This page has only limited features, please log in for full access.

Unclaimed
Yunduk Jeong
Kookmin University, Seongbok-gu, Korea

Honors and Awards

The user has no records in this section


Career Timeline

The user has no records in this section.


Short Biography

The user biography is not available.
Following
Followers
Co Authors
The list of users this user is following is empty.
Following: 0 users

Feed

Earlycite article
Published: 05 May 2021 in Asia Pacific Journal of Marketing and Logistics
Reads 0
Downloads 0

Purpose Mega-sporting events reportedly can offer many tangible and intangible benefits to the host country and regions, such as job creation, image improvement, local pride enhancement, social overhead capital investment and tourism business development. However, a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap, the present study investigates the relationships between event quality, personal involvement, destination image and destination loyalty in the context of event sports tourism in order to provide sporting destination managers with valuable information for sustainable sports tourism development. Design/methodology/approach The authors collected information from 365 domestic tourists who attended the 100th National Sports Festival held in Seoul, South Korea, in 2019. Construct validity of the measurement scale was verified by confirmatory factor analysis (CFA), factor loadings, average variance (AVE) extracted and construct reliability (CR). Reliability of the measurement scale was verified by Cronbach's alpha analysis. The authors utilized structural equation modeling (SEM) with maximum likelihood estimation to analyze the predicted relationships. Findings The findings display the positive impacts of (1) event quality on destination image, (2) personal involvement on destination image, (3) personal involvement on destination loyalty and (4) destination image on destination loyalty. The findings indicate the key roles for event quality and personal involvement in improving destination image and the important roles of personal involvement and destination image in building destination loyalty. Originality/value The present study (1) contributes to the recent debate in the sports tourism literature over the relationship between the destination image and destination loyalty and (2) shows that there is no mediating role of the destination image on the relationship between the event quality and destination loyalty, and personal involvement and destination loyalty.

ACS Style

Yunduk Jeong; Sukkyu Kim. The role of a mega-sporting event in attracting domestic tourists: the case of Seoul. Asia Pacific Journal of Marketing and Logistics 2021, ahead-of-p, 1 .

AMA Style

Yunduk Jeong, Sukkyu Kim. The role of a mega-sporting event in attracting domestic tourists: the case of Seoul. Asia Pacific Journal of Marketing and Logistics. 2021; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Yunduk Jeong; Sukkyu Kim. 2021. "The role of a mega-sporting event in attracting domestic tourists: the case of Seoul." Asia Pacific Journal of Marketing and Logistics ahead-of-p, no. ahead-of-p: 1.

Journal article
Published: 19 March 2021 in Sustainability
Reads 0
Downloads 0

The spread of SARS-CoV-2 has taken a toll on the sports industry worldwide. One of the key challenges for team managers or marketers is to understand how it affects the decision-making process of sports fans. This study examined the process behind the decision of sports fans to attend sports matches at stadiums amid the pandemic using the theory of planned behavior (TPB), which includes the moderating roles of team identification. Responses were obtained from 269 undergraduate and graduate students who had attended a sports match in 2019. Structural equation modeling was performed to evaluate three factors: the attitude toward attending sports matches, subjective norm, and perceived behavioral control on the decision to attend. In addition, a hierarchical regression analysis was conducted to test the moderating effects of team identification. The findings displayed the positive influences on attendance intention from the perspective of (a) attitude, (b) subjective norm and (c) perceived behavioral control. On the other hand, team identification did not have a moderating effect on the relationships among attitude, subjective norm and perceived behavioral control regarding the intention to attend a sport event. These findings suggest that it is important to grasp the role of volitional and non-volitional processes to explain the how the decision to attend sports matches is made.

ACS Style

Yunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. Examining the Process Behind the Decision of Sports Fans to Attend Sports Matches at Stadiums Amid the SARS-CoV-2 Pandemic: The Case of South Korea. Sustainability 2021, 13, 3403 .

