Aleksandar Erceg, Ph.D., is a full professor at the Faculty of Economics and Business in Osijek, Josip Juraj Strossmayer University of Osijek. Previously, he was a deputy purchasing manager at two local production companies in Osijek (Saponia d.d. and Kandit d.o.o.). During his 20 years of experience in Saponia and Kandit, his tasks included organizing purchasing departments, managing the supply chain, and collaborating with suppliers, customs authorities, and logistics companies. He earned his Ph.D. degree in Management from the Faculty of Economics in Osijek in 2012. The topic of his doctoral thesis was franchising and its influence on entrepreneurs’ growth strategies. He has published more than 50 scientific articles in peer-reviewed journals. His research focuses on entrepreneurship, the silver economy, franchising, operations management, and lean thinking. He has led and participated in several international projects within Erasmus+, Jean Monnet and COST schemes. Since 2020, he has been involved in research on the silver economy and population aging.