Marija Bojić

Dr. Marija Bojić


Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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10 October 2018 in Current Issues in Tourism
Verified
Journal Article
Closed access
MBMarija Bojić
Marija Bojić
USUglješa Stankov
Uglješa Stankov
VPVanja Pavluković
Vanja Pavluković
This paper reviews the literature on tourism destination competitiveness from different aspects, focusing on comparative and competitive advantages. Also, the paper highlights the importance of information and communication technologies (ICTs) in tourism destinations and their increasing impact on the achievement of destination competitiveness. Thanks to the wider application of ICTs in tourism, tourists nowadays are well informed and have access to global market which creates a new dynamic environment by creating a smart demand. Since smartness emphasizes on ICT-based tools, including smartness integration for value co-creation, it can increase and enhance destination competitiveness. In this regard, special emphasis is placed on exploring the core components of smartness and smart tourism destination.

13 November 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
Dunja Demirović BajramiDunja Demirović Bajrami
Dunja Demirović Bajrami
Adriana RadosavacAdriana Radosavac
Adriana Radosavac
MBMarija Bojić
Marija Bojić
TTTatiana N. Tretiakova
Tatiana N. Tretiakova
JSJulia A. Syromiatnikova
Julia A. Syromiatnikova
One of the key factors for success of sustainable tourism industry in all areas, including rural, is the support of community members. The paper aims to analyze how rural residents’ perceptions of sustainable tourism development (expressed through economic, social, environmental, and physical benefits) can affect residents’ intentions to support tourism. The second aim was to determine if attachment to the particular community and perceived quality of life can have influence on attitudes towards sustainable development of tourism in rural communities. Using a sample of 881 residents living in rural areas of the Republic of Serbia, the results highlighted that perceived values of tourism were important for evaluating how tourism is developed, if it is sustainable for a community, and how it affects quality of residents’ life. The study provided better understanding of factors that can have impact on residents’ attitudes in relation to tourism and highlighted the importance of paying attention to local community as significant player for tourism development, especially in those regions that want to boost its economy by developing sustainable tourism.

25 July 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
IBIvana Blešić
Ivana Blešić
Tatjana PivacTatjana Pivac
Tatjana Pivac
SKSanja Kovačić
Sanja Kovačić
MBMarija Bojić
Marija Bojić
Tamara LukićTamara Lukić
Tamara Lukić
DBDajana Bjelajac
Dajana Bjelajac
The purpose of this study was to determine how residents in Novi Sad (The European Capital of Culture 2022) perceive the influence of cultural involvement and place attachment on their attitude toward tourism, and how this affects their support for tourism development. In order to investigate the relationships between these factors, structural equation modeling (SEM) was used. The proposed model was tested, and the findings show significant relationships between residents’ cultural involvement, place attachment, perceived positive and negative impacts of tourism (economic, socio-cultural, environmental), and support for tourism development. The findings of the study could assist tourism planners not only in Novi Sad but also in other urban destinations.

29 December 2017 in Sustainability
Verified
Journal Article
Open access
PDF file
Dunja Demirović BajramiDunja Demirović Bajrami
Dunja Demirović Bajrami
MRMilan Radovanovic
Milan Radovanovic
MPMarko D. Petrovic
Marko D. Petrovic
MBMarija Bojić
Marija Bojić
Nikola VuksanovićNikola Vuksanović
Nikola Vuksanović
DVDarko Vukovic
Darko Vukovic
This study aims to explore the use of the social-ecological system (SES) in tourism of a mountain area. Authors examined residents’ perceptions of tourism impacts on four SES aspects: ecosystems, local knowledge, people and technology and property rights institutions. The aim is to find area that will be a “common ground” for community and area that can be a source of conflict and will require additional work to solve the differences. Second objective was to examine residents’ perception towards future local development tourism policies (winter tourism, seasonality and environment and culture) and how those policies can affect natural, socio-economic and cultural aspects of mountain area. Residents’ perceptions of sustainable tourism development potential, perceived tourism impacts, analysis of community attachment and employment sector of stakeholder were involved in this study. The authors applied the Q-methodology, as one SES-allied approach, in a small mountain community of Kopaonik, the Republic of Serbia. The results revealed that residents’ agreement/disagreement is connected with two aspects: ecosystem and property rights and that ecosystem can be significantly influenced by all three development policies. Findings suggest that development of future natural conservation plans and new cultural attractions can have positive effects on all parts of social-ecological system. Some practical implications of those findings for tourism planning and development are also discussed.

3 April 2019 in Asia Pacific Journal of Tourism Research
Verified
Journal Article
Closed access
MBMarija Bojić
Marija Bojić
USUglješa Stankov
Uglješa Stankov
DDDunja Demirović
Dunja Demirović
VPVanja Pavluković
Vanja Pavluković
The aim of this study is to explore a tourist preference towards information-communication technologies (ICTs) use at large-scale events, as well as disadvantages of insufficient ICTs implementation. In addition, we highlighted the importance of ICT usage on large-scale events for achieving smart tourism agenda. The importance and performance analysis of 38 attributes related to usage of ICTs at EXIT, a well-known European music festival held annually in Novi Sad (Serbia), was conducted. By employing an exploratory factor analysis, seven factors were extracted. The results show that the “level of smartness” of EXIT festival is relatively low. Furthermore, some advanced smart applications do not necessarily match tourists’ needs and interests, while festival organizers should focus on more basic online information access. Festival should make an optimal use of smart tourism facilities by offering the right smart tourism devices and services, enabling tourists to meet smart technologies on time.

Dunja Demirović BajramiDunja Demirović Bajrami
Dunja Demirović Bajrami
MPMarko D. Petrovic
Marko D. Petrovic
Dejan SekulićDejan Sekulić
Dejan Sekulić
MRMilan Radovanovic
Milan Radovanovic
IBIvana Blešić
Ivana Blešić
TTTatiana N. Tretiakova
Tatiana N. Tretiakova
The aim of the study was to investigate whether different elements of the work environment (manifested by job demands, job control, and social support) and personal resources were linked to employees’ well-being at work. Based on data gathered from 574 employees in the hospitality industry in Serbia, it was also tested if personal resources, expressed through self-efficacy, hope, optimism, and resilience, could moderate the relationship between work environment and employees’ well-being at work. Correlation analyses showed that high job demands had negative effects on employees’ well-being, causing negative emotional reactions to their job, while job control and social support developed positive relationships with positive employees’ well-being. The moderating effect analysis found that personal resources can fully moderate the relationship between job demands and well-being at work, and job control and well-being at work. On the other side, personal resources were not a significant moderator in the relationship between social support and well-being at work, indicating that even when employees have adequate personal resources, they are not enough to decrease the negative effects of lack of social support on employees’ well-being at work. This shows how important the support of supervisors and colleagues is for employees in hospitality.