For one company to have a competitive advantage and sustainability over others, its human resource management is of the utmost importance to secure competent employees. As job satisfaction plays a critical role in securing excellent manpower and enhancing corporate performance, it is essential to identify factors that would affect employees’ job satisfaction. Recently, writing reviews with integrity on job portal sites by former and current employees has become prevalent as such websites have guaranteed the reviewers’ anonymity. For this reason, we collected a vast amount of review data over nine industries, such as IT web communication, from one of the representative job portal sites in South Korea, Job Planet, and investigated factors that affect one’s job satisfaction based on the two-factor theory. As a result, it was found that (1) both motivation and hygiene factors had a substantial effect on job satisfaction over all industries; (2) the moderating effect between former and current employees was different for each industry; and (3) there was no moderating effect on job satisfaction between motivation and hygiene factors.

Information technology and the popularity of mobile devices allow for various types of customer data, such as purchase history and behavior patterns, to be collected. As customer data accumulate, the demand for recommender systems that provide customized services to customers is growing. Global e-commerce companies offer recommender systems to gain a sustainable competitive advantage. Research on recommender systems has consistently suggested that customer satisfaction will be highest when the recommendation algorithm is accurate and recommends a diversity of items. However, few studies have investigated the impact of accuracy and diversity on customer satisfaction. In this research, we seek to identify the factors determining customer satisfaction when using the recommender system. To this end, we develop several recommender systems and measure their ability to deliver accurate and diverse recommendations and their ability to generate customer satisfaction with diverse data sets. The results show that accuracy and diversity positively affect customer satisfaction when applying a deep learning-based recommender system. By contrast, only accuracy positively affects customer satisfaction when applying traditional recommender systems. These results imply that developers or managers of recommender systems need to identify factors that further improve customer satisfaction with the recommender system and promote the sustainable development of e-commerce.

Recently, the worldwide COVID-19 pandemic has led to an increasing demand for online education platforms. However, it is challenging to correctly choose course content from among many online education resources due to the differences in users’ knowledge structures. Therefore, a course recommender system has the essential role of improving the learning efficiency of users. At present, many online education platforms have built diverse recommender systems that utilize traditional data mining methods, such as Collaborative Filtering (CF). Despite the development and contributions of many recommender systems based on CF, diverse deep learning models for personalized recommendation are being studied because of problems such as sparsity and scalability. Therefore, to solve traditional recommendation problems, this study proposes a novel deep learning-based course recommender system (DECOR), which elaborately captures high-level user behaviors and course attribute features. The DECOR model can reduce information overload, solve high-dimensional data sparsity problems, and achieve high feature information extraction performance. We perform several experiments utilizing real-world datasets to evaluate the DECOR model’s performance compared with that of traditional recommendation approaches. The experimental results indicate that the DECOR model offers better and more robust recommendation performance than the traditional methods.

Numerous reviews are posted every day on travel information sharing platforms and sites. Hotels want to develop a customer recommender system to quickly and effectively identify potential target customers. TripAdvisor, the travel website that provided the data used in this study, allows customers to rate the hotel based on six criteria: Value, Service, Location, Room, Cleanliness, and Sleep Quality. Existing studies classify reviews into positive, negative, and neutral by extracting sentiment terms through simple sentimental analysis. However, this method has limitations in that it does not consider various aspects of hotels well. Therefore, this study performs fine-tuning the BERT (Bidirectional Encoder Representations from Transformers) model using review data with rating labels on the TripAdvisor site. This study suggests a multi-criteria recommender system to recommend a suitable target customers for the hotel. As the rating values of six criteria of TripAdvisor are insufficient, the proposed recommender system uses fine-tuned BERT to predict six criteria ratings. Based on this predicted ratings, a multi-criteria recommender system recommends personalized Top-N customers for each hotel. The performance of the multi-criteria recommender system suggested in this study is better than that of the benchmark system, a single-criteria recommender system using overall ratings.

As the e-commerce market grows worldwide, personalized recommendation services have become essential to users’ personalized items or services. They can decrease the cost of user information exploration and have a positive impact on corporate sales growth. Recently, many studies have been actively conducted using reviews written by users to address traditional recommender system research problems. However, reviews can include content that is not conducive to purchasing decisions, such as advertising, false reviews, or fake reviews. Using such reviews to provide recommendation services can lower the recommendation performance as well as a trust in the company. This study proposes a novel review of the helpfulness-based recommendation methodology (RHRM) framework to support users’ purchasing decisions in personalized recommendation services. The core of our framework is a review semantics extractor and a user/item recommendation generator. The review semantics extractor learns reviews representations in a convolutional neural network and bidirectional long short-term memory hybrid neural network for review helpfulness classification. The user/item recommendation generator models the user’s preference on items based on their past interactions. Here, past interactions indicate only records in which the user-written reviews of items are helpful. Since many reviews do not have helpfulness scores, we first propose a helpfulness classification model to reflect the review helpfulness that significantly impacts users’ purchasing decisions in personalized recommendation services. The helpfulness classification model is trained about limited reviews utilizing helpfulness scores. Several experiments with the Amazon dataset show that if review helpfulness information is used in the recommender system, performance such as the accuracy of personalized recommendation service can be further improved, thereby enhancing user satisfaction and further increasing trust in the company.