Plastic in the linear consumption model is frequently manufactured and disposed of, leading to the creation of excessive plastic waste, which has significant consequences for the environment. Single-use food packaging waste is a large constituent of plastic waste that needs to be addressed urgently. The implementation of reusable packaging systems (RPSs) to close the loop of consumption appears to be promising, but the insights into consumers’ willingness to accept them are limited. This research investigates the aspect of consumers’ adoption of RPSs by identifying the particular user acceptance issues and eventually providing a set of design recommendations to address them. The data collection methods are remote interviews, engaging with 42 participants in three iterations, to evaluate three user experiences of RPSs in order to identify the user acceptance issues. After the user acceptance issues are identified in each iteration, the Theory of Attitude-Behaviour-Context is employed to advance the understanding of the acceptance issues. In order to continuously refine the user experiences, insights from design for sustainable behaviour are applied to address the user acceptance issues. The research results include three refined user experiences, four user acceptance issues—namely hygiene, usability, finance and motivation—and design recommendations to address those user acceptance issues. This research may be of interest to packaging professionals, and could be used to design and refine the RPSs to induce consumers’ adoption.

Environmental sustainability is under the threat of excessive single‐use plastic packaging waste, which current waste management fails to address. Therefore, the issue has led to an identification of the solution that can curb packaging waste without sacrificing social needs.Reusable packaging systems (RPSs) represent a circular approach to close the loop of consumption in which packaging can stay longer in the system to satisfy social needs. However, the implementation of reusable packaging is limited. Product–service systems (PSSs) are widely regarded as a sustainable business model innovation for embracing circular consumption. As a result, applying PSSs to RPSs should be promising in addressing the packaging waste issue. Even so, there is limited knowledge regarding adopting this approach to address the packaging crisis. This paper explores how to apply PSSs to RPSs to support professionals in addressing the packaging crisis in the food and household products industry.The methodology of this paper is a combination of case studies and expert interviews. Fifty‐seven case studies are collected, analyzed, and formulated into 15 archetypal models that represent all types of RPSs in the current market. In parallel, a classification is developed to embrace those 15 archetypal models, and a total of 24 experts—packaging consultants, NGO professionals who address plastic waste, and reusable packaging entrepreneurs—were invited for the evaluation of the design tool.This research provides a strategic design tool to support packaging professionals to design RPSs. The application of the tool is to support understanding RPSs, analyzing the markets, and identifying new opportunities, and to generate RPSs. The implication of this research is to provide insights for academics and businesses in terms of tackling single‐use packaging waste and to build a foundation to further develop the design tool for generating RPSs.