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Dr. Carmen Jambrino-Maldonado
Departament of Business Administration, Universidad de Málaga, Malaga, Spain

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0 corporate reputation
0 Smart tourism destination
0 Communication and Social Media
0 Influencers on Social Media

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Dataset
Published: 13 August 2021
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Today's society claims to be more inclusive, but this premise remains to be subjected to a practical examination. This work analyses how advertising and society interact and evolve in parallel, trying to balance the more traditional representations, in accordance with the Mirror Theory and the mainstreaming that advertising can exert on social changes. In this case, focused on homosexual community, a content analysis of audiovisual advertising in Spain from the 1960s to 2021 is carried out in addition to a review of historical milestones and legislation. The results evidence the transformation of advertising. The main findings show a shift from total invisibilisation in the 1960s to effective and respectful integration today. Therefore, the concept Queervertising is proposed to called this phenomenon that is an inescapable challenge for brands. The following appendix shows the list of the advertisements analyzed in this research, including the name of the advertised brand, the decade of broadcast and the link to view the spot.

ACS Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. 2021, 1 .

AMA Style

Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa, Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. . 2021; ():1.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. 2021. "Appendix: Queervertising: a review of Spanish ads for six decades." , no. : 1.

Dataset
Published: 13 August 2021
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Today's society claims to be more inclusive, but this premise remains to be subjected to a practical examination. This work analyses how advertising and society interact and evolve in parallel, trying to balance the more traditional representations, in accordance with the Mirror Theory and the mainstreaming that advertising can exert on social changes. In this case, focused on homosexual community, a content analysis of audiovisual advertising in Spain from the 1960s to 2021 is carried out in addition to a review of historical milestones and legislation. The results evidence the transformation of advertising. The main findings show a shift from total invisibilisation in the 1960s to effective and respectful integration today. Therefore, the concept Queervertising is proposed to called this phenomenon that is an inescapable challenge for brands. The following appendix shows the list of the advertisements analyzed in this research, including the name of the advertised brand, the decade of broadcast and the link to view the spot.

ACS Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. 2021, 1 .

AMA Style

Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa, Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. . 2021; ():1.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. 2021. "Appendix: Queervertising: a review of Spanish ads for six decades." , no. : 1.

Journal article
Published: 28 June 2021 in Revista Internacional de Relaciones Públicas
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The present research aims to understand the current situation of strategic communication and public relations applied in the professional field of fundraising in the cultural heritage environment. It observes the current patterns used in the sector to obtain and generate long-term sustainable funding, through the stimulation of investors and International Cooperation projects from the European Union in line with UNESCO. Two international case studies are compared: Spain and Mexico, through the selection of territorial samples in Malaga and San Luis Potosi. The methodology used is based on a combination of in-depth interviews with key informants and content analysis. In the first instance, the degree of application of communication and public relations tools for strategic purposes to directly attract economic resources to the management of cultural heritage (tangible and intangible) in the region is studied. In line with the results obtained, the current parameters and key indicators of the profile of the fundraising professional in public and private cultural management are presented.

ACS Style

Torres-Mancera Rocio; Universidad de Malaga; de Las Deras-Pedrosa Carlos; Jambrino-Maldonado Carmen; Iglesias-Sánchez Patricia P.. Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico / Las relaciones públicas y el profesional de la captación de fondos en la industria del patrimonio cultural: un estudio de España y México. Revista Internacional de Relaciones Públicas 2021, XI, 27-48 .

AMA Style

Torres-Mancera Rocio, Universidad de Malaga, de Las Deras-Pedrosa Carlos, Jambrino-Maldonado Carmen, Iglesias-Sánchez Patricia P.. Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico / Las relaciones públicas y el profesional de la captación de fondos en la industria del patrimonio cultural: un estudio de España y México. Revista Internacional de Relaciones Públicas. 2021; XI (21):27-48.