AMA Style

Yunduk Jeong, Suk-Kyu Kim, Jae-Gu Yu. Examining the Process Behind the Decision of Sports Fans to Attend Sports Matches at Stadiums Amid the SARS-CoV-2 Pandemic: The Case of South Korea. Sustainability. 2021; 13 (6):3403.

Chicago/Turabian Style

Yunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. 2021. "Examining the Process Behind the Decision of Sports Fans to Attend Sports Matches at Stadiums Amid the SARS-CoV-2 Pandemic: The Case of South Korea." Sustainability 13, no. 6: 3403.

Journal article
Published: 16 March 2021 in Sustainability
Reads 0
Downloads 0

This article presents empirical evidence that suggests that there are multiple effects of local government sports event hosting policies. This study is predicated on the notion that the attraction of sports events is a feature of city-level policies. The empirical analysis used a multiple effects model, and the research employed a dual model approach: (a) a sponsorship effect model and (b) a tourism effect model. A questionnaire was administered online, and 383 cases were used for data processing. Confirmatory factor analysis and structural equation modeling were performed using SPSS 25.0 and AMOS 25.0. (a) In the “business model”, it was confirmed that event satisfaction affected sustainable purchase intention only through the sponsor’s social image. (b) The “tourism model” confirmed that event satisfaction affected the intention to engage in positive word of mouth to recommend the destination through both forming a psychological attachment and experiencing emotional satisfaction. Among the event satisfaction factors, service satisfaction was identified as more important than facility satisfaction. As shown by the above results, satisfaction with sports events had simultaneous effects on the persistence of the sponsorship effects model and the persistence of tourism effects. The study concluded that attractive sports events promoted sustainable urban growth.

ACS Style

Jae-Gu Yu; Yun-Duk Jeong; Suk-Kyu Kim. Verifying the Effectiveness of Sports Event Policies for a City’s Sustainable Growth: Focusing on the Multiple Effects. Sustainability 2021, 13, 3285 .

AMA Style

Jae-Gu Yu, Yun-Duk Jeong, Suk-Kyu Kim. Verifying the Effectiveness of Sports Event Policies for a City’s Sustainable Growth: Focusing on the Multiple Effects. Sustainability. 2021; 13 (6):3285.

Chicago/Turabian Style

Jae-Gu Yu; Yun-Duk Jeong; Suk-Kyu Kim. 2021. "Verifying the Effectiveness of Sports Event Policies for a City’s Sustainable Growth: Focusing on the Multiple Effects." Sustainability 13, no. 6: 3285.

Journal article
Published: 20 November 2020 in International Journal of Environmental Research and Public Health
Reads 0
Downloads 0

The purpose of this study was to investigate the relationships between perceived coaching behavior (autonomy-supportive and controlling), communication, coach–athlete relationship, and athlete burnout. The study participants comprised 347 Korean active collegiate athletes from 10 sports. The results of the final model indicated that autonomy-supportive coaching was positively related to communication, whereas controlling coaching was negatively related to communication. Communication was positively related to coach–athlete relationship and was negatively related to athlete burnout. Autonomy-supportive coaching was significantly related to both the coach–athlete relationship (positively) and athlete burnout (negatively), whereas controlling coaching was only related to athlete burnout (positively). Coach–athlete relationship was negatively related to athlete burnout. Significant indirect effects were observed. The bootstrapping results indicated that the relationship between autonomy-supportive and athlete burnout was mediated by team communication and the coach–athlete relationship. The study findings enhance our current understanding of the relationships between perceived coaching behavior and athlete burnout and shed light on the important roles of team communication and the coach–athlete relationship in the relationship.

ACS Style

Hunhyuk Choi; Yunduk Jeong; Suk-Kyu Kim. The Relationship between Coaching Behavior and Athlete Burnout: Mediating Effects of Communication and the Coach–Athlete Relationship. International Journal of Environmental Research and Public Health 2020, 17, 8618 .

AMA Style

Hunhyuk Choi, Yunduk Jeong, Suk-Kyu Kim. The Relationship between Coaching Behavior and Athlete Burnout: Mediating Effects of Communication and the Coach–Athlete Relationship. International Journal of Environmental Research and Public Health. 2020; 17 (22):8618.

