Tourist destinations increasingly sustain their consolidation, promotion, and development from gastronomy. This research aims to contribute to the scientific literature analyzing the relationship between tourism and gastronomy for the specific case of the Costa del Sol (Spain) from tourists’ experiences of different nationalities who have visited the area. The methodology has been based on questionnaires applied to foreign travellers, after the gastronomic tasting of lunch or dinner in typical beach restaurants, called “chiringuitos”. Results show the existence of different segments of tourists based on their attitude towards local cuisine. Three groups have been identified, with different gastronomic predispositions and knowledge, and it is concluded that there are different levels of satisfaction and motivations in tourists, as they are identified in one segment or the other.

Purpose The purpose of this paper is the segmentation of the spectators attending a music festival in the city of Córdoba, Spain, according to their musical preferences. Design/methodology/approach In order to achieve this objective, the methodology used in the research consisted of the application of a group of multivariable techniques and in the realisation of a post hoc singlevariate ANOVA analysis. Findings The principal conclusion resulting from this research is that there are different musical preferences with respect to the spectators at a music festival. Practical implications The main practical application of this research focusses on knowing the principal factors that determine musical preferences of the persons attending the festival. Originality/value The principal originality factor and innovation is analysing how the spectators of a music festival that has been held for many years attend with different motivations with respect to their musical preferences.

Tourism co-creation has attracted a great deal of academic interest in recent years due to its important role in promoting the image and economic development of destinations. The emergence of new technologies has significantly changed the relationship between tourists and destinations. The main objective of this article is to visualise the structure and trends of tourism co-creation research between 2008 and 2024. Using mapping techniques, our study shows the relevance of research related to Tourism Experiences and New Technologies and, to a lesser extent, Service Domain Logic (SDL) for the period 2008 to 2024. However, three new research themes have emerged since 2016: Loyalty and Satisfaction, Hospitality and Coronavirus and Sharing Economy. The findings contribute to a broad and diverse understanding of the concept of value co-creation in the tourism industry, which can provide important insights for destination marketing organisations (DMOs) and policy makers in formulating management strategies to enhance destination branding and competitiveness.

Purpose: Researchers have become aware of the importance of festivals as a phenomenon worthy of studying, but in-depth studies of cultural festivals are lacking. The purpose of this study is to describe the attributes of cultural festivals, specifically theatre festivals and examine the motivations to organise them. Similarly, this study seeks to discover the type of tourist that attends these types of festivals. Design/methodology/approach: A questionnaire was applied to a representative sample of tourists who visited one of the most prestigious festivals in the international panorama: Almagro International Festival of Classical Theatre. A non-probabilistic technical sample was used. Tabulation of the data was performed by the study group using the SPSS, v. 23. Findings: This study makes a segmentation of the tourists who attend the festival based on their motivations. Using this segmentation, the authors analyse the socio-demographic characteristics and tourists’ behaviour, as well as their experience at the festival. Amongst the higher-rated attributes of the festival are care and service organisation and interpretative quality of the actors and/or theatre company. Research limitations/implications: The main practical application of this study is to help understand the peculiarities of each segment of visitors and their evaluation of the destination to create tourist and cultural products that provide greater satisfaction with respect to their needs. Originality/value: The main value is the novelty of studying this kind of cultural event. The authors analyse the reasons to visit it in relation to the motivations that move the visitors. The authors also study the assessment the tourist does of the qualities of the festival.

The scientific literature regarding ethnocentrism is quite extensive in the fields of marketing, politics and psychology; however, in the realm of tourism it is barely mentioned and there is even less research. This study intends to fill the current bibliometric void in terms of the relationship between ethnocentrism and tourism. Its main goal is to display qualitative and quantitative analysis of ethnocentrism and tourism research from 1991 until September 2022, which enables an inventory of its scientific production. The results show the need for extensive intercultural research in order to obtain a more extensive view of tourist ethnocentrism.

The aim of the present research was to present the typologies of foreign tourists in the city of Granada, Spain, based on their emotional perception and interest in culture using different fieldwork methods. The main obtained results determine four segments of tourists: cultural, alternative, heritage, and emotional. The results also show that, in addition to cultural reasons, tourists presented other types of attractions that encouraged them to visit the city. Regarding the satisfaction variable, the obtained results show that satisfaction increased when cultural reasons had a strong influence on the tourists’ choice of destination. This research contributes to identifying the characteristics of the different visitor segments, with the aim of designing tourist and cultural products that can more efficiently satisfy their needs. This will have a positive impact on the economic development of the city of Granada with an increase in tourist spending, which will lead to an increase in employment and urban development.