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Prof. Jongsik Yu
Cheongju University

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Research Keywords & Expertise

0 Consumer Behavior
0 Sustainable Tourism
0 Scale Development
0 Hospitality & Tourism Management
0 Hotel and restaurant marketing

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Sustainable Tourism
Consumer Behavior
Hotel and restaurant marketing

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Journal article
Published: 27 August 2021 in International Journal of Environmental Research and Public Health
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This study investigated the effect of hotel water conservation management and waste reduction measures on customers’ social and personal norms, willingness to pay more, and revisit intention, with cost consciousness as a moderating variable. A total of 311 valid samples were obtained by conducting a survey on customers who have used hotels for the past year. To perform the empirical analysis, SPSS 22.0 (IBM, New York, NY, USA) and AMOS 22.0 (IBM, New York, NY, USA) were used. As a result of the analysis, seven of the eight hypotheses were accepted, and the ninth hypothesis that tested the moderating effect was partially accepted. The results of the study revealed that a hotel’s eco-friendly activities had a positive effect on its overall performance. The results also provide insight that can lay the foundation for the sustainable management of hotels.

ACS Style

Junghyun Park; Yunmi Park; Jae Leame Yoo; Jongsik Yu. Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit? International Journal of Environmental Research and Public Health 2021, 18, 9054 .

AMA Style

Junghyun Park, Yunmi Park, Jae Leame Yoo, Jongsik Yu. Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit? International Journal of Environmental Research and Public Health. 2021; 18 (17):9054.

Chicago/Turabian Style

Junghyun Park; Yunmi Park; Jae Leame Yoo; Jongsik Yu. 2021. "Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit?" International Journal of Environmental Research and Public Health 18, no. 17: 9054.

Journal article
Published: 22 March 2021 in International Journal of Environmental Research and Public Health
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This study develops a theoretical framework to describe brand images and customer behaviors in relation to the eco-friendly activities of hotels. These eco-friendly activities were divided into environmentally sustainable development and green innovation. In this study, a survey was conducted on customers who had used a hotel in the past year, and a total of 329 valid samples were obtained. The empirical analysis was conducted using SPSS 22.0 and AMOS 22.0. The empirical analysis results showed that hotels’ eco-friendly activities formed a positive brand image, which in turn had a positive effect on brand love and respect. It was also found that environmental concern, as perceived by customers, did not play a significant moderating role. Therefore, out of a total of eight hypotheses presented in this study, six hypotheses were supported, and two hypotheses were rejected. The findings of this study confirm that hotels’ eco-friendly activities have a positive influence on their performance and provide meaningful insights, based on which strategies for the long-term development and growth of hotels can be established.

ACS Style

Jongsik Yu; Junghyun Park; Kyeongheum Lee; Heesup Han. Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium? International Journal of Environmental Research and Public Health 2021, 18, 3275 .

AMA Style

Jongsik Yu, Junghyun Park, Kyeongheum Lee, Heesup Han. Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium? International Journal of Environmental Research and Public Health. 2021; 18 (6):3275.

Chicago/Turabian Style

Jongsik Yu; Junghyun Park; Kyeongheum Lee; Heesup Han. 2021. "Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium?" International Journal of Environmental Research and Public Health 18, no. 6: 3275.

Journal article
Published: 19 January 2021 in Journal of Hospitality and Tourism Management
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This study examines consumers' perceived risks of COVID-19 to develop a solid theoretical framework that explains their behavioral intentions relating to COVID-19. It also explores the influence of four sub-factors of perceived risk relating to COVID-19 and the effects of post-traumatic stress disorder and revisit intention. This study finds that the perceived risk from COVID-19 and post-traumatic stress disorder have severely negative impacts on revisit intention for hotels, with emotion regulation ability found to play a moderating role in this process. Because hotels are used by a diverse group of people in terms of race, nationality, age, and culture, they can rapidly transit epidemics such as COVID-19. Therefore, hotel managers must identify the risks of COVID-19 as perceived by hotel guests, potential development of PTSD, and influence of such negative phenomena on guests’ behavioral intentions to formulate a variety of strategies.