Chicago/Turabian Style

Hunhyuk Choi; Yunduk Jeong; Suk-Kyu Kim. 2020. "The Relationship between Coaching Behavior and Athlete Burnout: Mediating Effects of Communication and the Coach–Athlete Relationship." International Journal of Environmental Research and Public Health 17, no. 22: 8618.

Journal article
Published: 04 October 2020 in Sustainability
Reads 0
Downloads 0

With the growth in opportunities for amateur athletes to participate in competitive events, a major challenge for policy-makers of a sporting destination is to understand the role of small-scale recurring sporting events in attracting tourists and the variables that influence active sport tourist behavior. Thus, the purpose of this study was to investigate structural relationships between emotional experiences, perceived value, tourist satisfaction, and destination loyalty within the context of small-scale recurring sporting events by adopting stimulus–organism–response theory. Construct validity of the measurement scale was verified by confirmatory factor analysis, factor loadings, average variance extracted, and construct reliability. Reliability of the measurement scale was verified by Cronbach’s alpha analysis. A structural equation modeling test with maximum likelihood estimation was used to examine structural relationships between variables in the proposed model by analyzing responses of 301 survey participants. Results showed positive impacts of (a) emotional experiences on functional value and emotional value, (b) functional value on tourist satisfaction and destination loyalty, and (c) tourist satisfaction on destination loyalty. The results of this study: (1) show it is meaningful to include emotional experiences in examining active sport tourist behaviors; (2) confirm that both small- and large-scale sporting events should be considered as effective marketing strategies aimed at improving tourist satisfaction and destination loyalty; and (3) provide the effectiveness of applying an extended stimulus–organism–response framework in investigating sports-tourist behavior.

ACS Style

Yunduk Jeong; Euisoo Kim; Suk-Kyu Kim. Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach. Sustainability 2020, 12, 8192 .

AMA Style

Yunduk Jeong, Euisoo Kim, Suk-Kyu Kim. Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach. Sustainability. 2020; 12 (19):8192.

Chicago/Turabian Style

Yunduk Jeong; Euisoo Kim; Suk-Kyu Kim. 2020. "Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach." Sustainability 12, no. 19: 8192.

Journal article
Published: 31 December 2019 in Sustainability
Reads 0
Downloads 0

Mega-sporting events can bring diverse benefits to the hosting areas, such as job creation and image improvement. However, only a handful of studies have explored the antecedents of destination image—which plays a crucial role in eliciting certain tourist behaviors—and personal involvement. To fill this gap, this study evaluates the relationships among personal involvement, destination image, place attachment, and behavioral intentions in the context of sporting event tourism to provide destination managers useful information for sustainable sports tourism development. We gathered information from 374 international tourists at the FINA (Fédération Internationale de Natation—International Swimming Federation) World Masters Championships Gwangju 2019 in South Korea. We used structural equation modeling was used along with maximum likelihood estimation to examine the predicted relationships. The findings show the positive impacts of (a) personal involvement on destination image, (b) destination image on place attachment, and (c) place attachment on behavioral intentions. Furthermore, (d) place attachment dictated the relationship between destination image and behavioral intentions. The findings confirm the significant role personal involvement plays in the improvement of a destination’s image. To ensure sustainable sports tourism, destination managers are advised to pay close attention to research findings on destination image in the development of their plans.

ACS Style

Yunduk Jeong; Andrew Yu; Suk-Kyu Kim. The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea. Sustainability 2019, 12, 333 .

AMA Style

Yunduk Jeong, Andrew Yu, Suk-Kyu Kim. The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea. Sustainability. 2019; 12 (1):333.

Chicago/Turabian Style

Yunduk Jeong; Andrew Yu; Suk-Kyu Kim. 2019. "The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea." Sustainability 12, no. 1: 333.

