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Purpose Mega-sporting events reportedly can offer many tangible and intangible benefits to the host country and regions, such as job creation, image improvement, local pride enhancement, social overhead capital investment and tourism business development. However, a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap, the present study investigates the relationships between event quality, personal involvement, destination image and destination loyalty in the context of event sports tourism in order to provide sporting destination managers with valuable information for sustainable sports tourism development. Design/methodology/approach The authors collected information from 365 domestic tourists who attended the 100th National Sports Festival held in Seoul, South Korea, in 2019. Construct validity of the measurement scale was verified by confirmatory factor analysis (CFA), factor loadings, average variance (AVE) extracted and construct reliability (CR). Reliability of the measurement scale was verified by Cronbach's alpha analysis. The authors utilized structural equation modeling (SEM) with maximum likelihood estimation to analyze the predicted relationships. Findings The findings display the positive impacts of (1) event quality on destination image, (2) personal involvement on destination image, (3) personal involvement on destination loyalty and (4) destination image on destination loyalty. The findings indicate the key roles for event quality and personal involvement in improving destination image and the important roles of personal involvement and destination image in building destination loyalty. Originality/value The present study (1) contributes to the recent debate in the sports tourism literature over the relationship between the destination image and destination loyalty and (2) shows that there is no mediating role of the destination image on the relationship between the event quality and destination loyalty, and personal involvement and destination loyalty.
Yunduk Jeong; Sukkyu Kim. The role of a mega-sporting event in attracting domestic tourists: the case of Seoul. Asia Pacific Journal of Marketing and Logistics 2021, ahead-of-p, 1 .
AMA StyleYunduk Jeong, Sukkyu Kim. The role of a mega-sporting event in attracting domestic tourists: the case of Seoul. Asia Pacific Journal of Marketing and Logistics. 2021; ahead-of-p (ahead-of-p):1.
Chicago/Turabian StyleYunduk Jeong; Sukkyu Kim. 2021. "The role of a mega-sporting event in attracting domestic tourists: the case of Seoul." Asia Pacific Journal of Marketing and Logistics ahead-of-p, no. ahead-of-p: 1.
The spread of SARS-CoV-2 has taken a toll on the sports industry worldwide. One of the key challenges for team managers or marketers is to understand how it affects the decision-making process of sports fans. This study examined the process behind the decision of sports fans to attend sports matches at stadiums amid the pandemic using the theory of planned behavior (TPB), which includes the moderating roles of team identification. Responses were obtained from 269 undergraduate and graduate students who had attended a sports match in 2019. Structural equation modeling was performed to evaluate three factors: the attitude toward attending sports matches, subjective norm, and perceived behavioral control on the decision to attend. In addition, a hierarchical regression analysis was conducted to test the moderating effects of team identification. The findings displayed the positive influences on attendance intention from the perspective of (a) attitude, (b) subjective norm and (c) perceived behavioral control. On the other hand, team identification did not have a moderating effect on the relationships among attitude, subjective norm and perceived behavioral control regarding the intention to attend a sport event. These findings suggest that it is important to grasp the role of volitional and non-volitional processes to explain the how the decision to attend sports matches is made.
Yunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. Examining the Process Behind the Decision of Sports Fans to Attend Sports Matches at Stadiums Amid the SARS-CoV-2 Pandemic: The Case of South Korea. Sustainability 2021, 13, 3403 .
AMA StyleYunduk Jeong, Suk-Kyu Kim, Jae-Gu Yu. Examining the Process Behind the Decision of Sports Fans to Attend Sports Matches at Stadiums Amid the SARS-CoV-2 Pandemic: The Case of South Korea. Sustainability. 2021; 13 (6):3403.
Chicago/Turabian StyleYunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. 2021. "Examining the Process Behind the Decision of Sports Fans to Attend Sports Matches at Stadiums Amid the SARS-CoV-2 Pandemic: The Case of South Korea." Sustainability 13, no. 6: 3403.