ACS Style

Jongsik Yu; Kyeongheum Lee; Sunghyup Sean Hyun. Understanding the influence of the perceived risk of the coronavirus disease (COVID-19) on the post-traumatic stress disorder and revisit intention of hotel guests. Journal of Hospitality and Tourism Management 2021, 46, 327 -335.

AMA Style

Jongsik Yu, Kyeongheum Lee, Sunghyup Sean Hyun. Understanding the influence of the perceived risk of the coronavirus disease (COVID-19) on the post-traumatic stress disorder and revisit intention of hotel guests. Journal of Hospitality and Tourism Management. 2021; 46 ():327-335.

Chicago/Turabian Style

Jongsik Yu; Kyeongheum Lee; Sunghyup Sean Hyun. 2021. "Understanding the influence of the perceived risk of the coronavirus disease (COVID-19) on the post-traumatic stress disorder and revisit intention of hotel guests." Journal of Hospitality and Tourism Management 46, no. : 327-335.

Journal article
Published: 09 January 2021 in Sustainability
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Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant attention. To overcome this difference, this study explains the complex process via which travelers show their willingness to repurchase in the context of airport retail stores. A quantitative process comprising a field survey is conducted for data collection. The measurement quality is assessed and established through the evaluation of a measurement model. As a result of analyzing the structural equation model, it was found that the perceived performance, utilitarian value, hedonic value, and satisfaction evaluation of airport retail stores play a crucial role in determining traveler willingness to repurchase. The conceptual framework encompassing these concepts also adequately accounts for traveler willingness to repurchase. Moreover, our results from the invariance assessment reveal that the moderating impact of shopping engagement on the hypothesized relationship between utilitarian value and satisfaction evaluation is significant. Overall, the proposed direct associations among theoretical constructs within our framework are well supported. Furthermore, the efficacy of the proposed theoretical framework for a clear understanding of airport shoppers’ post-purchase behaviors is successfully identified.

ACS Style

Heesup Han; Wei Quan; Eloy Gil-Cordero; Juan-Pedro Sánchez; Jongsik Yu. Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase. Sustainability 2021, 13, 590 .

AMA Style

Heesup Han, Wei Quan, Eloy Gil-Cordero, Juan-Pedro Sánchez, Jongsik Yu. Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase. Sustainability. 2021; 13 (2):590.

Chicago/Turabian Style

Heesup Han; Wei Quan; Eloy Gil-Cordero; Juan-Pedro Sánchez; Jongsik Yu. 2021. "Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase." Sustainability 13, no. 2: 590.

Journal article
Published: 02 December 2020 in Sustainability
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This research was an empirical effort to uncover the influence of eco-design of airport buildings on customer approach responses and behaviors. A survey methodology with empirical data analysis was used to attain the research purpose. Our findings revealed that eco-design contributes to enhancing airport reputation and airport customers’ subjective well-being. In addition, eco-design, reputation, and well-being directly/indirectly increase customer approach intentions. Our result also indicated that the association between eco-design and airport reputation is under the significant influence of biospheric value. Moreover, airport reputation and subjective well-being mediated the effect of eco-design on intentions. The comparative importance of airport reputation in determining approach intentions was identified. Overall, the proposed theoretical framework satisfactorily accounted for approach intentions. Given the lack of knowledge about eco-design in the airport literature, this research help boosts airport researchers’ and practitioners’ understanding of the role of eco-design and its criticality in explicating approach formation and behaviors.

ACS Style

Heesup Han; Wei Quan; Linda Lho; Jongsik Yu. Eco-Design of Airport Buildings and Customer Responses and Behaviors: Uncovering the Role of Biospheric Value, Reputation, and Subjective Well-Being. Sustainability 2020, 12, 10059 .

AMA Style

Heesup Han, Wei Quan, Linda Lho, Jongsik Yu. Eco-Design of Airport Buildings and Customer Responses and Behaviors: Uncovering the Role of Biospheric Value, Reputation, and Subjective Well-Being. Sustainability. 2020; 12 (23):10059.

