This study aimed to uncover the role of an airline’s environmental corporate social responsibility in conjunction with building loyalty intentions of its customers while considering the mediating impact of its brand image, love and respect, as well as the moderating effect of environmental concerns. Our results from the structural analysis showed the salient role of environmental corporate social responsibility in determining loyalty intentions, and it was also a significant contributor to improving brand image, love, and respect that acted as significant mediators. Moreover, the results demonstrated a significant moderating effect of environmental concern on the brand respect and loyalty relationship.

This study was designed to identify the intricate associations among emotional rewards (compliment, opportunity, empowerment, and recognition), material rewards (promotion, certificate, incentive, and special leave), job satisfaction, burnout, affective commitment, job performance, and turnover intention in the hotel sector. A field survey method with a quantitative approach was used. Our results from multiple regression analysis revealed that emotional and material rewards and their dimensions are of importance in the formation of affective commitment, job performance, and turnover intention. In addition, findings from the series of mediation analysis revealed that job satisfaction and burnout played a complete/partial mediating role within the proposed theoretical framework. Overall, this research can help hotel researchers better understand the role of rewards and help practitioners develop an efficient reward system for hotel employees.

Despite its importance, young vacationers’ waste reduction and recycling decision formation remains unknown. This research was designed to investigate the intricate associations among social norms (descriptive and injunctive), willingness to sacrifice, and personal norm by developing a theoretical framework for young vacationers’ waste reduction and recycling intentions. The impact of gender was also examined. A quantitative approach employing a structural equation modeling was utilized. Our results revealed that descriptive norm, injunctive norm, and willingness to sacrifice were significant activators of personal norm. In addition, the direct impact of descriptive and injunctive norms on pro-environmental intentions was found. Personal norm acted as a mediator. Moreover, the proposed theoretical framework was further broadened by the significant moderating effect of gender on the injunctive norm–intentions linkage. Overall, this research helps researchers and practitioners better understand young international vacationers’ waste reduction and recycling intentions while traveling.

This study investigated the use of virtual reality (VR) and augmented reality (AR) virtual tourism to overcome problems and limitations in the senior tourism market. We explored the attributes of VR and AR in the context of vitalizing senior tourism, and the effects of such attributes on older adults’ experience, perceived advantage, enjoyment, and reuse intention. Using mixed methods (i.e. qualitative and quantitative approaches), we developed four attributes of VR and AR for senior tourism and analyzed the effects of these attributes on older adults’ emotional and behavioural responses. Analysis revealed significant relationships between the variables presented. These results offer meaningful insights about the use of VR and AR in virtual tourism to effectively activate senior tourism.

Purpose: The purpose of this study was to examine airline passengers’ repurchase decision-making process by developing a sturdy theoretical framework comprising in-flight core-product and service-encounter quality, brand attitude, image, trust and love. The authors also attempted to examine if such decision formation differs across full-service and low-cost airlines in South Korea. Design/methodology/approach: A quantitative method was used to achieve research objectives. For assessment of the conceptual framework and test of research hypotheses, a structural equation modeling and test for metric invariance were used. Findings: The results revealed that in-flight product and service-encounter quality significantly affected their subsequent variables, and their impact on intention was mediated by brand attitude, image, trust and love. In addition, brand image along with brand trust included the strongest influence on intention. Findings also indicated that the relationships among brand attitude, image, trust and love significantly differed between full-service and low-cost airlines. Practical implications: Increasing the customer retention rate is a key component of airline business success. This study made an important contribution to advancing the existing knowledge on what factors induce airline customers’ decision to repurchase a particular airline product and how such factors are interrelated with each other within the proposed model. Originality/value: This research was the first to explore that the relationship strength among brand image, brand attitude, brand trust and brand love are not equal between full-service and low-cost airline passenger groups.