Chicago/Turabian Style

Torres-Mancera Rocio; Universidad de Malaga; de Las Deras-Pedrosa Carlos; Jambrino-Maldonado Carmen; Iglesias-Sánchez Patricia P.. 2021. "Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico / Las relaciones públicas y el profesional de la captación de fondos en la industria del patrimonio cultural: un estudio de España y México." Revista Internacional de Relaciones Públicas XI, no. 21: 27-48.

Journal article
Published: 29 November 2020 in International Journal of Environmental Research and Public Health
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This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of brands is supposed, specifically regarding stress and resilience. We propose a mixed method based on the combination of qualitative analysis of the content of a compendium of 71 commercials and statistical analysis to group and test the correlations between some key variables, thus incorporating multivariate analysis with a quantitative method. Our main finding is the collective trend and communicative behaviour in the advertising of companies/brands during isolation, in which a change in the traditional role of advertising communication has occurred, where advertisers have become a key support in combatting the disease and a key support for health and psychological management in the Spanish population. In fact, they act as guardians of resilience and promoters for alleviating stress.

ACS Style

Fernando Olivares-Delgado; Patricia P. Iglesias-Sánchez; María Teresa Benlloch-Osuna; Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado. Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots. International Journal of Environmental Research and Public Health 2020, 17, 8876 .

AMA Style

Fernando Olivares-Delgado, Patricia P. Iglesias-Sánchez, María Teresa Benlloch-Osuna, Carlos De Las Heras-Pedrosa, Carmen Jambrino-Maldonado. Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots. International Journal of Environmental Research and Public Health. 2020; 17 (23):8876.

Chicago/Turabian Style

Fernando Olivares-Delgado; Patricia P. Iglesias-Sánchez; María Teresa Benlloch-Osuna; Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado. 2020. "Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots." International Journal of Environmental Research and Public Health 17, no. 23: 8876.

Journal article
Published: 14 August 2020 in International Journal of Environmental Research and Public Health
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This study examines how confinement measures established during the COVID-19 pandemic crisis affected the emotions of the population. For this purpose, public sentiment on social media and digital ecosystems in Spain is analyzed. We identified affective tones towards media and citizens published on social media focusing on six basic emotions: anger, fear, joy, sadness, disgust and uncertainty. The main contribution of this work is the evidence of contagious sentiments and, consequently, the possibility of using this new dimension of social media as a form of a “collective therapy”. This paper contributes to understanding the impact of confinement measures in a pandemic from the point of view of emotional health. This analysis provides a set of practical implications that can guide conceptual and empirical work in health crisis management with an alternative approach, especially useful for decision-making processes facing emergency responses and health crises, even in an unprecedented global health crisis such as the traumatic events caused by the COVID-19 disease.

ACS Style

Patricia P. Iglesias-Sánchez; Gustavo Fabián Vaccaro Witt; Francisco E. Cabrera; Carmen Jambrino-Maldonado. The Contagion of Sentiments during the COVID-19 Pandemic Crisis: The Case of Isolation in Spain. International Journal of Environmental Research and Public Health 2020, 17, 5918 .

AMA Style

Patricia P. Iglesias-Sánchez, Gustavo Fabián Vaccaro Witt, Francisco E. Cabrera, Carmen Jambrino-Maldonado. The Contagion of Sentiments during the COVID-19 Pandemic Crisis: The Case of Isolation in Spain. International Journal of Environmental Research and Public Health. 2020; 17 (16):5918.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Gustavo Fabián Vaccaro Witt; Francisco E. Cabrera; Carmen Jambrino-Maldonado. 2020. "The Contagion of Sentiments during the COVID-19 Pandemic Crisis: The Case of Isolation in Spain." International Journal of Environmental Research and Public Health 17, no. 16: 5918.