Chicago/Turabian Style

Heesup Han; Wei Quan; Linda Lho; Jongsik Yu. 2020. "Eco-Design of Airport Buildings and Customer Responses and Behaviors: Uncovering the Role of Biospheric Value, Reputation, and Subjective Well-Being." Sustainability 12, no. 23: 10059.

Journal article
Published: 29 November 2020 in International Journal of Hospitality Management
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The COVID-19 pandemic has caused a crisis in the hotel industry worldwide, but few studies have suggested methods to retain customers. This study proposes hygiene management as a means to minimize the indirect damage from COVID-19 to the hotel industry. It identifies perceived hygiene attributes and explores their influence on hotel image, word of mouth, and revisit intentions. This study identifies and validates three types of perceived hygiene attributes through qualitative and quantitative methods. It uses structural equation modeling to validate hypotheses and concludes that there are significant relationships of influence between the proposed variables. This study provides important and meaningful insights into hotel image and customer behavior through perceived hygiene attributes.

ACS Style

Jongsik Yu; Jungwoon Seo; Sunghyup Sean Hyun. Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis. International Journal of Hospitality Management 2020, 93, 102768 .

AMA Style

Jongsik Yu, Jungwoon Seo, Sunghyup Sean Hyun. Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis. International Journal of Hospitality Management. 2020; 93 ():102768.

Chicago/Turabian Style

Jongsik Yu; Jungwoon Seo; Sunghyup Sean Hyun. 2020. "Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis." International Journal of Hospitality Management 93, no. : 102768.

Journal article
Published: 03 November 2020 in Sustainability
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This research developed an integrated theoretical framework encompassing green image congruence, care for the environmental consequences, eco-conscious behaviors, sense of moral obligation, and perceived environmental corporate social responsibility (CSR) in order to explain customer approach behaviors for green hotels. Previous researches discussed about environmental behavior and consumer behavior. However, customer environmentally responsible approach decision formation and consumption activities are an insufficiently explored topic. This study implemented quantitative research methodological. The findings of this study showed the correlation of research constructs are significant and such relationships contribute to boosting of customer approach behaviors. Sense of obligation to take green actions as a mediator maximized the effect of other research variables on approach behaviors. In addition, a prominent role of the sense of moral obligation to take green actions in determining approach behaviors was uncovered. Perceived environmental CSR played a vital moderating role within the proposed conceptual framework. The outcomes of this research can help hotel operators and academics better comprehend customer pro-environmental decision-making process and behaviors.

ACS Style

Heesup Han; Che Chen; Linda Lho; Hyeran Kim; Jongsik Yu. Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption. Sustainability 2020, 12, 9144 .

AMA Style

Heesup Han, Che Chen, Linda Lho, Hyeran Kim, Jongsik Yu. Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption. Sustainability. 2020; 12 (21):9144.

Chicago/Turabian Style

Heesup Han; Che Chen; Linda Lho; Hyeran Kim; Jongsik Yu. 2020. "Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption." Sustainability 12, no. 21: 9144.

Journal article
Published: 02 September 2020 in Sustainability
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This study aimed to investigate the impact of hotel employees’ perceived job embeddedness on job satisfaction, self-efficacy, turnover intention, job performance, and job commitment. The results showed that job embeddedness partially increased job satisfaction, while job satisfaction and self-efficacy reduced turnover intention and increased job performance and job commitment. Furthermore, job satisfaction and self-efficacy were found to play an important mediating role. Therefore, the theoretical framework, based on the results of this study, clearly demonstrated the causal relationship between the given variables, and adequately describes the goals of this study. The theoretical/practical implications are discussed in detail in the conclusion.

ACS Style

Jongsik Yu; Antonio Ariza-Montes; Gabriele Giorgi; Aejoo Lee; Heesup Han. Sustainable Relationship Development between Hotel Company and Its Employees: Linking Job Embeddedness, Job Satisfaction, Self-Efficacy, Job Performance, Work Engagement, and Turnover. Sustainability 2020, 12, 7168 .

