Doctorate Award from the Miguel Hernández University (2015-2016). She has a degree in Information Sciences (Advertising and Public Relations) (Complutense University of Madrid). She is a Doctor Assistant Professor (Associate Professor by ANECA and AVAP) at the University of Alicante (UA), in the Department of Communication and Social Psychology (Official Degree and Official Masters). Her main lines of research focus on the area of communication and digital marketing strategies in both the public and private spheres. She belongs to the MAE-CO and AgeCOM (UA) and GCE (Private Technical University of Loja, Ecuador) research groups. She has been distinguished as an honorary professor by the Catholic University of Miami (USA).