In the last several decades the internal marketing (IM) concept has emerged as a key notion in marketing and human resource management (HRM) debates on future development. IM refers to the fact that the concept of external marketing to apply inside of an organization. The use of the concept can be traced to wider HR processes, which have influenced on employee, organization, and customer. This conceptual paper reviews the literature within the adapting platform and focuses on qualitative, critical approaches to evaluation. The framework highlights the important influence of context (the issue of the IM program is addressing) and identifies multi-dimensions which may influence on employee. The analytical framework presented is useful for practitioners developing internal marketing processes, and for researchers interested in empirical studies which seek to evaluate IM practice.

This study proposed a new approach to wellness tourism through organizations’ offering of wellness services as part of Online-to-Office (O2O) services to their employees. Targeted group data from 319 participants found medical professionalism, medical reports’ accuracy, and privacy protection to influence their health check provider selection. Through certified medical advisement, R analysis, and filtering/sorting of 16523 sets of medical data, personalized health check packages for Generation COVID, Generation Y-Millennials, and Sandwich Generation were obtained. Together with medical services and wellness tourism providers, organizations could utilize these results to offer personalized wellness tourism packages to their employees accordingly, invoking a sense of Perceived Organizational Support (POS) among them. This proposed tripartite cooperation may offer a lifeline to all parties in this post-pandemic era.

Most studies consider that COVID-19 lockdowns lead to mental health problems for females, while the effect of role change on female mental health has been overlooked. This study aimed to explore multiple facets of the risk of mental distress in a sample of Chinese married females aged 21–50 during the COVID-19 lockdowns. A cross-sectional study was carried out with 613 valid responses from married females in the Guangdong province. Our primary tool was a questionnaire using a Kessler-10 scale to detect the probability of mental distress based on the level of nervousness, tiredness, restlessness, and depression. Eighty-eight point three percent of married females possessed a high risk of psychological distress because they frequently felt tired out, hopeless, and restless. The evidence suggests that the lockdown has caused a conflict in the female role to maintain a balance between family and career. Increasing family care responsibilities are positively associated with nervousness, tiredness, and mental disorder. The heterogeneity of the social role in mental wellbeing is explored. Married females whose income was worse off during the lockdown are negatively associated with mental wellbeing. Married females who are employed are found to be less mentally healthy than the self-employed.

The Covid-19 pandemic has impacted the marketing activities of companies in various industries and has had a dramatic impact on the global economy. Digital technologies played a vital role during the lockdown as they facilitated communication between organizations and customers. Channels for reaching customers and marketing communications are changing rapidly. Traditional buy-sell relationships between customers and companies are becoming more complex and must be understood in a more differentiated way. Supporting marketing activities by exploring digital technologies, this study is conducted to (1) provide insights into current marketing automation and customer decision-making intentions implemented by companies, and (2) identify the motivations, benefits, and challenges driving the adoption of digital marketing automation. A holistic MA model for choosing a MA solution complements the basic information and shows the selection procedure and the most important selection and evaluation indicators.

1. The Fourth Industrial Revolution has fundamentally reshaped the competitive landscape for organizations across all sectors. Characterized by cyber‑physical systems, exponential technological cha...