AMA Style

Jongsik Yu, Antonio Ariza-Montes, Gabriele Giorgi, Aejoo Lee, Heesup Han. Sustainable Relationship Development between Hotel Company and Its Employees: Linking Job Embeddedness, Job Satisfaction, Self-Efficacy, Job Performance, Work Engagement, and Turnover. Sustainability. 2020; 12 (17):7168.

Chicago/Turabian Style

Jongsik Yu; Antonio Ariza-Montes; Gabriele Giorgi; Aejoo Lee; Heesup Han. 2020. "Sustainable Relationship Development between Hotel Company and Its Employees: Linking Job Embeddedness, Job Satisfaction, Self-Efficacy, Job Performance, Work Engagement, and Turnover." Sustainability 12, no. 17: 7168.

Journal article
Published: 01 September 2020 in International Journal of Environmental Research and Public Health
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This study investigates the effect of the hotel’s nature-friendly environment on burnout, job satisfaction and job performance of hotel employees. A total of 11 hypotheses were set up to achieve the purpose of this study, and an empirical analysis was conducted based on 309 surveys collected from hotel employees. A total of 11 hypotheses were set to achieve the research goals, and an empirical analysis was conducted based on a total of 309 pieces of data collected from 320 hotel employees who are currently working in 11 hotels in South Korea. As a result, eight hypotheses were accepted and three were rejected. Specifically, it was found that the hotel’s nature-friendly environment reduced burnout in employees, and indirectly had a significant effect on job satisfaction and job performance. Therefore, the relationship between the variables presented was clearly demonstrated through the research results, and the purpose of this study was satisfactorily explained. The results are expected to be of great help to hotel employees and researchers in developing strategies to efficiently manage hotel employees through nature-based solutions (NBSs). Based on the results, the proposed theoretical and practical implications are discussed in detail in the discussion section.

ACS Style

Jongsik Yu; Antonio Ariza-Montes; Felipe Hernández-Perlines; Alejandro Vega-Muñoz; Heesup Han. Hotels’ Eco-Friendly Physical Environment as Nature-Based Solutions for Decreasing Burnout and Increasing Job Satisfaction and Performance. International Journal of Environmental Research and Public Health 2020, 17, 6357 .

AMA Style

Jongsik Yu, Antonio Ariza-Montes, Felipe Hernández-Perlines, Alejandro Vega-Muñoz, Heesup Han. Hotels’ Eco-Friendly Physical Environment as Nature-Based Solutions for Decreasing Burnout and Increasing Job Satisfaction and Performance. International Journal of Environmental Research and Public Health. 2020; 17 (17):6357.

Chicago/Turabian Style

Jongsik Yu; Antonio Ariza-Montes; Felipe Hernández-Perlines; Alejandro Vega-Muñoz; Heesup Han. 2020. "Hotels’ Eco-Friendly Physical Environment as Nature-Based Solutions for Decreasing Burnout and Increasing Job Satisfaction and Performance." International Journal of Environmental Research and Public Health 17, no. 17: 6357.

Journal article
Published: 07 April 2020 in Social Behavior and Personality: an international journal
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We developed a theoretical model by identifying the factors that comprise the role of in-flight product performance (service encounter, physical environment, food and beverage), and brand love and respect (Lovemarks) in building passengers' behavioral intention in the fullservice airline industry. We compiled survey items and collected responses from 316 airline passengers for empirical analysis. The measurement model demonstrated a satisfactory level of reliability and validity. Quantitative analysis results show there was a second-order structure of in-flight product performance, significant relationships between all variables, a significant mediating role of Lovemarks, and comparative importance of in-flight product performance in determining passengers' behavioral intentions. Our theorization comprising the multiple dimensions of product performance and Lovemarks theory was supported. The theoretical framework sufficiently accounted for the variance in passengers' behavioral intentions regarding full-service airline products.

ACS Style

Heesup Han; Jongsik Yu; Hyerin Lee. Lovemarks and effect of in-flight product performance on airline passengers' purchase intention. Social Behavior and Personality: an international journal 2020, 48, 1 -10.

AMA Style

Heesup Han, Jongsik Yu, Hyerin Lee. Lovemarks and effect of in-flight product performance on airline passengers' purchase intention. Social Behavior and Personality: an international journal. 2020; 48 (4):1-10.