This article presents empirical evidence that suggests that there are multiple effects of local government sports event hosting policies. This study is predicated on the notion that the attraction of sports events is a feature of city-level policies. The empirical analysis used a multiple effects model, and the research employed a dual model approach: (a) a sponsorship effect model and (b) a tourism effect model. A questionnaire was administered online, and 383 cases were used for data processing. Confirmatory factor analysis and structural equation modeling were performed using SPSS 25.0 and AMOS 25.0. (a) In the “business model”, it was confirmed that event satisfaction affected sustainable purchase intention only through the sponsor’s social image. (b) The “tourism model” confirmed that event satisfaction affected the intention to engage in positive word of mouth to recommend the destination through both forming a psychological attachment and experiencing emotional satisfaction. Among the event satisfaction factors, service satisfaction was identified as more important than facility satisfaction. As shown by the above results, satisfaction with sports events had simultaneous effects on the persistence of the sponsorship effects model and the persistence of tourism effects. The study concluded that attractive sports events promoted sustainable urban growth.
Jae-Gu Yu; Yun-Duk Jeong; Suk-Kyu Kim. Verifying the Effectiveness of Sports Event Policies for a City’s Sustainable Growth: Focusing on the Multiple Effects. Sustainability 2021, 13, 3285 .
AMA StyleJae-Gu Yu, Yun-Duk Jeong, Suk-Kyu Kim. Verifying the Effectiveness of Sports Event Policies for a City’s Sustainable Growth: Focusing on the Multiple Effects. Sustainability. 2021; 13 (6):3285.
Chicago/Turabian StyleJae-Gu Yu; Yun-Duk Jeong; Suk-Kyu Kim. 2021. "Verifying the Effectiveness of Sports Event Policies for a City’s Sustainable Growth: Focusing on the Multiple Effects." Sustainability 13, no. 6: 3285.
The purpose of this study was to investigate the relationships between perceived coaching behavior (autonomy-supportive and controlling), communication, coach–athlete relationship, and athlete burnout. The study participants comprised 347 Korean active collegiate athletes from 10 sports. The results of the final model indicated that autonomy-supportive coaching was positively related to communication, whereas controlling coaching was negatively related to communication. Communication was positively related to coach–athlete relationship and was negatively related to athlete burnout. Autonomy-supportive coaching was significantly related to both the coach–athlete relationship (positively) and athlete burnout (negatively), whereas controlling coaching was only related to athlete burnout (positively). Coach–athlete relationship was negatively related to athlete burnout. Significant indirect effects were observed. The bootstrapping results indicated that the relationship between autonomy-supportive and athlete burnout was mediated by team communication and the coach–athlete relationship. The study findings enhance our current understanding of the relationships between perceived coaching behavior and athlete burnout and shed light on the important roles of team communication and the coach–athlete relationship in the relationship.
Hunhyuk Choi; Yunduk Jeong; Suk-Kyu Kim. The Relationship between Coaching Behavior and Athlete Burnout: Mediating Effects of Communication and the Coach–Athlete Relationship. International Journal of Environmental Research and Public Health 2020, 17, 8618 .
AMA StyleHunhyuk Choi, Yunduk Jeong, Suk-Kyu Kim. The Relationship between Coaching Behavior and Athlete Burnout: Mediating Effects of Communication and the Coach–Athlete Relationship. International Journal of Environmental Research and Public Health. 2020; 17 (22):8618.
Chicago/Turabian StyleHunhyuk Choi; Yunduk Jeong; Suk-Kyu Kim. 2020. "The Relationship between Coaching Behavior and Athlete Burnout: Mediating Effects of Communication and the Coach–Athlete Relationship." International Journal of Environmental Research and Public Health 17, no. 22: 8618.
