(1) Background: Contemporary enterprises are putting more and more emphasis on shaping lasting and effective relationships with clients. This is not an easy task, especially in the conditions of Marketing 4.0, which imposes on enterprises the need to holistically consider the needs as well as the skills and inventiveness of customers. It can be assumed that Clients 4.0 require both changes in the scope of business processes and shaping communication with their environment. That is why it is important today to skillfully and correctly determine the complexity of communication with Clients 4.0, as well as to determine the importance of communication with clients for the development of enterprises—especially those operating in innovative industries. (2) Methods: Empirical research was carried out on a sample of 100 innovative enterprises listed on the NewConnect market in Poland. The respondents were managers at various levels. Two indicators were constructed based on these assessments: Customer Relationships Importance Index (CRII) and Customer Communication Complexity Index (CCCI). (3) Results: It was determined that the complexity of communication of innovative enterprises with customers is at a high level. What is more, the importance of relationships with Customers 4.0 for the development of innovative enterprises is at a high level. It was also indicated that there is no correlation between the level of complexity of relationships with Customers 4.0 and the importance of these relationships for the development of innovative enterprises. (4) Conclusions: Based on the survey, it can be assumed that the relations with Clients 4.0 have the greatest share in shaping the development of innovative enterprises in the areas of minimizing the number of complaints, financial liquidity and efficiency of core business processes. It is also important that, in shaping the complexity of communication with Clients 4.0, enterprises mainly consider traditional phone calls and email account.

This article discusses the importance of 28 different activities—aimed at shaping innovative processes, e.g., connected with costs and efficiency, employment, production waste, cooperation with external entities, innovation policy and regulations, social acceptance, as well as value management—in ensuring the security and sustainable development of enterprises in the environment. The objective of the study is to estimate the level of the importance of specific factors/activities related to shaping the frugal innovation processes in ensuring the security and sustainable development of enterprises, as well as the identification of the main groups of these factors/activities, and the comparison of enterprises in terms of the importance of these factors/activities in ensuring security and sustainable development. The study used both an inductive and a deductive approach. It used the cluster analysis (k-mean method), the analysis of descriptive statistics, and the following statistical tests: Kolmogorov–Smirnov test for one sample, Kruskal–Wallis test for independent samples, and U Mann–Whitney test for independent samples. In the study, four basic components were identified, which were used for subsequent quantitative verification of six research hypotheses. The study included 200 large enterprises from the most innovative sectors in Poland. The study showed that factors/activities related to the implementation of frugal innovation processes are of moderately high importance in ensuring the security and sustainable development of enterprises in the environment, as well as innovative enterprises that are dominated by entities characterized by the high importance of all factors/activities related to the implementation of frugal innovation processes in ensuring their safety and sustainable development in the environment. Furthermore, there are no statistically significant differences between enterprises in the importance of factors/activities related to the implementation of frugal innovation processes in ensuring the security and sustainability of these enterprises in the environment in the case of entities with different: lengths of service (i.e., the age of the enterprise), scale of operation, average annual turnovers, as well as profile of operation (i.e., the sector).

Entrepreneurship and Sustainability Issues is a peer-reviewed journal which publishes original research papers and case studies

W artykule podjęto próbę holistycznego ujęcia problemu przeciwdziałania ryzyku utraty ciągłości działania współczesnych organizacji w szybkozmiennym otoczeniu. Środowisko systemów i współczesnych platform teleinformatycznych z wykorzystaniem usług cyberprzestrzeni determinują sprawność informacyjną organizacji. Autorzy przywołują kilka strategii bazujących na systemach różnych klas typu systemy dziedzinowe, zintegrowane systemy informatyczne zarządzania klasy OLTP oraz OLAP, a także rozwiązania klasy big-data, zapewniające generowanie wiedzy, które są istotnym wzmocnieniem potencjału organizacji i zapewniania jej ciągłości działania. Odwołują się również do usług w chmurze obliczeniowej, eliminujących wykluczenie informacyjne małych podmiotów gospodarczych. Celem opracowania jest potwierdzenie, że szerokie wykorzystanie środowiska IT/ICT odgrywa kluczową rolę w transformacji współczesnych organizacji, a implementacja różnych platform i narzędzi zwiększa ich odporność na ryzyko utraty biznesowej ciągłości działania. W realizacji procesów badawczych wykorzystano analizę literatury przedmiotu oraz analizę desk research, sprowadzającej się do oceny stopnia przydatności narzędzi IT/ICT w kreowaniu ciągłości działania. Autorzy chcą podkreślić fakt, że narzędzia IT/ICT, w tym wybrane modele sztucznej inteligencji, mają istotne implikacje zarówno dla teorii, jak i praktyki zarządzania.

The main goal of this study is to show how the communication complexity influences the knowledge sharing in the organizational dimension, on the example of the NewConnect market in Poland. This paper presents and investigates the above mentioned topics of showing the importance of different forms of communication in sharing knowledge in innovative enterprises based on the questionnaire that has been conducted in NewConnect market in Poland. The empirical study proved that: (1) there is no correlation between the level of communication management in innovative enterprises, (2) the age of the enterprise level and the significance of knowledge management in innovative enterprises, (3) the age of the enterprise and the level of communication complexity in innovative enterprises. The findings of this research give varied and valuable arguments to managers from each sector in paying much attention to different forms of communication with stakeholders in sharing knowledge. This paper is valuable to academics and practitioners in search of reliable data on the influence of modem and traditional forms of communication on sharing knowledge in innovative enterprises, showing the fulfilment of the gap this type of study in the literature.