Chicago/Turabian Style

Heesup Han; Jongsik Yu; Hyerin Lee. 2020. "Lovemarks and effect of in-flight product performance on airline passengers' purchase intention." Social Behavior and Personality: an international journal 48, no. 4: 1-10.

Articles
Published: 23 March 2020 in Journal of Travel & Tourism Marketing
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This study developed a sturdy theoretical framework explicating customers’ behavioral intentions for socially responsible airlines by considering the influence of perceived corporate social responsibility (CSR). Our findings demonstrated the critical role of these variables in determining intentions. The CSR dimensions were sufficiently captured by their global higher-order factor. In addition, perceived CSR directly/indirectly triggers its subsequent variables. Moreover, the relationship strength among brand attitude, trust, and intentions was fortified by customers’ awareness of need for airlines’ CSR activities/promotions. This study provides valuable insights regarding why airline CSR is of essence and how perceived CSR is related to airline customer behaviors.

ACS Style

Heesup Han; Jongsik Yu; Kyung-Sik Lee; Hyungshin Baek. Impact of corporate social responsibilities on customer responses and brand choices. Journal of Travel & Tourism Marketing 2020, 37, 302 -316.

AMA Style

Heesup Han, Jongsik Yu, Kyung-Sik Lee, Hyungshin Baek. Impact of corporate social responsibilities on customer responses and brand choices. Journal of Travel & Tourism Marketing. 2020; 37 (3):302-316.

Chicago/Turabian Style

Heesup Han; Jongsik Yu; Kyung-Sik Lee; Hyungshin Baek. 2020. "Impact of corporate social responsibilities on customer responses and brand choices." Journal of Travel & Tourism Marketing 37, no. 3: 302-316.

Earlycite article
Published: 10 January 2020 in Tourism Review
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Purpose The purpose of this paper is to expand our understanding of cycling tourism research and the value of bicycles in tourism. Design/methodology/approach The authors examined how cycling tourism research has progressed in past decades and presented their personal points of view regarding the future trend in cycling tourism for the next 75 years. Findings Cycling tourism has obtained its popularity across the world for its high values on physical/mental health, social connections, entertainment and sustainability issues for the past century. Huge transitions in cycling tourism will be created for the next 75 years, which includes from 2020 to 2095, owing to new technology developments, which include electric bicycle and green power generation, urban cities development and environmental concerns/problems. Originality/value This paper offers originality because it successfully explores the past and future perspectives of cycling tourism, which is irrefutably an important trend in the emerging sustainable tourism sector.

ACS Style

Heesup Han; Linda Heejung Lho; Amr Al-Ansi; Jongsik Yu. Cycling tourism: a perspective article. Tourism Review 2020, 75, 162 -164.

AMA Style

Heesup Han, Linda Heejung Lho, Amr Al-Ansi, Jongsik Yu. Cycling tourism: a perspective article. Tourism Review. 2020; 75 (1):162-164.

Chicago/Turabian Style

Heesup Han; Linda Heejung Lho; Amr Al-Ansi; Jongsik Yu. 2020. "Cycling tourism: a perspective article." Tourism Review 75, no. 1: 162-164.

Journal article
Published: 23 December 2019 in International Journal of Environmental Research and Public Health
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The present research was an empirical endeavor to explore the effect of green spaces on the traveler retention process and to establish a theory connecting such green spaces, psychological resilience, attitude, brand attachment, and retention in the hotel industry. A quantitative approach was employed to achieve study objectives. Our findings from the structural analysis indicated that green spaces as nature-based solution significantly influence psychological resilience. In addition, such relationship contributes to increasing positive attitude, strengthening brand-self connection and brand prominence, and building traveler retention. A salient role of attitude in determining retention was found. A further analysis (metric invariance) revealed that the linkage from green spaces to psychological resilience was moderated by hotel price reasonableness, and the association became stronger when guests feel that hotel price is reasonable. Overall, this research successfully verified the importance of a hotel’s green spaces and its role in guest psychological and affective responses and behaviors.

