Many areas throughout the world are reliant on tourism in its role as a job provider and for stimulating the local economy monetarily. When natural disasters strike, negative ramifications can be overwhelming, particularly to destination image. Considering the agricultural connection of many forms of tourism (i.e. wine tourism) and the increasing prevalence of natural disasters, surprisingly little attention has been paid to tourists’ thoughts and feelings regarding destinations affected by natural disasters. This study explores the tourism implications of natural disasters contextualized in the case of the California wildfires by examining the perceptions of wine tourists (N = 600) who visited a California winery within the past two years. The research culminated in a measure for assessing tourists’ empathy towards natural disasters. Segmentation variables were used to support the measure. Qualitative analysis also revealed themes that substantiate this initial measure development and provide additional insights regarding tourists’ impressions towards destinations impacted by natural disasters. The theoretical contributions and practical implications of this research are discussed.

This article considers key determinants of terroir tourism in the context of organic vineyards in Oregon, US. Emerging from anthropology, climatology, ecology, geography and wine tourism, terroir tourism has been recently recognized to have potential for developing tourism in Oregon. However, research has sought to determine terroir tourism and its characteristics, differentiating it from wine tourism. This case of Oregon will investigate a wine territory through the examination of organic vineyards. The relative importance of terroir within the organic vineyard destinations of Oregon is examined. Determining the characteristics of terroir tourism from a review on terroir and the experience economy 4E framework on wine tourism develops the case into organic vineyards with terroir tourism characteristics. Ultimately, an attempt to further develop wine tourism destinations based on their unique terroir esthetic experiences, and the potential for terroir tourism within the experience economy, is developed.

This research study investigates the importance consumers place on four restaurant dining facets (design, ambience, sociability, food and beverage) to ascertain how these elements contribute to memorable dining experience (MDEs). Restaurant formality and restaurant dining involvement were explored as additional influencing factors within the context of MDEs. Data were collected using an online survey administered to a sample of American diners. Through a measurement model approach, all four facets were found to define restaurant dining environment under MDEs. The findings provide meaningful insights to restaurant managers about how the dining environment of a restaurant can influence consumers’ experience in terms of co-creating memorability. These insights are particularly relevant in the post-pandemic era, when the way consumers interact with restaurant environments may change.

Purpose: The purpose of this study is to examine generational differences in consumer Web 2.0 information source adoption for wine purchasing decisions, particularly social media and internet-based sources. Design/methodology/approach: An online survey resulted in 276 responses from wine consumers residing in Texas, USA. Information source usage was tested in two common purchasing situations: for casual and formal consumption. Chi-square analyses and ANOVA were used to examine differences among the generational cohorts in their use of information sources, levels of objective and subjective wine knowledge, wine involvement and risk perception for the two purchasing situations. Findings: Younger consumers were found to be significantly more inclined to use Web 2.0 information sources, such as wine blogs, wine applications, their contacts’ recommendations on social media and wine experts on social media. Older consumers were more likely to use their own wine knowledge. Of greater interest is that in terms of their reliance on various wine information sources, Generation X behaves as the bridge between Generation Y and Baby Boomers. Generational differences regarding wine involvement, wine knowledge and risk perception also support this notion. Practical implications: The results of this study reinforce the need for wineries to adopt or create strategic initiatives using Web 2.0 elements. This study also suggests that depending on the purchasing context, consumers use certain information sources more than others. Originality/value: This research extends the understanding of the information acquisition process by expanding the types of information sources, and also yields valuable insights for consumers’ off-premise wine purchasing decisions.

Although craft breweries have grown rapidly over the last decade, previous research has primarily focused on the aspects of marketing and consumer preferences. Little is known about authenticity of visitor experiences or perceptual differences that might exist between local and non-local visitors. Furthermore, a valid scale applicable to craft beer settings and authentic hospitality experiences at large is non-existent. This study addressed these research gaps by developing an authenticity scale for measuring craft brewery visitor experiences using a mixed-methods approach (participant observations, semi-structured interviews among brewery visitors, and two waves of survey data collection). A three-factor scale (Core Product Authenticity, Authenticity of Care, and Authenticity of Ambiance) was developed and validated through thematic analysis, and exploratory and confirmatory factor analysis. No significant differences were found between local and non-local brewery visitors. This study sheds light on visitor experience management at craft breweries.

There has been considerable research over two decades exploring the nature of the wine tourism experience from the perspective of consumers and wine industry stakeholders, but there has been little research to date exploring the emergence of wine tourism in the burgeoning Chinese wine industry. This chapter explores the current state of wine tourism in China and suggests possible future avenues for its development in coming years. The chapter begins by outlining the nature of wine tourism experiences and then discusses current knowledge about the engagement of the Chinese market in wine consumption and wine tourism. These sections are followed by a brief overview of the wine industry in China, before a more detailed overview of wine production and wine tourism in three Chinese regions: Shandong, Ningxia and Hebei. The chapter concludes with an assessment of scenarios for the future of wine tourism in China for both domestic and international markets.