Purpose: The revival of local foods in the tourism context plays a significant role in attracting visitors. Unexpectedly, empirical evidence on food festivals aimed at reviving local cuisine in non-Western countries is scarce. This study aimed to examine and clarify the concept of food culture attributes on visitors' satisfaction and patronage intention in a food festival setting to revive local foods.Design/methodology/approach: A quantitative approach was used. Convenience sampling and questionnaires were administered to 172 attendees as the final response to a food festival. The conceptual framework identifies the assumptions of structural equation modelling (SEM).Findings: Food culture attributes significantly impacted visitor satisfaction based on the results. Cooking methods had an insignificant influence on satisfaction and indirect effects on patronage intention. Additionally, the authors persuaded satisfaction to act as a mediator, and food culture was a significant contributor to the hypothesised framework.Originality/value: To the best of the authors’ knowledge, this is one of the first empirical studies to employ food culture attributes (flavour, presentation, cooking method and gastronomic identification) and patronage intention in the mediating role of satisfaction with Iranian cultural heritage as a revival of a visitor’s attraction towards local cuisine. The results revealed that the resurrection of local dishes serves as an alternative truth that aids in preserving Iranian cultural heritage.
Sustainable tourism is an upcoming significant practice in the tourism industry. Tour operators are encouraged to participate in sustainable tourism according to their respective roles in the business. Hence, this study was conducted to examine the relationship between sustainable business management practices (SBM) and sustainable destination management practices (SDM) on the tour operator's business performance. The usable questionnaire of 190 was analyzed using the SEM-PLS 3.2.9. The results of the study indicated that both SBM and SDM practices impact the business performance of tour operators. Tour operators are reported to have an added business advantage by adopting these sustainable tourism practices. This study contributes to the existing literature by providing insight into the adoption of sustainable tourism practices in Malaysia.
The aim of this paper is to empirically examine the effect of emotional solidarity, stakeholders’ attitude, stakeholders’ commitment, perceived economic benefit, and cost on the sustainable tourism development in the Iranian tourism sector. Data were collected from surveying 258 Iranian stakeholders. The analysis was completed by using Partial Least Squares—Structural Equation Modeling (PLS-SEM). The findings show that there is a direct effect of emotional solidarity and stakeholders’ attitude on perceived economic benefit. Stakeholders’ attitude and commitment influence perceived cost, and perceived economic benefits and sustainable tourism development were highly associated. Moreover, perceived economic benefit plays the mediator role between emotional solidarity, stakeholders’ attitude, and supports sustainable tourism development. This study makes significant contributions to the body of tourism literature by confirming the link between emotional solidarity, stakeholders’ attitude, stakeholders’ commitment, perceived economic benefit and cost on support in sustainable tourism development. Furthermore, this study offers several practical implications for local authorities and tourism policies aiming to improve support and engagement in tourism planning for aiding sustainable tourism development in Iran.
23 May 2019 in International Journal of Healthcare Management
This paper examines the effect of Healthcare Management (HCM) on the satisfaction and loyalty of physicians from hospitals in Bangladesh. Five hundred physicians from both private and public hospitals were sampled, and 175 questionnaires were returned, giving a response rate of 35 per cent. Data collected was analyzed using descriptive statistics and structural equation modelling (SEM). Findings revealed that there are significant positive relationships between healthcare controlling, healthcare leading, healthcare organizing, healthcare staffing, and physicians’ satisfaction in Bangladesh while healthcare planning is not supported. Results also show that 30.5 per cent variations in physicians’ loyalty are explained by physicians’ satisfaction. Practically, the findings of this study serve as inputs for policymakers in formulating policies to improve healthcare management practices as well as the entire health sector in Bangladesh.
22 May 2025 in Journal of Global Fashion Marketing