ACS Style

Jongsik Yu. Exploring the Role of Healthy Green Spaces, Psychological Resilience, Attitude, Brand Attachment, and Price Reasonableness in Increasing Hotel Guest Retention. International Journal of Environmental Research and Public Health 2019, 17, 133 .

AMA Style

Jongsik Yu. Exploring the Role of Healthy Green Spaces, Psychological Resilience, Attitude, Brand Attachment, and Price Reasonableness in Increasing Hotel Guest Retention. International Journal of Environmental Research and Public Health. 2019; 17 (1):133.

Chicago/Turabian Style

Jongsik Yu. 2019. "Exploring the Role of Healthy Green Spaces, Psychological Resilience, Attitude, Brand Attachment, and Price Reasonableness in Increasing Hotel Guest Retention." International Journal of Environmental Research and Public Health 17, no. 1: 133.

Journal article
Published: 19 December 2019 in International Journal of Hospitality Management
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This research attempted to explore the specific role of a hotel’s green physical environment as nature-based solution (NBS) in the customer retention process. Our results showed that the green spaces within a hotel and existing outdoor natural environment as NBS significantly increase guests’ perceptions of well-being and self-rated mental health. In addition, our very significant discovery is that among the examined variables, environmental values have a regulatory role. Well-being perception, self-rated mental health, satisfaction, and affective commitment were important mediators. The proposed theoretical framework encompassing NBS factors and these mediators included a strong prediction power for retention. Keeping in line with emerging NBS in environmental behavior and public health, the present study provides a critical guiding framework helping hotel researchers and operators maximize NBS in guest retention process. We discussed the theoretical/practical implications based on the results in detail in the discussion section.

ACS Style

Heesup Han; Yu Jongsik; Sunghyup Sean Hyun. Nature based solutions and customer retention strategy: Eliciting customer well-being experiences and self-rated mental health. International Journal of Hospitality Management 2019, 86, 102446 .

AMA Style

Heesup Han, Yu Jongsik, Sunghyup Sean Hyun. Nature based solutions and customer retention strategy: Eliciting customer well-being experiences and self-rated mental health. International Journal of Hospitality Management. 2019; 86 ():102446.

Chicago/Turabian Style

Heesup Han; Yu Jongsik; Sunghyup Sean Hyun. 2019. "Nature based solutions and customer retention strategy: Eliciting customer well-being experiences and self-rated mental health." International Journal of Hospitality Management 86, no. : 102446.

Articles
Published: 30 October 2019 in Journal of Travel & Tourism Marketing
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This research was designed to identify halal-friendly travel motivation factors and unearth their role in Muslim customer retention process in Korea. Qualitative and quantitative procedures were used to achieve research objectives. A comprehensive structural model was developed to distinguish the role of all proposed indicators. Our results revealed that halal-friendly travel motivations are significantly associated with customer return on investment and satisfaction, and that such relationships contribute to improving customer retention. The effectiveness of higher-order structure of halal-friendly travel motivations was demonstrated. The formation of Muslim customers’ post-purchase decisions was significantly moderated by the sense of belonging to a tourist destination.

ACS Style

Heesup Han; Amr Al-Ansi; Mehmet Ali Koseoglu; Pearl M. C. Lin; Jinah Park; Jongsik Yu; Wansoo Kim. Halal tourism: travel motivators and customer retention. Journal of Travel & Tourism Marketing 2019, 36, 1012 -1024.

AMA Style

Heesup Han, Amr Al-Ansi, Mehmet Ali Koseoglu, Pearl M. C. Lin, Jinah Park, Jongsik Yu, Wansoo Kim. Halal tourism: travel motivators and customer retention. Journal of Travel & Tourism Marketing. 2019; 36 (9):1012-1024.

Chicago/Turabian Style

Heesup Han; Amr Al-Ansi; Mehmet Ali Koseoglu; Pearl M. C. Lin; Jinah Park; Jongsik Yu; Wansoo Kim. 2019. "Halal tourism: travel motivators and customer retention." Journal of Travel & Tourism Marketing 36, no. 9: 1012-1024.