Journal article
Published: 05 August 2020 in International Journal of Environmental Research and Public Health
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Health crisis situations generate greater attention and dependence on reliable and truthful information from citizens, especially from those organisations that represent authority on the subject, such as the World Health Organization (WHO). In times of global pandemics such as COVID-19, the WHO message “health for all” takes on great communicative importance, especially from the point of view of the prevention of the disease and recommendations for action. Therefore, any communication must be understandable and accessible by all types of people, regardless of their technology, language, culture or disability (physical or mental), according to the World Wide Web Consortium (W3C), taking on special relevance for public health content. This study analysed whether the WHO is accessible in its digital version for all groups of citizens according to the widely accepted standards in the field of the Internet. The conclusion reached was that not all the information is accessible in accordance with the Web Content Accessibility Guidelines 2.1, which implies that there are groups that are, to some extent, left out, especially affecting the elderly. This study can contribute to the development of proposals and suggest ways in which to improve the accessibility of health content to groups especially vulnerable in this pandemic.

ACS Style

Elena Fernández-Díaz; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. Exploring WHO Communication during the COVID 19 Pandemic through the WHO Website Based on W3C Guidelines: Accessible for All? International Journal of Environmental Research and Public Health 2020, 17, 5663 .

AMA Style

Elena Fernández-Díaz, Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado. Exploring WHO Communication during the COVID 19 Pandemic through the WHO Website Based on W3C Guidelines: Accessible for All? International Journal of Environmental Research and Public Health. 2020; 17 (16):5663.

Chicago/Turabian Style

Elena Fernández-Díaz; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. 2020. "Exploring WHO Communication during the COVID 19 Pandemic through the WHO Website Based on W3C Guidelines: Accessible for All?" International Journal of Environmental Research and Public Health 17, no. 16: 5663.

Journal article
Published: 06 July 2020 in International Journal of Environmental Research and Public Health
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The purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication department of Spanish official medical college. Social media in health fields have experienced growing participation of users and are increasingly considered a credible form of communication. This paper examines the use of social media as communication tool by the Official Medical Colleges (OMC) of Spain. According to the National Institute of Statistics, in 2019 there were 267,995 registered medical professionals in the 52 OMC in Spain. This research is based on a qualitative methodological technique through semi-structured interviews, with the aim of identifying the profiles of the people who lead the information in the professional organizations of the OMC. Of the colleges, 73.07% participated. The findings show that information is essential for the OMC and most of them have at least one experienced communication professional. Social media are essential tool in their work and Twitter (87.5%) and Facebook (81.3%) are considered the most relevant social media according to their interests. These tools are believed to be very useful for informing, establishing relationships and listening to users.

ACS Style

Carlos De Las Heras-Pedrosa; Dolores Rando-Cueto; Carmen Jambrino-Maldonado; Francisco J. Paniagua-Rojano. Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study. International Journal of Environmental Research and Public Health 2020, 17, 4859 .

AMA Style

Carlos De Las Heras-Pedrosa, Dolores Rando-Cueto, Carmen Jambrino-Maldonado, Francisco J. Paniagua-Rojano. Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study. International Journal of Environmental Research and Public Health. 2020; 17 (13):4859.

Chicago/Turabian Style

Carlos De Las Heras-Pedrosa; Dolores Rando-Cueto; Carmen Jambrino-Maldonado; Francisco J. Paniagua-Rojano. 2020. "Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study." International Journal of Environmental Research and Public Health 17, no. 13: 4859.

Journal article
Published: 17 May 2020 in Sustainability
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This research aimed to provide a more informed and systematic basis on which to develop the positioning strategy in social media due to the interactive capacity and influence that social media has in the success of tourist destinations. In particular, we investigated the role of stakeholders. We carried out an exploratory study using a mixed method which included interviews and an analysis of the activity conducted on the official social media accounts (Facebook, Twitter, and Instagram) of the Spanish regions of Andalusia, Catalonia, and Valencia. The findings provide insight into how tourist destinations promote their image through the use of social media. Social media was found to be a strategic platform for enhancing brand image and achieving tourist engagement. Additionally, the role of stakeholders in supporting and facilitating the image destination strategy is worth highlighting. This study shows that the results achieved by social media can be improved by identifying all stakeholders and defining a content generation strategy by integrating and adding value.

