Integrated Nature CultuRE Approach (INCREAte) promotes the interconnection of culture and nature. this approach primarily targeted toward nature conservation managers but is also applicable to any agent working on nature–culture issues or area and resource management. The focus of this approach is to guide users to design more integrated and efficient conservation projects by working on issues related to culture while also addressing stakeholders’ participation and human wellbeing. Allowing users to be selective and flexible, such issues can also be incorporated in ongoing projects, making the INCREAte approach a practice-oriented guidance and toolkit rather than a "take it or leave it" option. It was developed by the Scientific Secretariat of the Mediterranean Institute for Nature and Anthropos (MedINA) that, since 2003, promotes joint management of natural and cultural heritage and the strengthening of the diachronic relationship between humankind and nature. This approach has been successfully tested in Kythera, where a strategy for tourism has been designed through a sequence of its relevant steps. The main focus of the strategy is the development of an integrated and innovative trail network, which, coupled with the accompanying activities of the programme, is designed to reveal and sustain the natural and cultural heritage of the island.