Articles
Published: 08 September 2019 in Journal of Quality Assurance in Hospitality & Tourism
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This study was designed to identify the intricate associations among emotional rewards (compliment, opportunity, empowerment, and recognition), material rewards (promotion, certificate, incentive, and special leave), job satisfaction, burnout, affective commitment, job performance, and turnover intention in the hotel sector. A field survey method with a quantitative approach was used. Our results from multiple regression analysis revealed that emotional and material rewards and their dimensions are of importance in the formation of affective commitment, job performance, and turnover intention. In addition, findings from the series of mediation analysis revealed that job satisfaction and burnout played a complete/partial mediating role within the proposed theoretical framework. Overall, this research can help hotel researchers better understand the role of rewards and help practitioners develop an efficient reward system for hotel employees.

ACS Style

Bonhak Koo; Jongsik Yu; Bee-Lia Chua; Sanghyeop Lee; Heesup Han. Relationships among Emotional and Material Rewards, Job Satisfaction, Burnout, Affective Commitment, Job Performance, and Turnover Intention in the Hotel Industry. Journal of Quality Assurance in Hospitality & Tourism 2019, 21, 371 -401.

AMA Style

Bonhak Koo, Jongsik Yu, Bee-Lia Chua, Sanghyeop Lee, Heesup Han. Relationships among Emotional and Material Rewards, Job Satisfaction, Burnout, Affective Commitment, Job Performance, and Turnover Intention in the Hotel Industry. Journal of Quality Assurance in Hospitality & Tourism. 2019; 21 (4):371-401.

Chicago/Turabian Style

Bonhak Koo; Jongsik Yu; Bee-Lia Chua; Sanghyeop Lee; Heesup Han. 2019. "Relationships among Emotional and Material Rewards, Job Satisfaction, Burnout, Affective Commitment, Job Performance, and Turnover Intention in the Hotel Industry." Journal of Quality Assurance in Hospitality & Tourism 21, no. 4: 371-401.

Articles
Published: 06 September 2019 in Journal of Hospitality Marketing & Management
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This research was designed to develop a theoretical framework that explained eco-friendly hotel guests’ revisit intention by considering the effect of nature-based solutions (NBS), mental health perception, satisfaction, and switching barriers. A higher-order structure of NBS containing four first-order factors and switching barriers as moderators was integrated into the proposed conceptual framework. Our theoretical model encompassing these factors and mechanisms and satisfactorily accounted for the variance in intention. In particular, our empirical results from the structural analysis verified the adequacy of the second-order structure of NBS that significantly increased guest mental health perception. In addition, our findings from the metric invariance test revealed that switching barriers significantly moderated the link from satisfaction to intention. The mediating effect of mental health perception and satisfaction was also uncovered. Moreover, the research hypotheses linking study variables were generally supported. Our findings can help researchers and practitioners develop a strategy to effectively implement NBS in hotel management.

ACS Style

Heesup Han; Jongsik Yu; Sunghyup Sean Hyun. Effects of nature-based solutions (NBS) on eco-friendly hotel guests’ mental health perceptions, satisfaction, switching barriers, and revisit intentions. Journal of Hospitality Marketing & Management 2019, 29, 592 -611.

AMA Style

Heesup Han, Jongsik Yu, Sunghyup Sean Hyun. Effects of nature-based solutions (NBS) on eco-friendly hotel guests’ mental health perceptions, satisfaction, switching barriers, and revisit intentions. Journal of Hospitality Marketing & Management. 2019; 29 (5):592-611.

Chicago/Turabian Style

Heesup Han; Jongsik Yu; Sunghyup Sean Hyun. 2019. "Effects of nature-based solutions (NBS) on eco-friendly hotel guests’ mental health perceptions, satisfaction, switching barriers, and revisit intentions." Journal of Hospitality Marketing & Management 29, no. 5: 592-611.