ACS Style

Carlos De Las Heras-Pedrosa; Elena Millan-Celis; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective. Sustainability 2020, 12, 4092 .

AMA Style

Carlos De Las Heras-Pedrosa, Elena Millan-Celis, Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado. Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective. Sustainability. 2020; 12 (10):4092.

Chicago/Turabian Style

Carlos De Las Heras-Pedrosa; Elena Millan-Celis; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. 2020. "Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective." Sustainability 12, no. 10: 4092.

Journal article
Published: 01 April 2020 in Sustainability
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Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.

ACS Style

Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies. Sustainability 2020, 12, 2793 .

AMA Style

Patricia P. Iglesias-Sánchez, Marisol B. Correia, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa. Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies. Sustainability. 2020; 12 (7):2793.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. 2020. "Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies." Sustainability 12, no. 7: 2793.

Journal article
Published: 29 March 2020 in Social Sciences
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The most powerful countries in the world are immersed in a process of economic and cultural globalization. As an effect of action and reaction, there is an increasing emergence of nationalistic phenomena. This investigation undertakes an analysis of the current situation in Europe and places particular focus on the case of the Catalan independence movement, subjacent to the history of Spain, which has been growing notably in recent times. With 3600 articles reviewed, this study investigates the repercussions and communicative strategies from the point of view of the principal Spanish digital media. The results reveal two parallel universes, clearly differentiated by their perspective of the conflict, their contradictory headlines, and their parallel truths. This text presents key findings that are relevant for the study of political communication in the context of media studies.

ACS Style

Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado; Patricia P. Iglesias-Sánchez; Elena Millán-Celis. Populism and Independence Movements in Europe: The Catalan-Spanish Case. Social Sciences 2020, 9, 35 .

AMA Style

Carlos De Las Heras-Pedrosa, Carmen Jambrino-Maldonado, Patricia P. Iglesias-Sánchez, Elena Millán-Celis. Populism and Independence Movements in Europe: The Catalan-Spanish Case. Social Sciences. 2020; 9 (4):35.

Chicago/Turabian Style

Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado; Patricia P. Iglesias-Sánchez; Elena Millán-Celis. 2020. "Populism and Independence Movements in Europe: The Catalan-Spanish Case." Social Sciences 9, no. 4: 35.

Original research
Published: 04 January 2020 in Information Technology & Tourism
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This research focuses on how the tourism and hospitality industry is applying the paradigm of open innovation, supported by social media. Open innovation (OI) has been on the topical research agenda, but the previous literature lacks studies in the service sector and specifically for tourism companies. Moreover, the introduction of social media as a tool to implement open innovation is considered the main research gap. Structural equation modelling is applied to data from 181 Portuguese and Spanish companies to study both customer involvement in new product development and the perceptions and results in terms of turnover and competitiveness. The structure of the relationships between research and development, external openness and open innovation management is highlighted with statistical analysis. In addition, the introduction of social media adds value to the proposed model. Currently, there is a lack of available models to give structure to the OI paradigm and to allow us to manage it. The contribution of this research is a comparison of the explanatory power of three models that allow us to test how certain strategic guidelines in tourism companies influence each other and have a mediating or multiplier effect when linked to each other (nested models method). In conclusion, the originality of this research is based on the relationship between open innovation management and social media and the mediating effect of external openness.

ACS Style

Patricia P. Iglesias-Sánchez; Pilar López-Delgado; Marisol B. Correia; Carmen Jambrino-Maldonado. How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry? Information Technology & Tourism 2020, 22, 297 -323.

AMA Style

Patricia P. Iglesias-Sánchez, Pilar López-Delgado, Marisol B. Correia, Carmen Jambrino-Maldonado. How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry? Information Technology & Tourism. 2020; 22 (2):297-323.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Pilar López-Delgado; Marisol B. Correia; Carmen Jambrino-Maldonado. 2020. "How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry?" Information Technology & Tourism 22, no. 2: 297-323.