With the growth in opportunities for amateur athletes to participate in competitive events, a major challenge for policy-makers of a sporting destination is to understand the role of small-scale recurring sporting events in attracting tourists and the variables that influence active sport tourist behavior. Thus, the purpose of this study was to investigate structural relationships between emotional experiences, perceived value, tourist satisfaction, and destination loyalty within the context of small-scale recurring sporting events by adopting stimulus–organism–response theory. Construct validity of the measurement scale was verified by confirmatory factor analysis, factor loadings, average variance extracted, and construct reliability. Reliability of the measurement scale was verified by Cronbach’s alpha analysis. A structural equation modeling test with maximum likelihood estimation was used to examine structural relationships between variables in the proposed model by analyzing responses of 301 survey participants. Results showed positive impacts of (a) emotional experiences on functional value and emotional value, (b) functional value on tourist satisfaction and destination loyalty, and (c) tourist satisfaction on destination loyalty. The results of this study: (1) show it is meaningful to include emotional experiences in examining active sport tourist behaviors; (2) confirm that both small- and large-scale sporting events should be considered as effective marketing strategies aimed at improving tourist satisfaction and destination loyalty; and (3) provide the effectiveness of applying an extended stimulus–organism–response framework in investigating sports-tourist behavior.
Yunduk Jeong; Euisoo Kim; Suk-Kyu Kim. Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach. Sustainability 2020, 12, 8192 .
AMA StyleYunduk Jeong, Euisoo Kim, Suk-Kyu Kim. Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach. Sustainability. 2020; 12 (19):8192.
Chicago/Turabian StyleYunduk Jeong; Euisoo Kim; Suk-Kyu Kim. 2020. "Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach." Sustainability 12, no. 19: 8192.
Mega-sporting events can bring diverse benefits to the hosting areas, such as job creation and image improvement. However, only a handful of studies have explored the antecedents of destination image—which plays a crucial role in eliciting certain tourist behaviors—and personal involvement. To fill this gap, this study evaluates the relationships among personal involvement, destination image, place attachment, and behavioral intentions in the context of sporting event tourism to provide destination managers useful information for sustainable sports tourism development. We gathered information from 374 international tourists at the FINA (Fédération Internationale de Natation—International Swimming Federation) World Masters Championships Gwangju 2019 in South Korea. We used structural equation modeling was used along with maximum likelihood estimation to examine the predicted relationships. The findings show the positive impacts of (a) personal involvement on destination image, (b) destination image on place attachment, and (c) place attachment on behavioral intentions. Furthermore, (d) place attachment dictated the relationship between destination image and behavioral intentions. The findings confirm the significant role personal involvement plays in the improvement of a destination’s image. To ensure sustainable sports tourism, destination managers are advised to pay close attention to research findings on destination image in the development of their plans.
Yunduk Jeong; Andrew Yu; Suk-Kyu Kim. The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea. Sustainability 2019, 12, 333 .
AMA StyleYunduk Jeong, Andrew Yu, Suk-Kyu Kim. The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea. Sustainability. 2019; 12 (1):333.
Chicago/Turabian StyleYunduk Jeong; Andrew Yu; Suk-Kyu Kim. 2019. "The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea." Sustainability 12, no. 1: 333.
The purpose of this study was to explore structural relationships between emotional experiences, novelty seeking, tourist satisfaction, and destination loyalty in the context of active sport tourism. The study emphasizes the mediating effect tourist satisfaction has on the relationship between emotional experiences and destination loyalty. The validities and reliabilities of the measures used were examined through confirmatory factor analysis (CFA) and correlation analysis using 230 domestic and international participants who attended a marathon race as amateur athletes. Structural equation modeling analysis with maximum likelihood estimation was conducted to investigate relationships between study variables. Findings disclosed the positive impacts of (a) emotional experiences on tourist satisfaction and destination loyalty, (b) novelty seeking on tourist satisfaction, and (c) tourist satisfaction on destination loyalty, and demonstrated that (d) tourist satisfaction fully mediates the relationship between emotional experiences and destination loyalty. Based on its results, this study (a) indicates that emotional experiences play key roles in predicting tourist satisfaction and destination loyalty, (b) provides an example of the merits of the Destination Emotion Scale (DES) in a sport tourism setting, (c) implies that both emotional experiences and novelty seeking should be incorporated into tourist behavior models, and (d) contributes to tourism studies by exploring the mediating effect of tourist satisfaction on the relation between emotional experiences and destination loyalty. Thus, destination managers should manage gorgeous natural views and beautiful cityscapes, and organize various fun events, such as prize and ticket giveaway events, music performances, and charity campaigns for tourists during events.
Yunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. Sustaining Sporting Destinations through Improving Tourists’ Mental and Physical Health in the Tourism Environment: The Case of Korea. International Journal of Environmental Research and Public Health 2019, 17, 122 .
AMA StyleYunduk Jeong, Suk-Kyu Kim, Jae-Gu Yu. Sustaining Sporting Destinations through Improving Tourists’ Mental and Physical Health in the Tourism Environment: The Case of Korea. International Journal of Environmental Research and Public Health. 2019; 17 (1):122.
Chicago/Turabian StyleYunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. 2019. "Sustaining Sporting Destinations through Improving Tourists’ Mental and Physical Health in the Tourism Environment: The Case of Korea." International Journal of Environmental Research and Public Health 17, no. 1: 122.
This study was undertaken to examine structural relationships between event quality, tourist satisfaction, place attachment, and behavioral intentions with emphasis on the mediating effects of tourist satisfaction and place attachment on relations between event quality and behavioral intentions in the context of a small-scale recurring sporting event. Responses obtained from 350 attendees were collected and analyzed. Results showed positive impacts of (a) event quality, tourist satisfaction and place attachment on behavioral intentions, (b) event quality and tourist satisfaction on place attachment, and (c) event quality on tourist satisfaction, and demonstrated (d) tourist satisfaction and place attachment partially mediate relationships between event quality and behavioral intentions and that (e) place attachment partially mediates the relationship between tourist satisfaction and behavioral intentions.
Yunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations. Sustainability 2019, 11, 3073 .
AMA StyleYunduk Jeong, Suk-Kyu Kim, Jae-Gu Yu. Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations. Sustainability. 2019; 11 (11):3073.
Chicago/Turabian StyleYunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. 2019. "Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations." Sustainability 11, no. 11: 3073.
The purpose of this study was to analyze the theoretical model of mind–body exercise and to examine its effect on psychological wellbeing focusing on Pilates. A total of 219 surveys from Pilates participants were analyzed using structural equation modeling. The result of this study indicated service quality has a significant direct effect on participation satisfaction (+). Service quality does not have a significant direct effect on sustainable participation intention. Participation satisfaction has a significant direct effect on positive emotion (+). Participation satisfaction has a significant direct effect on negative emotion (−). Participation satisfaction has a significant direct effect on sustainable participation intention (+). Service quality has a significant indirect effect on sustainable participation intention mediated by participation satisfaction (+). The findings of this study will be valuable data for healthcare experts to establish more effective mental health strategies concerning mind–body exercise.
Suk-Kyu Kim; Jae-Lan Shim; Gun-Soo Han. The Effect of Mind-Body Exercise on Sustainable Psychological Wellbeing Focusing on Pilates. Sustainability 2019, 11, 1977 .
AMA StyleSuk-Kyu Kim, Jae-Lan Shim, Gun-Soo Han. The Effect of Mind-Body Exercise on Sustainable Psychological Wellbeing Focusing on Pilates. Sustainability. 2019; 11 (7):1977.
Chicago/Turabian StyleSuk-Kyu Kim; Jae-Lan Shim; Gun-Soo Han. 2019. "The Effect of Mind-Body Exercise on Sustainable Psychological Wellbeing Focusing on Pilates." Sustainability 11, no. 7: 1977.