Articles
Published: 05 September 2019 in Journal of Quality Assurance in Hospitality & Tourism
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This study was designed to verify the effects of organizational justice on the performance of hotel enterprises. In addition, it aimed to test the moderating role of job embeddedness. The data used in the empirical analysis were collected from Luxury hotel employees. A hierarchical regression analysis was used. Our results showed that among sub-factors of organizational justice, distributive justice has the greatest effect on work engagement, and work engagement has an important effect on decreasing turnover intention. Furthermore, job embeddedness, which was divided into non-financial and financial factors, played an important role moderating the proposed variables. Few studies have verified the effectiveness on the performance of hotel enterprises by considering organizational justice and job embeddedness in a simultaneous manner. This study was the first attempt to fully explain a significant relationship by which organizational justice had an effect on the performance of hotel enterprises.

ACS Style

Jongsik Yu; Aejoo Lee; Heesup Han; Hye-Ran Kim. Organizational Justice and Performance of Hotel enterprises: Impact of Job Embeddedness. Journal of Quality Assurance in Hospitality & Tourism 2019, 21, 337 -360.

AMA Style

Jongsik Yu, Aejoo Lee, Heesup Han, Hye-Ran Kim. Organizational Justice and Performance of Hotel enterprises: Impact of Job Embeddedness. Journal of Quality Assurance in Hospitality & Tourism. 2019; 21 (3):337-360.

Chicago/Turabian Style

Jongsik Yu; Aejoo Lee; Heesup Han; Hye-Ran Kim. 2019. "Organizational Justice and Performance of Hotel enterprises: Impact of Job Embeddedness." Journal of Quality Assurance in Hospitality & Tourism 21, no. 3: 337-360.

Journal article
Published: 01 July 2019 in International Journal of Hospitality Management
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This study examines the relationships among the perceived value of a loyalty program, customer satisfaction with a loyalty program, affective commitment, switching barriers, and customer brand loyalty in the hotel context. An online survey method with a quantitative approach was used. Our results from a structural equation model revealed that the perceived value of a loyalty program is essential in the formation of customer brand loyalty. Lastly, findings from an indirect analysis showed that affective commitment and switching barriers mediated the relationship between the perceived value of a loyalty program and customer brand loyalty. Overall, our research will help researchers and practitioners demonstrate to the industry that the loyalty program is a crucial strategy for customer loyalty and helps develop competitive loyalty programs for success.

ACS Style

Bonhak Koo; Jongsik Yu; Heesup Han. The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriers. International Journal of Hospitality Management 2019, 84, 102328 .

AMA Style

Bonhak Koo, Jongsik Yu, Heesup Han. The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriers. International Journal of Hospitality Management. 2019; 84 ():102328.

Chicago/Turabian Style

Bonhak Koo; Jongsik Yu; Heesup Han. 2019. "The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriers." International Journal of Hospitality Management 84, no. : 102328.

Journal article
Published: 10 June 2019 in Sustainability
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The purpose of this study is to verify the willingness of customers of luxury cruises to pay for the perception of a well-being component and to pay a price premium based on the experiential value of luxury cruises. The following research objectives are presented and their resolution is subsequently pursued: first, the study distinguishes the various subordinate factors contributing to the experiential value of luxury cruises. Second, it aims to understand these subordinate factors’ impact on customers’ well-being perception. Third, the study aims to understand whether the customer is willing to pay a price premium based on his or her well-being perception. Fourth, it aims to verify the role of gender in the relationship between the perceived experiential value of luxury cruises and the proposed variables. Seven hypotheses were established to achieve these research objectives. Data collected from 273 luxury cruise customers were used. As a result, five hypotheses were accepted and two were rejected. In conclusion, the theoretical/practical implications that were proposed based on the results of the study are discussed in detail.

ACS Style

Jongsik Yu. Verification of the Role of the Experiential Value of Luxury Cruises in Terms of Price Premium. Sustainability 2019, 11, 3219 .

AMA Style

Jongsik Yu. Verification of the Role of the Experiential Value of Luxury Cruises in Terms of Price Premium. Sustainability. 2019; 11 (11):3219.

Chicago/Turabian Style

Jongsik Yu. 2019. "Verification of the Role of the Experiential Value of Luxury Cruises in Terms of Price Premium." Sustainability 11, no. 11: 3219.