Journal article
Published: 23 December 2019 in International Journal of Environmental Research and Public Health
Reads 0
Downloads 0

The purpose of this study was to explore structural relationships between emotional experiences, novelty seeking, tourist satisfaction, and destination loyalty in the context of active sport tourism. The study emphasizes the mediating effect tourist satisfaction has on the relationship between emotional experiences and destination loyalty. The validities and reliabilities of the measures used were examined through confirmatory factor analysis (CFA) and correlation analysis using 230 domestic and international participants who attended a marathon race as amateur athletes. Structural equation modeling analysis with maximum likelihood estimation was conducted to investigate relationships between study variables. Findings disclosed the positive impacts of (a) emotional experiences on tourist satisfaction and destination loyalty, (b) novelty seeking on tourist satisfaction, and (c) tourist satisfaction on destination loyalty, and demonstrated that (d) tourist satisfaction fully mediates the relationship between emotional experiences and destination loyalty. Based on its results, this study (a) indicates that emotional experiences play key roles in predicting tourist satisfaction and destination loyalty, (b) provides an example of the merits of the Destination Emotion Scale (DES) in a sport tourism setting, (c) implies that both emotional experiences and novelty seeking should be incorporated into tourist behavior models, and (d) contributes to tourism studies by exploring the mediating effect of tourist satisfaction on the relation between emotional experiences and destination loyalty. Thus, destination managers should manage gorgeous natural views and beautiful cityscapes, and organize various fun events, such as prize and ticket giveaway events, music performances, and charity campaigns for tourists during events.

ACS Style

Yunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. Sustaining Sporting Destinations through Improving Tourists’ Mental and Physical Health in the Tourism Environment: The Case of Korea. International Journal of Environmental Research and Public Health 2019, 17, 122 .

AMA Style

Yunduk Jeong, Suk-Kyu Kim, Jae-Gu Yu. Sustaining Sporting Destinations through Improving Tourists’ Mental and Physical Health in the Tourism Environment: The Case of Korea. International Journal of Environmental Research and Public Health. 2019; 17 (1):122.

Chicago/Turabian Style

Yunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. 2019. "Sustaining Sporting Destinations through Improving Tourists’ Mental and Physical Health in the Tourism Environment: The Case of Korea." International Journal of Environmental Research and Public Health 17, no. 1: 122.

Earlycite article
Published: 20 December 2019 in Asia Pacific Journal of Marketing and Logistics
Reads 0
Downloads 0

Purpose The purpose of this paper is to explore structural relationships between quality, destination image, perceived value, tourist satisfaction and destination loyalty with emphasis on the mediating effect of tourist satisfaction on relations between destination image and destination loyalty, and between perceived value and destination loyalty in the context of small-scale sporting events. Design/methodology/approach Construct validity of the measurement scale was verified by confirmatory factor analysis, factor loadings, average variance extracted, construct reliability and correlation analysis. Reliability of the measurement scale was verified by Cronbach’s α analysis. A structural equation modeling test with maximum likelihood estimation was used to test structural relationships between variables in the proposed model using the responses of 311 participants. Findings Results showed significant and powerful impacts of: event quality, destination image and perceived value on tourist satisfaction; destination image, perceived value, and tourist satisfaction on destination loyalty and demonstrated; and tourist satisfaction fully mediates relationships between destination image and destination loyalty, and between perceived value and destination loyalty. Originality/value The study shows: it is meaningful to include quality and value in tourism destination image-satisfaction-loyalty models; provides empirical evidence that tourist satisfaction fully mediates the relation between perceived value and destination loyalty; and confirms small-scale as well as large-scale sporting events should be viewed as important aspects of marketing strategies aimed at improving quality, image, value, satisfaction and loyalty.

ACS Style

Yunduk Jeong; Sukkyu Kim. A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists. Asia Pacific Journal of Marketing and Logistics 2019, 32, 940 -960.

AMA Style

Yunduk Jeong, Sukkyu Kim. A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists. Asia Pacific Journal of Marketing and Logistics. 2019; 32 (4):940-960.

Chicago/Turabian Style

Yunduk Jeong; Sukkyu Kim. 2019. "A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists." Asia Pacific Journal of Marketing and Logistics 32, no. 4: 940-960.