Journal article
Published: 01 January 2020 in Cogent Social Sciences
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ACS Style

Carlos De Las Heras-Pedrosa; Dolores Rando-Cueto; Carmen Jambrino-Maldonado; Francisco Javier Paniagua-Rojano. Analysis and study of hospital communication via social media from the patient perspective. Cogent Social Sciences 2020, 6, 1 .

AMA Style

Carlos De Las Heras-Pedrosa, Dolores Rando-Cueto, Carmen Jambrino-Maldonado, Francisco Javier Paniagua-Rojano. Analysis and study of hospital communication via social media from the patient perspective. Cogent Social Sciences. 2020; 6 (1):1.

Chicago/Turabian Style

Carlos De Las Heras-Pedrosa; Dolores Rando-Cueto; Carmen Jambrino-Maldonado; Francisco Javier Paniagua-Rojano. 2020. "Analysis and study of hospital communication via social media from the patient perspective." Cogent Social Sciences 6, no. 1: 1.

Journal article
Published: 28 August 2019 in Sustainability
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This paper shows the effects of training entrepreneurial competences on employability in higher education. It identifies teaching methods that are more effective in order to improve entrepreneurial competences. These are hackathon, team building, role play, and practical cases with entrepreneurs at a Spanish university. In contrast to the methods shown in previous literature, a mixed-method is proposed. Firstly, a qualitative technique based on three focus groups with the participation of lecturers, students, and entrepreneurs are used. Additionally, a regression analysis seeks links between entrepreneurial intention and employability with entrepreneurial competences with 329 students. The findings show the direct effect on skills appreciated in companies, using collaborative and practical activities focusing on competency perspective. This research work provides a new approach to training entrepreneurial competences that demonstrates the main role of Open Innovation enhancing the main stakeholders’ motivation and improving their skills. Useful information is provided to design the academic syllabuses and improve the level of employability of university graduates.

ACS Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. Training Entrepreneurial Competences with Open Innovation Paradigm in Higher Education. Sustainability 2019, 11, 4689 .

AMA Style

Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa. Training Entrepreneurial Competences with Open Innovation Paradigm in Higher Education. Sustainability. 2019; 11 (17):4689.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. 2019. "Training Entrepreneurial Competences with Open Innovation Paradigm in Higher Education." Sustainability 11, no. 17: 4689.

Journal article
Published: 12 August 2019 in Journal of Organizational Change Management
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Purpose Open innovation (OI) involves the alignment of the organisation’s strategy and resources. Notably, companies will not adopt this emerging paradigm without a guarantee of better results. Therefore, the purpose of this paper is to identify which combination of entrepreneurial managerial approaches makes it possible for companies to improve performance. Design/methodology/approach This study involves a survey questionnaire, 147 enterprises and regression analysis on the survey data to identify to what extent strategic and management orientations affect innovation performance (IP), as well as an analysis focusing on the results of two sectors (i.e. tourism and agri-food industries). Findings The main findings show a direct effect amongst the level of innovation, external openness and open innovation management (OIM), and IP. However, although there are no differences in the perception and orientation of OIM and the results across the two sectors, the influence of the variable firm size has been supported. Finally, the collective effort required by companies to ensure the successful implementation of OI processes and achieve high IP is outstanding. Practical implications This paper discusses the significance of these findings, highlighting the main practical implications for researchers and companies – especially the need to assimilate the organisational change involved in the challenge of OI. Originality/value This study combines the sectors industry and services, emphasises OIM and reinforces the literature in the field of IP.

ACS Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. Industrial and tourism perspectives on open innovation. Journal of Organizational Change Management 2019, 32, 517 -532.

AMA Style

Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa. Industrial and tourism perspectives on open innovation. Journal of Organizational Change Management. 2019; 32 (5):517-532.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. 2019. "Industrial and tourism perspectives on open innovation." Journal of Organizational Change Management 32, no. 5: 517-532.

