Bee-Lia Chua

Dr. Bee-Lia Chua

orcid

Research Focus & Metrics

Academic Career Length

17Years (2010-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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14 October 2020 in Current Issues in Tourism
Verified
Journal Article
Closed access
BCBee-Lia Chua
Bee-Lia Chua
AAAmr Al-Ansi
Amr Al-Ansi
MLMyong Jae Lee
Myong Jae Lee
Heesup HanHeesup Han
Heesup Han
As tourists are increasingly putting off their air travel due to the COVID-19 pandemic that has tremendously affected the travel and tourism industry, this study examined the role of negative affect, perceived health risk, perceived uncertainty, and mental wellbeing in forming travel attitudes and temporal avoidance behaviour to global destinations seriously-hit by the COVID-19 pandemic from a U.S. tourist perspective. The cross-sectional online survey showed that negative affect as a result of COVID-19 significantly influenced perceived health risk, which in turn induced mental wellbeing and perceived uncertainty. While mental wellbeing significantly predicted attitudes towards international travel and temporal avoidance behaviour, perceived uncertainty significantly predicted short-term avoidance behaviour. The insight obtained from this study provides a mechanism behind tourist avoidance behaviour in times of global health crises and implications for tourism reliant destinations to develop recovery strategies in coping with the impact of the pandemic.

8 September 2019 in Journal of Quality Assurance in Hospitality & Tourism
Verified
Journal Article
Closed access
BKBonhak Koo
Bonhak Koo
JYJongsik Yu
Jongsik Yu
BCBee-Lia Chua
Bee-Lia Chua
SLSanghyeop Lee
Sanghyeop Lee
Heesup HanHeesup Han
Heesup Han
This study was designed to identify the intricate associations among emotional rewards (compliment, opportunity, empowerment, and recognition), material rewards (promotion, certificate, incentive, and special leave), job satisfaction, burnout, affective commitment, job performance, and turnover intention in the hotel sector. A field survey method with a quantitative approach was used. Our results from multiple regression analysis revealed that emotional and material rewards and their dimensions are of importance in the formation of affective commitment, job performance, and turnover intention. In addition, findings from the series of mediation analysis revealed that job satisfaction and burnout played a complete/partial mediating role within the proposed theoretical framework. Overall, this research can help hotel researchers better understand the role of rewards and help practitioners develop an efficient reward system for hotel employees.

1 January 2015 in International Journal of Hospitality Management
Verified
Journal Article
Closed access
BCBee-Lia Chua
Bee-Lia Chua
SLSanghyeop Lee
Sanghyeop Lee
BGBen Goh
Ben Goh
Heesup HanHeesup Han
Heesup Han

Heesup HanHeesup Han
Heesup Han
AAAmr Al-Ansi
Amr Al-Ansi
BCBee-Lia Chua
Bee-Lia Chua
BTBeenish Tariq
Beenish Tariq
Aleksandar RadicAleksandar Radic
Aleksandar Radic
SPSu-hyun Park
Su-hyun Park
The tourism industry has been seriously suffering from the coronavirus disease (COVID-19) crisis ever since its outbreak. Given this pandemic situation, the major aim of this study is to develop a conceptual framework that clearly explains the US international tourists’ post-pandemic travel behaviors by expanding the theory of planned behavior (TPB). By utilizing a quantitative process, the TPB was successfully broadened by incorporating the travelers’ perceived knowledge of COVID-19, and it has been deepened by integrating the psychological risk. Our theoretical framework sufficiently accounted for the US tourists’ post-pandemic travel intentions for safer international destinations. In addition, the perceived knowledge of COVID-19 contributed to boosting the prediction power for the intentions. The associations among the subjective norm, the attitude, and the intentions are under the significant influence of the tourists’ psychological risks regarding international traveling. The comparative criticality of the subjective norm is found. Overall, the findings of this study considerably enhanced our understanding of US overseas tourists’ post-pandemic travel decision-making processes and behaviors.

1 January 2019 in International Journal of Hospitality Management
Verified
Journal Article
Closed access
SKSeoyoung Kim
Seoyoung Kim
SHSunny Ham
Sunny Ham
HMHyeyoung Moon
Hyeyoung Moon
BCBee-Lia Chua
Bee-Lia Chua
Heesup HanHeesup Han
Heesup Han

1 June 2018 in International Journal of Hospitality Management
Verified
Journal Article
Closed access
Heesup HanHeesup Han
Heesup Han
HNHong Ngoc Nguyen
Hong Ngoc Nguyen
HSHakjun Song
Hakjun Song
BCBee-Lia Chua
Bee-Lia Chua
SLSanghyeop Lee
Sanghyeop Lee
WKWansoo Kim
Wansoo Kim