Journal article
Published: 30 September 2019 in Sustainability
Reads 0
Downloads 0

The purpose of this study was to examine the structural relationships among organizational culture, empowerment, and organizational citizenship behavior (OCB) of professional sports organizations in South Korea. In particular, this study emphasized the mediating effect of empowerment on the relationship between organizational culture and OCB. Research participants were 606 employees affiliated with 42 professional sports teams. The validity and reliability of the involved measures were examined through conducting confirmatory factor, Cronbach’s alpha, and correlation analyses. A structural equation modeling analysis with maximum likelihood estimation was conducted to test the relationships among the research variables. The findings revealed that all of the sub-factors of organizational culture (i.e., clan culture, adhocracy culture, and market culture), with the exception of hierarchy culture, were positively influential of perceived empowerment, which was in turn positively influential of OCB. The path coefficients were statistically significant. The findings further revealed that perceived empowerment partially or fully mediated relationships between the sub-factors of organizational culture and OCB. Unlike previous studies, our study focused on studying organizational culture at a specific managerial level, an underdeveloped area of research in sport management. In particular, the findings of this study contribute to sport management practices by uncovering the mediating function of empowerment on the relationship between organizational culture and OCB, indicating the importance of empowering employees when managing professional sports organizations.

ACS Style

Yunduk Jeong; Euisoo Kim; Minhong Kim; James J. Zhang. Exploring Relationships among Organizational Culture, Empowerment, and Organizational Citizenship Behavior in the South Korean Professional Sport Industry. Sustainability 2019, 11, 5412 .

AMA Style

Yunduk Jeong, Euisoo Kim, Minhong Kim, James J. Zhang. Exploring Relationships among Organizational Culture, Empowerment, and Organizational Citizenship Behavior in the South Korean Professional Sport Industry. Sustainability. 2019; 11 (19):5412.

Chicago/Turabian Style

Yunduk Jeong; Euisoo Kim; Minhong Kim; James J. Zhang. 2019. "Exploring Relationships among Organizational Culture, Empowerment, and Organizational Citizenship Behavior in the South Korean Professional Sport Industry." Sustainability 11, no. 19: 5412.

Journal article
Published: 31 May 2019 in Sustainability
Reads 0
Downloads 0

This study was undertaken to examine structural relationships between event quality, tourist satisfaction, place attachment, and behavioral intentions with emphasis on the mediating effects of tourist satisfaction and place attachment on relations between event quality and behavioral intentions in the context of a small-scale recurring sporting event. Responses obtained from 350 attendees were collected and analyzed. Results showed positive impacts of (a) event quality, tourist satisfaction and place attachment on behavioral intentions, (b) event quality and tourist satisfaction on place attachment, and (c) event quality on tourist satisfaction, and demonstrated (d) tourist satisfaction and place attachment partially mediate relationships between event quality and behavioral intentions and that (e) place attachment partially mediates the relationship between tourist satisfaction and behavioral intentions.

ACS Style

Yunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations. Sustainability 2019, 11, 3073 .

AMA Style

Yunduk Jeong, Suk-Kyu Kim, Jae-Gu Yu. Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations. Sustainability. 2019; 11 (11):3073.

Chicago/Turabian Style

Yunduk Jeong; Suk-Kyu Kim; Jae-Gu Yu. 2019. "Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations." Sustainability 11, no. 11: 3073.

Journal article
Published: 10 May 2019 in Asia Pacific Journal of Marketing and Logistics
Reads 0
Downloads 0