Journal article
Published: 12 August 2019 in Education + Training
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Purpose The purpose of this paper is to determine how and why differences in gender affect entrepreneurial intention (EI). Although there are many studies in this area, scholars have yet to reach a consensus. Design/methodology/approach This study uses a survey of students at Malaga University in two stages to introduce a new perspective that links gender and university degree subject with the predisposition towards business creation. Structural equation modelling (SEM) is applied. Findings Comparing the explanatory power of an additive model and a multiplicative model, this paper confirms that socialisation conditions both men and women in their choice of university studies. Consequently, gender and university degree subject choice are shown to be linked and both affect EI. Research limitations/implications These findings provide a starting point for closing the information gap in the literature, but deeper analysis is required to combine other factors, such as international variations and the influence of different education systems on entrepreneurship. Practical implications These results are of special value to universities interested in fomenting entrepreneurship in their graduates, allowing them to better propose educational policies and communication campaigns reducing the effect of gender on degree choice. Originality/value The contribution of this research is the development of introducing university degree subjects as tied to gender. The study forms one construct together, and not a descriptive variable of the sample selected or as two independent exogenous variables, as is the case in most of the literature in this area.

ACS Style

Pilar López-Delgado; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. Gender and university degree: a new analysis of entrepreneurial intention. Education + Training 2019, 61, 797 -814.

AMA Style

Pilar López-Delgado, Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado. Gender and university degree: a new analysis of entrepreneurial intention. Education + Training. 2019; 61 (7/8):797-814.

Chicago/Turabian Style

Pilar López-Delgado; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. 2019. "Gender and university degree: a new analysis of entrepreneurial intention." Education + Training 61, no. 7/8: 797-814.

Report
Published: 25 June 2019 in Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model
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Los destinos turísticos han experimentado cambios importantes en la última década como resultado de los avances en las Tecnologías de la Comunicación y la Información. Surgen así los destinos turísticos inteligentes que facilitan la interacción y la integración entre turistas y los ciudadanos facilitándoles una experiencia de calidad y sostenible para el destino. Como elemento innovador se propone en esta investigación la reputación como herramienta clave en la gestión de la competitividad de un destino turístico inteligente. Un método cualitativo aplicado a informantes claves de España y Reino Unido ha permitido elaborar un “modelo de evaluación de la reputación del destino” que incluye como factores: Brand Image Management, calidad de servicios, calidad de la experiencia y los sentimientos e Internet Service System for Tourist. Los resultados son útiles para responsables del diseño de políticas públicas, empresas turísticas y la comunidad universitaria. Palabras claves: Relaciones Públicas, Reputación, Destinos turísticos inteligentes, Comunicación, Turismo Abstract Tourism destinations have experienced important changes in the last decade as a result of innovations in information and communication technologies and the democratization of information by means of social media. Social networks, blogs and mobile social media have developed peer-to-peer communication and an ever more engaged and credible audience. At the end of the 20th Century destinations were studied in a radically different way, as all research was based on quality of service (QoS). Some destinations were gradually starting to consider brand value and the importance of managing it and were starting to include it in their research. There was a transition from spectacular images of never-ending solitary beaches, breathtaking waterfalls and towering skyscrapers to sensations and emotions. It was important for the destination to touch senses and reach heart. Tourists are looking for emotions and sensations. From then on, all communication has been based on sensations related to experiencing the destination. Social communication media such as Web 2.0 and social networks open up new ground for the Smart Tourism Destination, so that the tourists can be connected to the cloud, to the Internet of Things and to what has become the Internet Service System for Tourists (ISST). This allows tourists to create and sharing their own experiences. Users have an active role; they are now co-creators, co-communicators and recommendators of tourist experiences. Smart Tourism Destinations (STD) makes all processes symmetric and represents the end of unidirectionality. Communication with tourists through the Internet of Things (IoT) becomes total, fast, horizontal and real-time. Tourists can create their own experiences and this requires total digital support from the destination. These experiences are shared instantly with friends and relatives who are not there...

