She received the degree in Business and Ph.D. degrees in Marketing field from the University of Malaga, Spain, in 1994. She is a Professor of Communication and has been the managing director the Doctoral programme “Research and Marketing” and of the research team “Marketing for SMEs” of Malaga University. It receives a grant from the Andalusian Regional Government. Carmen is the coordinator of a postgraduate studies and Research Vice-Dean of the Faculty of Business and Management. Her research interests are focused on Digital Communication, Open innovation, strategies of fundraising, spin-offs and collaborative learning.