Purpose The purpose of this paper is to investigate the structural relationships between destination image, tourist satisfaction, attitudinal loyalty and behavioral loyalty, with an emphasis on the mediating effect of tourist satisfaction on the relation between destination image and loyalty in the context of a small-scale recurring sporting event held in Asia. Design/methodology/approach Validity and reliability of the measurement scale were proved through a confirmatory factor analysis, Cronbach’s α analyses and correlation analyses. A structural equation modeling test with maximum likelihood estimation was conducted to test the relationships among the research variables using 440 participants. Findings The results revealed destination image had a direct influence on tourist satisfaction, attitudinal loyalty and behavioral loyalty, and that tourist satisfaction had a direct influence on attitudinal loyalty and behavioral loyalty. Moreover, tourist satisfaction was found to partially mediate relationships between destination image and attitudinal loyalty, and between destination image and behavioral loyalty. Practical implications First, destination marketers and organizers of a small event should provide tourists with an international or domestic newsletter of the small event. Second, destination marketers should place well-educated employees at popular hotels and restaurants and the event organizers should arrange that trained volunteers be positioned at stadiums, to enable tourists to find the locations of interest, which would help develop a positive image of the destination. Third, marketers and organizers should actively use social media to improve destination images and promote sporting events. Originality/value The authors offer a new perspective of tourist satisfaction as a mediating effect. Existing studies show tourist satisfaction fully mediates on the relation between destination image and loyalty, but the present study shows tourist satisfaction partially mediates this relation. In this respect, the term “sporting event” should be regarded important when attempting to understand tourist psychology and behavior because the level of tourist satisfaction can be affected by a term like “sporting event” in the mediating effect context.

ACS Style

Yunduk Jeong; Sukkyu Kim. Exploring a suitable model of destination image. Asia Pacific Journal of Marketing and Logistics 2019, 31, 1287 -1307.

AMA Style

Yunduk Jeong, Sukkyu Kim. Exploring a suitable model of destination image. Asia Pacific Journal of Marketing and Logistics. 2019; 31 (5):1287-1307.

Chicago/Turabian Style

Yunduk Jeong; Sukkyu Kim. 2019. "Exploring a suitable model of destination image." Asia Pacific Journal of Marketing and Logistics 31, no. 5: 1287-1307.

Journal article
Published: 31 January 2019 in South African Journal of Business Management
Reads 0
Downloads 0

Background: One of the major challenges for marketing managers in the tourism industry faces is to improve destination image because of its huge impact on satisfaction and recommendation intentions. In this study, we identified event quality of mega sport events as a key antecedent that influences destination image.Objective: This study was undertaken to investigate the structural relationships between event quality, destination image, tourist satisfaction and recommendation intention with emphasis on the mediating effect of tourist satisfaction on relations between destination image and recommendation intention in the context of mega-scale sporting events.Method: Responses obtained from 342 international tourists visiting Pyeongchang, South Korea were collected and analysed. The validity and reliability of the involved measures were examined through conducting confirmatory factors, Cronbach’s alpha, and correlation analyses. A structural equation modelling analysis was conducted to investigate the relationships between the research variables.Results: The results were: (1) Event quality is a critical factor in influencing destination image, (2) destination image acts as an antecedent of tourist satisfaction and recommendation intention, (3) tourist satisfaction leads to recommendation intention and (4) tourist satisfaction partially mediates the relationship between destination image and recommendation intention. The practical implications were: (1) Destination marketers should utilise the Olympic legacy, (2) destination marketers should actively use social media to improve the destination image, and (3) local authorities should improve accessibility of destination through the construction of transportation infrastructure.Conclusion: It is meaningful to: (1) include event quality in tourism destination image-satisfaction-behavioural intentions models, (2) mega sporting events should be considered important aspects of marketing strategies aimed at improving destination image and its relevant variables and (3) we reveal empirical evidence that tourist satisfaction partially mediates the relation between destination image and recommendation intention. Accordingly, this article provides a step towards a richer and more inclusive understanding of destination marketing strategies.

ACS Style

Yunduk Jeong; Suk-Kyu Kim. The key antecedent and consequences of destination image in a mega sporting event. South African Journal of Business Management 2019, 50, 1 .

AMA Style

Yunduk Jeong, Suk-Kyu Kim. The key antecedent and consequences of destination image in a mega sporting event. South African Journal of Business Management. 2019; 50 (1):1.

Chicago/Turabian Style

Yunduk Jeong; Suk-Kyu Kim. 2019. "The key antecedent and consequences of destination image in a mega sporting event." South African Journal of Business Management 50, no. 1: 1.