ACS Style

Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado.; Patricia P. Iglesias-Sánchez; Jairo Lugo-Ocando. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model 2019, 9, 117-138 .

AMA Style

Carlos De Las Heras-Pedrosa, Carmen Jambrino-Maldonado., Patricia P. Iglesias-Sánchez, Jairo Lugo-Ocando. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model. 2019; 9 (17):117-138.

Chicago/Turabian Style

Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado.; Patricia P. Iglesias-Sánchez; Jairo Lugo-Ocando. 2019. "Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model." Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model 9, no. 17: 117-138.

Chapter
Published: 01 January 2019 in Digital Technology Advancements in Knowledge Management
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This chapter analyzes the implementation of open innovation supported by social media, aiming to make it more effective in the tourism sector. Regression analysis is used to verify the relationships between competitive environment, research and development (R&D)/innovation level, external openness, and open innovation implementation using a sample of 135 tourism companies in the south of Spain and Portugal. The potential of social media as an instrument for customer involvement in innovation processes is verified, as is the ongoing adoption of open innovation as a competitiveness strategy in the tourism industry. Regarding the practical implications, open innovation is becoming established and there is strategic support from social media. However, there is a lack of models to give structure to this new paradigm and allow its management. The originality of this chapter lies in combining the models proposed by Narver and Slater and Atuahene-Gima regarding the ways in which companies can approach open innovation.

ACS Style

Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado. The Customer as a Source of Open Innovation in the Tourism Sector. Digital Technology Advancements in Knowledge Management 2019, 158 -178.

AMA Style

Patricia P. Iglesias-Sánchez, Marisol B. Correia, Carmen Jambrino-Maldonado. The Customer as a Source of Open Innovation in the Tourism Sector. Digital Technology Advancements in Knowledge Management. 2019; ():158-178.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado. 2019. "The Customer as a Source of Open Innovation in the Tourism Sector." Digital Technology Advancements in Knowledge Management , no. : 158-178.

Journal article
Published: 10 October 2018 in Norteamérica
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Public relations strategies based on dramatization are key tools to achieving success in electoral campaigns. Press offices play a fundamental role as theatre directors, turning their leaders into great actors. What at first glance would look like a theatrical performance is, more than ever, what happened in the US presidential elections. Newspapers are intensifying the use of visual elements to reinforce the news. This research paper analyses 2,463 articles from eight digital newspapers in four countries to learn about the impact of visuals and dramatization on the European press. It seems paradoxical that the progressive newspapers devoted more articles to Trump than the conservative newspapers. A lack of time on the part of the journalists? What is certain is that the visuals prepared by Trump’s press office and his perfectly designed public appearances, were reproduced by the media. The study shows that the progressive newspapers analysed have contributed to giving Trump greater visibility in Europe.

ACS Style

Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado; Patricia Iglesias-Sánchez; Jairo Lugo-Ocando. The U. S. Presidential Elections from the Point Of View of the European Press. Norteamérica 2018, 14, 1 .

AMA Style

Carlos De Las Heras-Pedrosa, Carmen Jambrino-Maldonado, Patricia Iglesias-Sánchez, Jairo Lugo-Ocando. The U. S. Presidential Elections from the Point Of View of the European Press. Norteamérica. 2018; 14 (1):1.

Chicago/Turabian Style

Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado; Patricia Iglesias-Sánchez; Jairo Lugo-Ocando. 2018. "The U. S. Presidential Elections from the Point Of View of the European Press." Norteamérica 14, no. 1: 1.

Report
Published: 22 December 2017 in Fundraising strategies in Spanish universities. An approach from stakeholders’ relations / Estrategias de captación de fondos en las universidades españolas. Un enfoque desde las relaciones con sus grupos de interés
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This research is based on the use of fundraising as a strategy to reinforce the relation between universities and their stakeholders. The main objective is to identify the fundraising strategies employed by Spanish universities. The study addresses how these strategies shape the relationships with the stakeholders of the Spanish institutions of higher education. The design of the research is focused on the analysis of the strategies implemented by Spanish universities during the 2015/2016 academic year. To do so, the authors have looked at the 76 accredited Spanish universities that are members of the Conference of Rectors of Spanish Universities. The research includes a content analysis, from an exploratory-descriptive approach, of the information published on their web pages, annual reports, strategic plans and fundraising policies. The results of the study contemplate the current state of fundraising in Spain’s universities, which needs to be explored from a more strategic perspective, both in terms of the relationships with the key stakeholders, and for the university itself in its search for excellence. The decision of the universities to seek alternative means of funding provides an opportunity for the establishment of new relationships with stakeholders, and also for the reformulation of existing relationships. We can assert that the basis of a university institution’s fundraising depends on the level of corporate culture of its stakeholders, and universities have to explore this reality. The greater the sense of belonging, the greater the possibility of receiving supplementary income through the voluntary initiatives of their stakeholders.

ACS Style

Carlos De Las Heras-Pedrosa; Isabel Ruiz-Mora; Carmen Jambrino-Maldonado; Universidad De Málaga. Fundraising strategies in Spanish universities. An approach from stakeholders’ relations / Estrategias de captación de fondos en las universidades españolas. Un enfoque desde las relaciones con sus grupos de interés. Fundraising strategies in Spanish universities. An approach from stakeholders’ relations / Estrategias de captación de fondos en las universidades españolas. Un enfoque desde las relaciones con sus grupos de interés 2017, 7, 1 .

AMA Style

Carlos De Las Heras-Pedrosa, Isabel Ruiz-Mora, Carmen Jambrino-Maldonado, Universidad De Málaga. Fundraising strategies in Spanish universities. An approach from stakeholders’ relations / Estrategias de captación de fondos en las universidades españolas. Un enfoque desde las relaciones con sus grupos de interés. Fundraising strategies in Spanish universities. An approach from stakeholders’ relations / Estrategias de captación de fondos en las universidades españolas. Un enfoque desde las relaciones con sus grupos de interés. 2017; 7 (14):1.

Chicago/Turabian Style

Carlos De Las Heras-Pedrosa; Isabel Ruiz-Mora; Carmen Jambrino-Maldonado; Universidad De Málaga. 2017. "Fundraising strategies in Spanish universities. An approach from stakeholders’ relations / Estrategias de captación de fondos en las universidades españolas. Un enfoque desde las relaciones con sus grupos de interés." Fundraising strategies in Spanish universities. An approach from stakeholders’ relations / Estrategias de captación de fondos en las universidades españolas. Un enfoque desde las relaciones con sus grupos de interés 7, no. 14: 1.

Report
Published: 19 September 2017 in Image of U.S. presidential candidates in Spanish digital ‘press’
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Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada.

ACS Style

C De Las Heras Pedrosa; Fj Paniagua Rojano; C Jambrino Maldonado; P Iglesias Sánchez. Image of U.S. presidential candidates in Spanish digital ‘press’. Image of U.S. presidential candidates in Spanish digital ‘press’ 2017, 1 .

AMA Style

C De Las Heras Pedrosa, Fj Paniagua Rojano, C Jambrino Maldonado, P Iglesias Sánchez. Image of U.S. presidential candidates in Spanish digital ‘press’. Image of U.S. presidential candidates in Spanish digital ‘press’. 2017; ():1.

Chicago/Turabian Style

C De Las Heras Pedrosa; Fj Paniagua Rojano; C Jambrino Maldonado; P Iglesias Sánchez. 2017. "Image of U.S. presidential candidates in Spanish digital ‘press’." Image of U.S. presidential candidates in Spanish digital ‘press’ , no. : 1.